Cooking Dash is a fast-paced, time management game from developer Glu Mobile where players help Flo cook her way to TV fame as a celebrity chef. Glu’s objective was to increase Facebook Advertising volume, generate mobile app installs while maintaining a high level of ROAS (return on advertising spend).

Goal

Have Consumer Acquisition actively manage Facebook and Instagram user acquisition channels to maximize ROAS, scale volume, and increase gross profit.

Results

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+254% increase in total FB volume

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57% outperformed FB yields by

Solutions

AD FORMAT

Mobile App Installs on Facebook and Instagram.

BIDDING & BUDGETING

Used AdRules campaign management to scale the accounts while allowing us to optimize towards both purchases and CPI.

CREATIVE STUDIO

Numerous A/B tests conducted in order to find the right combinations of text and creative to pair with the right audiences to maximize yields. Over 15+ videos, 70+ images, and 75+ copy variations tested in 2 months time.

FIGHTING CREATIVE & AUDIENCE FATIGUE

AdRules automation features allow for easy identification of fatigued ads along with automatic launches of new creatives based on performance metrics.

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Client Testimonials

Ryotaro Chikaki | GLU

Consumer Acquisition’s solution has the capability to scale up or dial down spend at a moment’s notice. Creative concepts in the form of video, thumbnails, and copy are all tested weekly. We’ve seen conversion rates improved as much as 10%.”

Ryotaro Chikaki, User Acquisition Manager at GLU
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