Goal
Product Madness is an expert in Facebook user acquisition, and their goal was to scale profitably on Instagram.
Previous attempts with Instagram advertising were not successful, with monetization being historically lower than Facebook.
Product Madness is a leader in the social casino and mobile gaming industry. They are the developer of Heart of Vegas, a wildly popular slots game named as one of Facebook’s ‘ Top 10 New Games’. Product Madness wanted to acquire Instagram users for Heart of Vegas while hitting return on ad spend (ROAS) goals.
“We worked with Consumer Acquisition to scale our Instagram advertising spend. They bring a meticulous approach to a/b testing to maximize volume and ROAS. They were able to increase ROAS by +146% after the first month while increasing volume by +49%. We see a lot of opportunity with all the learnings that they provided and we are excited to see what they can do on Facebook.”