Goal
Hit aggressive ROAS targets on Instagram while scaling spend significantly.
Game Show Network (GSN) develops mobile apps for a variety of game show titles, including the GSN Casino title with a variety of casino slot games. GSN wanted to utilize the Instagram placement to grow their user base for GSN Casino while achieving aggressive internal ROAS targets.
“We engaged with ConsumerAcquisition to drive mobile app install ads on Instagram while delivering ROAS targets. Through vigorous creative testing and an effective approach to intraday optimization, ConsumerAcquisition was able to quickly hit our ROAS targets and earned additional budget as a result. I’m very happy with the services provided by Consumer Acquisition and would strongly recommend them to other mobile app advertisers.”