GOTit is an e-commerce app that makes social shopping and product discoverability fun and enjoyable. Their objective was to profitably acquire mobile app users at scale on Facebook and Instagram.

Goal

The GOTit team was working with another agency and was unable to reach their cost and profitability targets. They needed to improve their cost-per-install by 40% before scaling ad spend at target KPIs.

Results

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-45% reduction in cost per install

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+383% increase in installs

Solutions

AD FORMAT

Mobile app installs ads on Facebook and Instagram.

BIDDING & BUDGETING

Leveraged AdRules™ automated campaign management to gain additional efficiency, allowing us to maintain low CPI as\ the volume of installs increased by 383%.

WORKFLOW AUTOMATION

Using AdRules, we automated campaign management workflow for creative a/b testing, creative analysis, audience analysis and ad launches.

OPTIMIZATION

+150 videos and images, +50 ad copy and headline variations tested over 60 day period. A total of 189 unique a/b tests were conducted on Facebook and Instagram.

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Client Testimonials

Tal Agassi | GOTit

“We started working with ConsumerAcquisition.com in 2016. Within 12 days they were able to reduce our cost per install by 45% and quickly scaled volume while sustaining our KPI targets. We highly value their experience, dedication, and unique approach to user acquisition and we look forward to our ongoing partnership.”

Tal Agassi, CEO at GOTit
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