reduction cost per install
Path had worked with several other Facebook agencies for mobile app install acquisition, but they were unable to scale at the right cost-per-engaged user.
Path is a social networking-enabled photo sharing and messaging service for mobile devices. The service allows users to share with their close friends and family.
Mobile app installs ads on Facebook’s mobile news feed & Audience Network.
Heavy image and copy testing increased CTR, decreased CPI and increased engagement.
Geographic radial testing, Lookalike Audience testing and Interest group testing drove sustained high-quality volume and engagement.
Leveraged our proprietary bidding platform to automate bidding and reduce cost-per-app install by 70%.