reduction in cost per install
increase in installs
The GOTit team was working with another agency and was unable to reach their cost and profitability targets. They needed to improve their cost-per-install by 40% before scaling ad spend at target KPIs.
GOTit is an e-commerce app that makes social shopping and product discoverability fun and enjoyable. Their objective was to profitably acquire mobile app users at scale on Facebook and Instagram.
Mobile app installs ads on Facebook and Instagram.
Leveraged AdRules™ automated campaign management to gain additional efficiency, allowing us to maintain low CPI as\ the volume of installs increased by 383%.
Using AdRules, we automated campaign management workflow for creative a/b testing, creative analysis, audience analysis and ad launches.
+150 videos and images, +50 ad copy and headline variations tested over 60 day period. A total of 189 unique a/b tests were conducted on Facebook and Instagram.
How HoneyLove increased ROAS 350%!
of customers from 114 countries
Sun Basket increased subscribers by 447%!
- 42% CAC
(cost per consumer acquisition)
monthly acquired costumers
How BetterBack scaled sales worldwide while maintaining profitability!
increase in gross revenue
increase in purchases
increase in CTR
How Ebates scaled spend!
-28% - 43%
-56% - 64%
increase in monthly spend
How Terra’s Kitchen Lowered Cost per Acquisition!
CPI (cost per acquisition) within first month of spend
cost per lead within first months of spend
in funnel conversion rate within first month of spend