• bar chart icon

    +1 MILLION

    spend in 1 month
  • cpi icon

    -54%

    cost per registration

Project Goal

Checkout 51 works with a variety of partners to manage user acquisition on Facebook and Instagram. While other partners have been able to meet their cost targets, Checkout 51 was looking to increase the volume of new users at the right price.

Summary

Checkout 51 is a mobile app that helps consumers save on brands that they love. Their objective was to profitably acquire registered mobile app users at scale on Facebook and Instagram for both their iOS and Android apps.

checkout 51

Our Solution

AD
FORMAT

Mobile app install ads on Facebook and Instagram.

CREATIVE
STUDIO

On the 4th day of testing, we found a creative winner that produced a cost per registration -54% below Checkout 51’s cost target. We were able to reach a massive scale in our first full month, spending +$1 million while maintaining a 50.2% reduction in cost per registration vs. their cost target.

Clients Testimonials

“Consumer Acquisition has helped us grow our app installs while initially beating our cost targets by 54%. In addition, they have excelled in A/B testing and have discovered new creative strategies through their rigorous testing process. Most importantly, they have successfully scaled our spend and we look forward to continuing to work with them to find new areas to grow.”    

Noah Godfrey,

Founder

Similar
Case Studies

honeylove
How HoneyLove increased ROAS 350%!
THOUSANDS

of customers from 114 countries

+350%

increased ROAS

SEE STORY
sun basket
Sun Basket increased subscribers by 447%!
- 42% CAC

(cost per consumer acquisition)

+447%

subscribers

+546%

monthly acquired customers

SEE STORY
betterback
How BetterBack scaled sales worldwide while maintaining profitability!
6.7x

increase in gross revenue

7.2x

increase in purchases

2.4x

increase in CTR

SEE STORY
ebates
How Ebates scaled spend!
-28% - 43%

CPI reduction

-56% - 64%

cost/reg reduction

+462%

increase in monthly spend

SEE STORY
terras kitchen
How Terra’s Kitchen Lowered Cost per Acquisition!
-20%

CPI (cost per acquisition) within first month of spend

-27%

cost per lead within first months of spend

+43%

in funnel conversion rate within first month of spend

SEE STORY

As part of Brainlabs
we now offer:


Paid Search | Programmatic
DSP | SEO | CRO | ASO
Amazon | Branding
Data Science & Strategy

Learn more!
Global CTA

Read Our
Whitepapers

Creative & UA Best Practices For Facebook, Google, TikTok & Snap ads.

    Please prove you are human by selecting the Plane.