cost per car sold achieved
Their goal was to profitably acquire customers on Facebook for their dealer network with a target of $275 per car sold.
TRUECar’s mission is to transform the car-buying experience for consumers and the way that dealers attract customers and sell cars. TrueCar wanted to diversify acquisition traffic sources beyond TV and Google into Facebook.
Facebook news feed (desktop and mobile).
MOBILE APP INSTALLS
Optimized creative for mobile app install ads to beat CPI objective.
100+ images & 50+ ad copies created, tested and optimized 65+ audiences tested: keyword clusters, partner categories, and custom audiences Tested and optimized messaging to full brand promise and direct response metrics A/B testing: 30% lift from landing page optimization & 20% lift from headline testing.
How AutoGravity reduced cost per applicant by 40%!
CPI (cost per applicant)
How Shift Digital increased conversions by 48%!
reduction in cost per conversion
increase in conversions
How Filld increased creative production!