• -3.7x

    scaled spend and maintained CPA's by the 6th day of testing

Project Goal

Driving efficient and quality installs for MyNBA2K17 with a goal of maximizing revenue generation and ensuring positive ROAS.

Summary

2K is the publisher of popular gaming titles, such as NBA 2K17 and MAFIA III. 2K wanted to promote the launch of MyNBA2K17, the companion app to their NBA 2K17 console game.

Our Solution

AD
FORMAT

Mobile app installs ads on Facebook and Instagram.

SCALE
PERFORMANCE

+140 creative combinations tested with top performers scaled to 75+ audiences

BIDDING & BUDGETING

Automated bidding and budgeting with AdRules to scale spend on the most efficient creative/audience combinations.

WORKFLOW
AUTOMATION

We created Automated campaign management workflow with AdRules, by automating a/b testing for images/videos and ad copy, audience analysis, and ad launch recommendations.

OPTIMIZATION

By the 6th day of testing, Consumer Acquisition was able to identify and scale the best creative combination and increase spend by 3.7X. This was possible through the proprietary AdRules a/b testing automation.

Clients Testimonials

“Consumer Acquisition has been a valuable partner in driving profitable mobile app installs on Facebook. They are experts with a/b testing on creatives and audiences to deliver on our volume as well as our return on ad spend goals. They have been continuously driving profitable results, which has led to our decision to expand our relationship to include Instagram spend too.”

Jeff Klein,

Digital Media Supervisor

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