Live to Win is an app created by Online Convergence. Live to Win was designed to entertain and engage users through polls, videos, and various sweepstakes. The LiveToWin app enjoyed high levels of engagement and resonated particularly well with a younger demographic.

Goal

Client’s growth in Facebook mobile app install volume stagnated. They wanted a dramatic increase in volume while maintaining CPI.

Results

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+1,100% mobile app installs

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-21% reduction CPI

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won a bake-off against Orion CKB

Solutions

CREATIVE

+500 images created & tested to maximize CTR & install rate

AUDIENCES

High-revenue audiences and look-a-likes drove new revenue.

OPTIMIZATION

A/B tests drove engagement and a +6% conversion increase

KEYWORDS

Created +200 custom keyword cluster to drive quality users.

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Client Testimonials

JIM MILLER | Online Convergence

“We hired ConsumerAcquisition.com to help us grow our app installs. Brian and his team have worked hard testing lots of new creative and strategies to find concepts and creative that work. They increased our mobile installs more than 600% while maintaining our cost-per-install. Their constant testing and determination have helped our company increase growth and find new areas of opportunity.”

JIM MILLER , Founder and CEO at Online Convergence
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