reduction in cost per install
increase in installs
The GOTit team was working with another agency and was unable to reach their cost and profitability targets. They needed to improve their cost-per-install by 40% before scaling ad spend at target KPIs.
GOTit is an e-commerce app that makes social shopping and product discoverability fun and enjoyable. Their objective was to profitably acquire mobile app users at scale on Facebook and Instagram.
Mobile app installs ads on Facebook and Instagram.
Leveraged AdRules™ automated campaign management to gain additional efficiency, allowing us to maintain low CPI as\ the volume of installs increased by 383%.
Using AdRules, we automated campaign management workflow for creative a/b testing, creative analysis, audience analysis and ad launches.
+150 videos and images, +50 ad copy and headline variations tested over 60 day period. A total of 189 unique a/b tests were conducted on Facebook and Instagram.
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