Reduce cost per mobile app install and cost per free trial while scaling spend efficiently.
Monclarity provides personalized, cognitive fitness training via its unique app – Brainwell. The mobile app offers 50 different game-based exercises targeting important brain functions like memory, attention, critical thinking, language skills and more. Monclarity had previously worked with a variety of Facebook advertising partners for mobile app user acquisition, and they were unable to reach their CPA goals. Monclarity engaged Consumer Acquisition for reduced cost per applicant while scaling efficiently.
Mobile app installs ads on Facebook and Instagram.
a/b tested +155 videos and +230 text variations.
Multi-variate testing of creative and targeting combinations produced a CTR increase of 120% and expanded the target audience of net new users.
Leveraged AdRules automation to optimize +500 ads and reduce CPI and CPA while scaling spend efficiently.
“We’re very proud of our innovative Brainwell App to help people of all ages. However, Facebook ad spend with other partners proved unsuccessful. Consumer Acquisition’s unique Managed Services solution, original creative and highly efficient AdRules Platform has yielded our most rapid high-quality new user growth. This team knows how to scale Facebook and generate creative at scale!”