• -55%

    reduction in cost per conversion

  • +48%

    increase in conversions

Project Goal

Shift Digital drives a variety of traffic to their website and looked to Consumer Acquisition for their expertise in Facebook ads and their deep experience with automotive lead generation. Shift specifically wanted to increase their user base in three specific markets.

Summary

Shift Digital is bringing trust and simplicity to the used car market helping both buyers and sellers. Shift was looking to drive more sign-ups of their car selling service at the lowest possible cost.

Our Solution

AD
FORMAT

Web conversion ads on Facebook.

BIDDING &
BUDGETING

Used AdRules campaign management to drive down the cost per conversion and help extend daily budgets throughout the day.

FIGHTING
FATIGUE

AdRules allowed us to build out a variety of new custom and lookalike audiences to help fight creative burn. Automation settings rolled out the most recent winning combinations of image/video, audience, and copy.

OPTIMIZATION

We quickly launched a variety of tests to identify the best age, gender, and placements to target. We also created and tested 40 images, 7 videos, +30 variations of copy.

Clients Testimonials

“Consumer Acquisition immediately began testing a variety of elements within the first several days of launch. Not only images and copy, but also placements, bid types, age, gender, and targeting. They increased our conversion volume by 48% right out of the gate. They take a meticulous approach to campaign management and treat every advertising dollar as their own.”

Dennis Bron,

User Acquisition Manager

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