• +600%

    increase install volume
  • -60%

    reduction CPI

Project Goal

The Find’s objective was to significantly reduce the cost per mobile app install, scale volume of installs, maintain a low CPI and acquire engaged users. Collaboration and communication with The Find’s internal marketing team were critical to success.

Summary

The Find is an e-commerce company that searches all the stores on the web to find the right products at the best prices. They were working with another Facebook agency for mobile app install acquisition, but they were unable to scale or meet KPI targets.

Our Solution

AD
FORMAT

Mobile app installs ads & re-engagement ads on Facebook’s mobile news feed & Audience Network.

CPI
REDUCTION

60% reduction in cost per install achieved as a direct result of improved creative generating higher CTR% and better conversion rate to install.

MAINTAIN
PERFORMANCE

2,000+ pieces of creative, ad copy variations, custom audiences, and keyword clusters were produced and tested over 18 months to maintain volume, CPI and engagement.

TESTING

Our initial focus was heavy image and ad copy testing to increase CTR and drive down CPI.

APP STORE OPTIMIZATION

2,000+ pieces of creative, ad copy variations, custom audiences, and keyword clusters were produced and tested over 18 months to maintain volume, CPI, and engagement.

INCREASED
VOLUME

Increased Volume: 600% increase in monthly app install volume while maintaining reduced CPI.

Clients Testimonials

"ConsumerAcquisition is an absolute world-class organization that brought tremendous growth and efficiency to our paid acquisition efforts. They work with us across both mobile and paid search user acquisition, significantly outperforming all our previous Ad agencies. They learned our business quickly and massively scaled both business lines. As if that wasn’t sufficient, they continue to impress us with their deep analytical approach at increasing ROI, incredible attention to detail, and last but not least — 24/7 responsiveness."    

RAMNEEK BHASIN,

GM Mobile & VP Products

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