Game Show Network (GSN) develops mobile apps for a variety of game show titles, including the GSN Casino title with a variety of casino slot games. GSN wanted to utilize the Instagram placement to grow their user base for GSN Casino while achieving aggressive internal ROAS targets.

Goal

Hit aggressive ROAS targets on Instagram while scaling spend significantly.

Results

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GSN ROAS targets reached on day 8

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+$500 to +$5,000 per day budget reached after 7 days +$8K per day reached after 14 days

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+197K total spend reached in 50 days

solutions

SCALE PERFORMANCE

$200K spend on Instagram within 50 days

AD FORMAT

Mobile app install ads on Instagram.

BIDDING & BUDGETING

With millions in historical Facebook spend, we tuned AdRules, our proprietary Facebook advertising platform, to deliver high ROAS and low CPI by adjusting bidding, budgeting and pause rules.

WORKFLOW AUTOMATION

Built new features in AdRules to simplify campaign management by reviving ads, finding new creative combinations and allowing campaign managers to optimize on smartphones.

CREATIVE OPTIMIZATION

Developed new creative concepts and created +100 images within the first 50 days and reduced CPI by 27%, from $4.50 to $3.28.

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Client Testimonials

Aayush Sakya | GSN

“We engaged with ConsumerAcquisition to drive mobile app install ads on Instagram while delivering ROAS targets. Through vigorous creative testing and an effective approach to intraday optimization, ConsumerAcquisition was able to quickly hit our ROAS targets and earned additional budget as a result. I’m very happy with the services provided by Consumer Acquisition and would strongly recommend them to other mobile app advertisers.”

Aayush Sakya, Director of User Acquisition at GSN
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