mobile app installs
won a bake-off
against Orion CKB
Client’s growth in Facebook mobile app install volume stagnated. They wanted a dramatic increase in volume while maintaining CPI.
Live to Win is an app created by Online Convergence. Live to Win was designed to entertain and engage users through polls, videos, and various sweepstakes. The LiveToWin app enjoyed high levels of engagement and resonated particularly well with a younger demographic.
+500 images created & tested to maximize CTR & install rate
High-revenue audiences and look-a-likes drove new revenue.
A/B tests drove engagement and a +6% conversion increase
Created +200 custom keyword cluster to drive quality users.