Hit aggressive ROAS targets on Instagram while scaling spend significantly.
Game Show Network (GSN) develops mobile apps for a variety of game show titles, including the GSN Casino title with a variety of casino slot games. GSN wanted to utilize the Instagram placement to grow their user base for GSN Casino while achieving aggressive internal ROAS targets.
$200K spend on Instagram within 50 days
Mobile app install ads on Instagram.
With millions in historical Facebook spend, we tuned AdRules, our proprietary Facebook advertising platform, to deliver high ROAS and low CPI by adjusting bidding, budgeting and pause rules.
Built new features in AdRules to simplify campaign management by reviving ads, finding new creative combinations and allowing campaign managers to optimize on smartphones.
Developed new creative concepts and created +100 images within the first 50 days and reduced CPI by 27%, from $4.50 to $3.28.
“We engaged with ConsumerAcquisition to drive mobile app install ads on Instagram while delivering ROAS targets. Through vigorous creative testing and an effective approach to intraday optimization, ConsumerAcquisition was able to quickly hit our ROAS targets and earned additional budget as a result. I’m very happy with the services provided by Consumer Acquisition and would strongly recommend them to other mobile app advertisers.”Let's Talk