Case Study: How Path reduced cost per install by 70%

Path is a social networking-enabled photo sharing and messaging service for mobile devices. The service allows users to share with their close friends and family.

Goal

Path had worked with several other Facebook agencies for mobile app install acquisition, but they were unable to scale at the right cost-per-engaged user. Path’s objective was to reach the right engaged users, grow volume and reduce the cost per mobile app install.

Results

-70% reduction cost per install

geographic scale

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Solutions

AD FORMAT

Mobile app installs ads on Facebook’s mobile news feed & Audience Network.

TESTING

Heavy image and copy testing increased CTR, decreased CPI and increased engagement.

SCALE PERFORMANCE

Geographic radial testing, Lookalike Audience testing and Interest group testing drove sustained high-quality volume and engagement.

BIDDING & BUDGETING

Leveraged our proprietary bidding platform to automate bidding and reduce cost-per-app install by 70%.

Client Testimonials

Nate Johnson | Path

“ConsumerAcquisition delivered amazing results from mobile app install advertising on Facebook. They reduced our cost-per-install and opened new Indonesian markets for acquisition. Many Facebook agencies promise results, but these guys delivered and outperformed all other agencies. Their creative growth hacking and bid management solution was a tremendous advantage for us.”

Nate Johnson, VP of Marketing at Path