• bar chart icon


    reduction cost per install
  • cpi icon

    geographic scale

Project Goal

Path had worked with several other Facebook agencies for mobile app install acquisition, but they were unable to scale at the right cost-per-engaged user.


Path is a social networking-enabled photo sharing and messaging service for mobile devices. The service allows users to share with their close friends and family.


Our Solution


Mobile app installs ads on Facebook’s mobile news feed & Audience Network.


Heavy image and copy testing increased CTR, decreased CPI and increased engagement.


Geographic radial testing, Lookalike Audience testing and Interest group testing drove sustained high-quality volume and engagement.


Leveraged our proprietary bidding platform to automate bidding and reduce cost-per-app install by 70%.

Clients Testimonials

"ConsumerAcquisition delivered amazing results from mobile app install advertising on Facebook. They reduced our cost-per-install and opened new Indonesian markets for acquisition. Many Facebook agencies promise results, but these guys delivered and outperformed all other agencies. Their creative growth hacking and bid management solution was a tremendous advantage for us.”

Nate Johnson,

VP of Marketing

Case Studies

Live to Win
How Live to Win Increased mobile app installs by 1,100%!

mobile app installs


reduction CPI

won a bake-off

against Orion CKB

How Real Networks increased mobile app installs by 319%!

mobile app installs


reduction CPI

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