• bar chart icon

    +1 MILLION

    spend in 1 month
  • cpi icon


    cost per registration

Project Goal

Checkout 51 works with a variety of partners to manage user acquisition on Facebook and Instagram. While other partners have been able to meet their cost targets, Checkout 51 was looking to increase the volume of new users at the right price.


Checkout 51 is a mobile app that helps consumers save on brands that they love. Their objective was to profitably acquire registered mobile app users at scale on Facebook and Instagram for both their iOS and Android apps.

checkout 51

Our Solution


Mobile app install ads on Facebook and Instagram.


On the 4th day of testing, we found a creative winner that produced a cost per registration -54% below Checkout 51’s cost target. We were able to reach a massive scale in our first full month, spending +$1 million while maintaining a 50.2% reduction in cost per registration vs. their cost target.

Clients Testimonials

“Consumer Acquisition has helped us grow our app installs while initially beating our cost targets by 54%. In addition, they have excelled in A/B testing and have discovered new creative strategies through their rigorous testing process. Most importantly, they have successfully scaled our spend and we look forward to continuing to work with them to find new areas to grow.”    

Noah Godfrey,


Case Studies

How HoneyLove increased ROAS 350%!

of customers from 114 countries


increased ROAS

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Sun Basket increased subscribers by 447%!
- 42% CAC

(cost per consumer acquisition)




monthly acquired customers

How BetterBack scaled sales worldwide while maintaining profitability!

increase in gross revenue


increase in purchases


increase in CTR

How Ebates scaled spend!
-28% - 43%

CPI reduction

-56% - 64%

cost/reg reduction


increase in monthly spend

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How Terra’s Kitchen Lowered Cost per Acquisition!

CPI (cost per acquisition) within first month of spend


cost per lead within first months of spend


in funnel conversion rate within first month of spend

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