increase install volume
The Find’s objective was to significantly reduce the cost per mobile app install, scale volume of installs, maintain a low CPI and acquire engaged users. Collaboration and communication with The Find’s internal marketing team were critical to success.
The Find is an e-commerce company that searches all the stores on the web to find the right products at the best prices. They were working with another Facebook agency for mobile app install acquisition, but they were unable to scale or meet KPI targets.
Mobile app installs ads & re-engagement ads on Facebook’s mobile news feed & Audience Network.
60% reduction in cost per install achieved as a direct result of improved creative generating higher CTR% and better conversion rate to install.
2,000+ pieces of creative, ad copy variations, custom audiences, and keyword clusters were produced and tested over 18 months to maintain volume, CPI and engagement.
Our initial focus was heavy image and ad copy testing to increase CTR and drive down CPI.
APP STORE OPTIMIZATION
2,000+ pieces of creative, ad copy variations, custom audiences, and keyword clusters were produced and tested over 18 months to maintain volume, CPI, and engagement.
Increased Volume: 600% increase in monthly app install volume while maintaining reduced CPI.
How HoneyLove increased ROAS 350%!
of customers from 114 countries
Sun Basket increased subscribers by 447%!
- 42% CAC
(cost per consumer acquisition)
monthly acquired customers
How BetterBack scaled sales worldwide while maintaining profitability!
increase in gross revenue
increase in purchases
increase in CTR
How Ebates scaled spend!
-28% - 43%
-56% - 64%
increase in monthly spend
How Terra’s Kitchen Lowered Cost per Acquisition!
CPI (cost per acquisition) within first month of spend
cost per lead within first months of spend
in funnel conversion rate within first month of spend