reduction in cost per conversion
increase in conversions
Shift Digital drives a variety of traffic to their website and looked to Consumer Acquisition for their expertise in Facebook ads and their deep experience with automotive lead generation. Shift specifically wanted to increase their user base in three specific markets.
Shift Digital is bringing trust and simplicity to the used car market helping both buyers and sellers. Shift was looking to drive more sign-ups of their car selling service at the lowest possible cost.
Web conversion ads on Facebook.
Used AdRules campaign management to drive down the cost per conversion and help extend daily budgets throughout the day.
AdRules allowed us to build out a variety of new custom and lookalike audiences to help fight creative burn. Automation settings rolled out the most recent winning combinations of image/video, audience, and copy.
We quickly launched a variety of tests to identify the best age, gender, and placements to target. We also created and tested 40 images, 7 videos, +30 variations of copy.
How AutoGravity reduced cost per applicant by 40%!
CPI (cost per applicant)
How TRUECar expanded volume by 228%!
cost per car sold achieved
How Filld increased creative production!