• +62%

    customer applications

  • -41%

    CPI (cost per applicant)

  • +400

    creatives generated

Project Goal

Reduce mobile app cost per completed credit application while scaling volume using both Facebook and Instagram acquisition channels.

Summary

AutoGravity makes car financing fast and easy. Browse any brand, from Ford and Toyota to Mercedes-Benz, for car loans or leasing a car online. Autogravity hired Consumer Acquisition to reduce mobile app install cost, cost per applicant, and to scale volume within Facebook Advertising.

Our Solution

AD
FORMAT

Mobile app installs ads on Facebook and Instagram.

CREATIVE
STUDIO

We created +175 images, +15 carousels, +12 videos, +40 ad copy/headline variations and built +30 custom and lookalike audiences to drive high-converting audience expansion.

Clients Testimonials

“ConsumerAcquisition’s nonstop approach to creative testing and automotive experience lowered cost per applicant 40% while scaling volume 60%. By leveraging their creative studio, they produced dozens of creative concepts and developed hundreds of variants to drive new insights and conversions. If you’re looking for fresh creative that meets your financial goals, look no further.”

Serge Vartanov,

Chief Marketing Officer

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