Deer Hunter

Deer Hunter 2017 is Glu’s hottest hunting game. With new game enhancements and underwater levels, Glu was seeking to get mass worldwide distribution of their game while generating a positive return on their ad spend.

Goal

Have Consumer Acquisition actively manage Facebook and Instagram channels to reduce cost per mobile app install and to maximize ROAS and yields.

Results

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+236% increase in FB volume

-19% reduced CPI

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Solutions

AD FORMAT

Mobile app installs ads on Facebook and Instagram.

SCALE PERFORMANCE

Increased total Facebook volume by 236% while keeping yields positive.

BIDDING & BUDGETING

AdRules campaign management allowed us to quickly scale up spending to desired levels while helping to keep CPI and ROAS in check.

CREATIVE OPTIMIZATION

Many A/B tests were performed to see which creative elements and segments of audiences would provide the highest returns. Over 20+ videos, 96+ images, and 125+ copy variations have been tested – so far.

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Client Testimonials

Deer Hunter

Ryotaro Chikaki | GLU

The Consumer Acquisition team was able to produce several batches of assets, allowing them to meet aggressive daily volume targets. The further into testing these assets, we saw a decline in CPI and increase in installs.”

Ryotaro Chikaki, User Acquisition Manager at GLU
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