increase install volume
The Find’s objective was to significantly reduce the cost per mobile app install, scale volume of installs, maintain a low CPI and acquire engaged users. Collaboration and communication with The Find’s internal marketing team were critical to success.
The Find is an e-commerce company that searches all the stores on the web to find the right products at the best prices. They were working with another Facebook agency for mobile app install acquisition, but they were unable to scale or meet KPI targets.
Mobile app installs ads & re-engagement ads on Facebook’s mobile news feed & Audience Network.
60% reduction in cost per install achieved as a direct result of improved creative generating higher CTR% and better conversion rate to install.
2,000+ pieces of creative, ad copy variations, custom audiences, and keyword clusters were produced and tested over 18 months to maintain volume, CPI and engagement.
Our initial focus was heavy image and ad copy testing to increase CTR and drive down CPI.
APP STORE OPTIMIZATION
2,000+ pieces of creative, ad copy variations, custom audiences, and keyword clusters were produced and tested over 18 months to maintain volume, CPI, and engagement.
Increased Volume: 600% increase in monthly app install volume while maintaining reduced CPI.
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