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Iron Maiden: Legacy of the Beast is an epic turn-based fantasy RPG, which features the incredible sound of Iron Maiden.

Goal

Increase ROAS from Facebook advertising through rigorous creative testing and optimization goals.

Results

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+34.1% increase in 7D ROAS with creative winners when compared to controls.

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+7.2% average increase in 7D ROAS

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+59% higher 7D ROAS in value optimization than App Event Optimization

Solutions

AD FORMAT

Mobile app install ads on Facebook and Instagram.

CREATIVE STUDIO

Produced and tested 17 videos in the first month.

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Client Testimonials

Shannon Williams | Nodding Frog

“Iron Maiden is pure metal with a passionate, loyal and exacting fanbase. Tapping into that fanbase and scaling the market takes a Facebook advertising partner who’s up to the challenge. ConsumerAcquisition’s Facebook and Instagram campaigns have had an immediate impact on our business. They treated our brand with respect and took a structured, creative-first approach to maximize our ad’s performance. CA rocks and I highly recommend them!”

Shannon Williams, Head of Product Management & Publishing at Nodding Frog
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