
How GSN reached target ROAS!
-
GSN ROAS
targets reached on day 8
-
+$500 to +$5,000
per day budget reached after 7 days +$8K per day reached after 14 days
-
+197K
total spend reached in 50 days
Project Goal
Hit aggressive ROAS targets on Instagram while scaling spend significantly.
Summary
Game Show Network (GSN) develops mobile apps for a variety of game show titles, including the GSN Casino title with a variety of casino slot games. GSN wanted to utilize the Instagram placement to grow their user base for GSN Casino while achieving aggressive internal ROAS targets.

Our Solution
SCALE
PERFORMANCE
$200K spend on Instagram within 50 days
AD
FORMAT
Mobile app install ads on Instagram.
BIDDING &
BUDGETING
With millions in historical Facebook spend, we tuned AdRules, our proprietary Facebook advertising platform, to deliver high ROAS and low CPI by adjusting bidding, budgeting and pause rules.
WORKFLOW
AUTOMATION
Built new features in AdRules to simplify campaign management by reviving ads, finding new creative combinations and allowing campaign managers to optimize on smartphones.
CREATIVE
OPTIMIZATION
Developed new creative concepts and created +100 images within the first 50 days and reduced CPI by 27%, from $4.50 to $3.28.
Clients Testimonials

Aayush Sakya,
Director of User Acquisition
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