BetterBack helps users to effortlessly sit in perfect posture, easing and preventing back pain. Here, the team was seeking help to scale sales worldwide through Facebook Advertising while also maintaining profitability.

Goal

Increasing gross-profit by scaling up Facebook advertising spend while improving a combination of metrics. Including, cost per purchase, average order value, and conversion rates.

Results

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6.7x increase in gross revenue

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7.2x increase in purchases

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2.4x increase in CTR

Solutions

FORMAT

Video and image ads on Facebook and Instagram.

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Client Testimonials

Jonathan Swanson | Thumbtack

“Consumer Acquisition killed it for us and has been an absolute game-changer for our business. They scaled Facebook spend 6X within the first few weeks, exceeded our gross profit expectations and helped us sell 100% of BetterBack’s inventory. Their relentless creative and audience testing yielded huge lifts in our purchase funnel. I’ve never hired a partner who delivered such stunning results so quickly.”

Jonathan Swanson, Investor & Co-founder at Thumbtack
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