How Restaurant Dash with Gordon Ramsay Sustained High ROAS!

We created and tested +15 videos, +70 images, +40 ad copy and 20 headline variations in less than 2 months. Also, we conducted gender, age, and placement testing. Finally, built +35 new custom & 25 lookalike audiences to drive audience expansion.

We reduced CPI by 60% while scaling install volume by 279% within the first 60 days. Additionally, we increased ROAS from 57% to 71%.

Leveraged AdRules automated campaign management to gain additional efficiency. Hence, allowing us to maintain low CPIs, positive returns, and the ability to stretch daily budgets throughout the day.

Using AdRules, we rolled out new winning creative to a wide variety of fresh audiences. Furthermore, Adrules automatically built new audiences, identified and scaled high-performing ads and shutting down under-performing ad sets.