Efficiently acquired new users on Facebook and Instagram by scaling spend.
Also, by improving conversion rate, reducing cost per installs, and meeting ROAS goals.
Nordcurrent is a leading developer and publisher of casual games for smartphones, tablets, PC, Macs, and consoles. Recently, they engaged Consumer Acquisition to scale volume while lowering key conversion costs for their international blockbuster cooking game, Cooking Fever.
Video and image ads on Facebook and Instagram.
Increased FB volume by over 6x while lowering CPI 68%.
We created and tested +50 video/image/thumbnail variations and +25 body/headline variations. Also, age, gender, and platform testing conducted. In addition, optimized audiences with over 450 interest groups and built +25 new custom & lookalike audiences.
“We tested with Consumer Acquisition late last year and we loved the results. We re-engaged with them to scale to other countries. Their campaign optimization strategies and rigorous creative testing have been outstanding. We could not believe the amount of ROAS we were seeing!”