• -45%

    reduction in cost per install
  • +383%

    increase in installs

Project Goal

The GOTit team was working with another agency and was unable to reach their cost and profitability targets. They needed to improve their cost-per-install by 40% before scaling ad spend at target KPIs.

Summary

GOTit is an e-commerce app that makes social shopping and product discoverability fun and enjoyable. Their objective was to profitably acquire mobile app users at scale on Facebook and Instagram.

Our Solution

AD
FORMAT

Mobile app installs ads on Facebook and Instagram.

BIDDING &
BUDGETING

Leveraged AdRules™ automated campaign management to gain additional efficiency, allowing us to maintain low CPI as\ the volume of installs increased by 383%.

WORKFLOW
AUTOMATION

Using AdRules, we automated campaign management workflow for creative a/b testing, creative analysis, audience analysis and ad launches.

OPTIMIZATION

+150 videos and images, +50 ad copy and headline variations tested over 60 day period. A total of 189 unique a/b tests were conducted on Facebook and Instagram.

Clients Testimonials

“We started working with ConsumerAcquisition.com in 2016. Within 12 days they were able to reduce our cost per install by 45% and quickly scaled volume while sustaining our KPI targets. We highly value their experience, dedication, and unique approach to user acquisition and we look forward to our ongoing partnership."

Tal Agassi,

CEO

Similar
Case Studies

How HoneyLove increased ROAS 350%!
THOUSANDS

of customers from 114 countries

+350%

increased ROAS

Sun Basket increased subscribers by 447%!
- 42% CAC

(cost per consumer acquisition)

+447%

subscribers

+546%

monthly acquired costumers

How BetterBack scaled sales worldwide while maintaining profitability!
6.7x

increase in gross revenue

7.2x

increase in purchases

2.4x

increase in CTR

How Ebates scaled spend!
-28% - 43%

CPI reduction

-56% - 64%

cost/reg reduction

+462%

increase in monthly spend

How Terra’s Kitchen Lowered Cost per Acquisition!
-20%

CPI (cost per acquisition) within first month of spend

-27%

cost per lead within first months of spend

+43%

in funnel conversion rate within first month of spend

Get Creative! Let’s Talk Performance.

CONTACT US

Read Our
Whitepapers

Creative & UA Best Practices For Facebook, Google, TikTok & Snap ads.