MyHealthTeams

MyHealthTeams create social networks for millions of people living with chronic conditions. In addition, they have networks for 29 conditions. Also, with over one million users in 8 countries, MyHealth Teams has hosted over 9 million conversations.

Goal

MyHealthTeams reached out to Consumer Acquisition to reduce their cost per customer acquisition.

Results

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-36% CPA reduction

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+40 creative concepts

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+120 variations

Solutions

AD FORMAT

Website Conversion ads on Facebook and Instagram.

SCALE & PERFORMANCE

-36% CPA reduction using high-affinity interest-based targeting. Also, top creative components expanded across 15 different conditions.

CREATIVE STUDIO

Developed, tested and analyzed +80 images, +40 videos, +40 copy variations to achieve & sustain CPA goals. Also, -27% CPA from video testing in the first 60 days.

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Client Testimonials

Dawn Allen | MyHealthTeams

“Consumer Acquisition reduced cost-per-customer -36% for 11 of our conditions through a rigorous creative testing process. Their Creative Studio delivered over 160 fresh concepts. Their creative strategy and ability to manage Facebook UA is amazing. We recommend them to anyone looking to scale both growth and profit.”

Dawn Allen, Director of Acquisition Marketing at MyHealthTeams
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