• +236%

    increase in FB volume

  • -19%

    reduced CPI

Project Goal

Meow Match’s goal was to create new ad concepts while scaling Facebook and Instagram advertising with a set return on ad spend target.

Summary

Ember Entertainment develops fun and exciting mobile games enjoyed worldwide. They engaged Consumer Acquisition to leverage the Creative Studio and grow the global presence of their newest Match-3 game title, Meow Match.

Our Solution

Ad
Format

Mobile app install ads on Facebook and Instagram.

SCALE
PERFORMANCE

Increased total Facebook volume by 236% while keeping yields positive.

BIDDING &
BUDGETING

AdRules campaign management allowed us to quickly scale up spending to desired levels while helping to keep CPI and ROAS in check.

CREATIVE
OPTIMIZATION

Many A/B tests were performed to see which creative elements and segments of audiences would provide the highest returns. Over 20+ videos, 96+ images, and 125+ copy variations have been tested – so far.

Clients Testimonials

“The Consumer Acquisition team was able to produce several batches of assets, allowing them to meet aggressive daily volume targets. The further into testing these assets, we saw a decline in CPI and increase in installs.”

Ryotaro Chikaki,

User Acquisition Manager

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