• bar chart icon

    -70%

    reduction cost per install
  • cpi icon

    geographic scale

Project Goal

Path had worked with several other Facebook agencies for mobile app install acquisition, but they were unable to scale at the right cost-per-engaged user.

Summary

Path is a social networking-enabled photo sharing and messaging service for mobile devices. The service allows users to share with their close friends and family.

path

Our Solution

AD
FORMAT

Mobile app installs ads on Facebook’s mobile news feed & Audience Network.

TESTING

Heavy image and copy testing increased CTR, decreased CPI and increased engagement.

SCALE
PERFORMANCE

Geographic radial testing, Lookalike Audience testing and Interest group testing drove sustained high-quality volume and engagement.

BIDDING &
BUDGETING

Leveraged our proprietary bidding platform to automate bidding and reduce cost-per-app install by 70%.

Clients Testimonials

"ConsumerAcquisition delivered amazing results from mobile app install advertising on Facebook. They reduced our cost-per-install and opened new Indonesian markets for acquisition. Many Facebook agencies promise results, but these guys delivered and outperformed all other agencies. Their creative growth hacking and bid management solution was a tremendous advantage for us.”

Nate Johnson,

VP of Marketing

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