MyHealthTeams reached out to Consumer Acquisition to reduce their cost per customer acquisition.
MyHealthTeams create social networks for millions of people living with chronic conditions. In addition, they have networks for 29 conditions. Also, with over one million users in 8 countries, MyHealth Teams has hosted over 9 million conversations.
Website Conversion ads on Facebook and Instagram.
-36% CPA reduction using high-affinity interest-based targeting. Also, top creative components expanded across 15 different conditions.
Developed, tested and analyzed +80 images, +40 videos, +40 copy variations to achieve & sustain CPA goals. Also, -27% CPA from video testing in the first 60 days.