Monclarity provides personalized, cognitive fitness training via its unique app – Brainwell. The mobile app offers 50 different game-based exercises targeting important brain functions like memory, attention, critical thinking, language skills and more. Monclarity had previously worked with a variety of Facebook advertising partners for mobile app user acquisition, and they were unable to reach their CPA goals. Monclarity engaged Consumer Acquisition for reduced cost per applicant while scaling efficiently.

Goal

Reduce cost per mobile app install and cost per free trial while scaling spend efficiently.

Results

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-71.9% reduction in CPI

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-54.9% reduction in CPA

Solutions

AD FORMAT

Mobile app installs ads on Facebook and Instagram.

CREATIVE STUDIO

a/b tested +155 videos and +230 text variations.

FIGHTING CREATIVE & AUDIENCE FATIGUE

Multi-variate testing of creative and targeting combinations produced a CTR increase of 120% and expanded the target audience of net new users.

BIDDING & BUDGETING

Leveraged AdRules automation to optimize +500 ads and reduce CPI and CPA while scaling spend efficiently.

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Client Testimonials

Alex Tikhman | Monclarity

“We’re very proud of our innovative Brainwell App to help people of all ages. However, Facebook ad spend with other partners proved unsuccessful. Consumer Acquisition’s unique Managed Services solution, original creative and highly efficient AdRules Platform has yielded our most rapid high-quality new user growth. This team knows how to scale Facebook and generate creative at scale!

 

 

Alex Tikhman, Executive Vice President at Monclarity
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