Maximize ROAS while scaling volume for casual casino slots games using both Facebook and Instagram acquisition channels.
PlayStudios is a developer of engaging casual games for the world’s largest social and mobile platforms. Recently, PlayStudios wanted to scale mobile app instalots and Konami Slots games while hitting return on ad spend (ROAS) goals.ll volume for their MyVegas S
235% increase in CTR through creative optimization and rigorous testing of +760 images, carousels and videos with +325 ad copy variations.
Created and optimized over +200 custom interest groups and +430 lookalike audiences.
Automated bidding and budgeting with AdRules, our proprietary Facebook advertising platform, to deliver high ROAS and low CPI. Also, automation settings were optimized to maximize ROAS for each unique traffic segment.
Automated campaign management workflow with AdRules, by automating a/b testing for images and ad copy, creative analysis, audience analysis, and ad launch recommendations.
How MobilityWare increased app volume by 2000%!
reduced CPI (cost per applicant)
app volume increase
How GSN reached target ROAS!
targets reached on day 8
+$500 to +$5,000
per day budget reached after 7 days +$8K per day reached after 14 days
total spend reached in 50 days
How Solitaire Tri Peaks refreshed its creative!
+ 66 total videos
+ 5 videos per week
How Lucktastic significantly reduced CPI!
reduction in CPI
reduction in cost per registration
increase in volume
How Spin to Win increased ARPU by 580%!