Path had worked with several other Facebook agencies for mobile app install acquisition, but they were unable to scale at the right cost-per-engaged user.
Path is a social networking-enabled photo sharing and messaging service for mobile devices. The service allows users to share with their close friends and family.
Mobile app installs ads on Facebook’s mobile news feed & Audience Network.
Heavy image and copy testing increased CTR, decreased CPI and increased engagement.
Geographic radial testing, Lookalike Audience testing and Interest group testing drove sustained high-quality volume and engagement.
Leveraged our proprietary bidding platform to automate bidding and reduce cost-per-app install by 70%.
“ConsumerAcquisition delivered amazing results from mobile app install advertising on Facebook. They reduced our cost-per-install and opened new Indonesian markets for acquisition. Many Facebook agencies promise results, but these guys delivered and outperformed all other agencies. Their creative growth hacking and bid management solution was a tremendous advantage for us.”Let's Talk