Ember Entertainment develops fun and exciting mobile games enjoyed worldwide. They engaged Consumer Acquisition to leverage the Creative Studio and grow the global presence of their newest Match-3 game title, Meow Match.

Goal

Meow Match’s goal was to create new ad concepts while scaling Facebook and Instagram advertising with a set return on ad spend target.

Results

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+89% ROAS

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+349% app installs

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+52% cost per purchase

Solutions

AD FORMAT

Mobile app install ads on Facebook and Instagram.

CREATIVE STUDIO

Over 100+ unique copy and headline variations, 130+ video and single image creatives were created in combination with generating 350+ Custom and Lookalike Audiences to deliver high ROAS mobile app installs on Android and iOS.

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Client Testimonials

Brent Orford | Ember Entertainment

“Consumer Acquisition was instrumental in scaling Meow Match Android worldwide and hit another home run with our subsequent iOS rollout. The team at Consumer Acquisition consistently delivers on weekly creative refreshes and audience testing, utilizing a results-driven strategy that has increased revenue and installs while keeping costs low. We look forward to continued success launching our next title.”

Brent Orford, EVP Marketing at Ember Entertainment
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