• bar chart icon

    +137%

    increase ROAS

Project Goal

Maximizing return on ad spends (ROAS) while hitting their daily spend goals on Facebook.

Summary

2K is the publisher of popular gaming titles, such as NBA 2K17 and MAFIA III. 2K wanted to scale their user acquisition efforts for their mobile application, 2k WWE SuperCard, with a focus on return on ad spend (ROAS).

WWE Super Card 2K

Our Solution

AD
FORMAT

Mobile App Install Ads on Facebook.

SCALE
PERFORMANCE

+140 creative combinations tested with top performers scaled to 75+ audiences.

BIDDING &
BUDGETING

Automated bidding and budgeting with AdRules to deliver positive ROAS while maintaining client’s budget goals.

WORKFLOW
AUTOMATION

Automated campaign management workflow with AdRules, by automating a/b testing for images/videos and ad copy, audience analysis, and ad launch recommendations.

CREATIVE
OPTIMIZATION

By the first full month of the campaign, Consumer Acquisition was able to deliver ROAS of 137% while reaching 2K’s daily spend goals. As a result, this was achieved through aggressive creative development and optimization.

Clients Testimonials

“Consumer Acquisition has been a valuable partner in driving profitable mobile app installs on Facebook. They are experts with a/b testing on creatives and audiences to deliver on our volume as well as our return on ad spend goals. They have been continuously driving profitable results, which has led to our decision to expand our relationship to include Instagram spend too.”

Jeff Klein,

Digital Media Supervisor

Similar
Case Studies

Matchington Mansions
How Matchington Mansions sustained high ROAS!
+94%

7-day revenue increase

-26%

cost per mobile app install

+600

new creative combinations

design home increased roas
How Design Home increased ROAS by 70%!
+70%

ROAS

+120

Creative Variations

+30

Creatives

junes journey
How June’s Journey increased ROI by 180%!
+180%

ROI

+300%

volume

+350

creative concepts & variations

cooking dash
How Cooking Dash significantly increased volume!
+254%

increase in total FB volume

57%

outperformed FB yields by

covet fashion
How Covet Fashion increased 7-day revenue by 220%!
+220%

7-day revenue increase

+400

lookalike and custom audiences tested

+500

videos tested

As part of Brainlabs
we now offer:


Paid Search | SEO | Programmatic

Learn more!
Global CTA
whitepapers

Read Our
Whitepapers

Creative & UA Best Practices For Facebook, Google, TikTok & Snap ads.

    Please prove you are human by selecting the Flag.