Goal
Driving efficient and quality installs for MyNBA2K17 with a goal of maximizing revenue generation and ensuring positive ROAS.
2K is the publisher of popular gaming titles, such as NBA 2K17 and MAFIA III. 2K wanted to promote the launch of MyNBA2K17, the companion app to their NBA 2K17 console game.
“Consumer Acquisition has delivered outstanding results for WWE SuperCard and we re-engaged for MyNBA2K17. Their results have been beyond our expectations of what was possible! Their team has exceptional knowledge on how to develop new audiences/creatives to eliminate fatigue and ultimately deliver results. We are looking forward to furthering our relationship through additional media buys for our future titles.”