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A Guide to Creating Facebook Video Ads Using Still Images

A Guide to Creating Facebook Video Ads Using Still Images

  • by Brian Bowman
  • February 8, 2019

If you want to run more video ads on Facebook, but lack video footage, try creating the ads with still…

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How to Create 100x Ads with Quantitative Creative Testing

How to Create 100x Ads with Quantitative Creative Testing

  • by Brian Bowman
  • February 1, 2019

Facebook advertising gets more competitive every year. The social platform now offers a variety of advertising tools (like value bidding)…

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Google App Campaign & Tiered Managed Services Offered by Consumer Acquisition With Enhanced Workflow and Automation Features

Google App Campaign & Tiered Managed Services Offered by Consumer Acquisition With Enhanced Workflow and Automation Features

  • by Rafaela Baquero
  • January 22, 2019

Leading social ad creative studio and user acquisition platform expands services and SaaS platform for mobile advertisers, reveals over $1…

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How to Improve Mobile App User Acquisition in Q1 2019

How to Improve Mobile App User Acquisition in Q1 2019

  • by Rafaela Baquero
  • December 21, 2018

Facebook has over 2.27 billion global monthly active users according to a recent report by Statista. With so many users,…

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How to Make Vibrant Facebook Video Ads from Your Static Image Assets

  • by Rafaela Baquero
  • June 28, 2018

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users…

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3 Ways to Take Advantage of Facebook’s New Advertising Algorithm

  • by Rafaela Baquero
  • June 25, 2018

Over the past several years, machine learning on platforms like Facebook and Google has reduced the level of effort needed…

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Our Team Discusses The Future of User Acquisition at MAU 2018

  • by Rafaela Baquero
  • May 24, 2018

Recent advancements in Machine Learning and UA bots are disrupting the future of user acquisition in platforms like Facebook &…

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Why Creative Matters in Mobile Advertising

  • by Rafaela Baquero
  • May 21, 2018

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users…

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Your Facebook Ad Creative is Killing Your ROI: Key Mistakes and How to Fix Them

  • by Rafaela Baquero
  • May 6, 2018

Many advertisers have a “set it and forget it” approach to running user acquisition (UA) campaigns. Thus, using the same…

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Marketers Won’t Become Obsolete Due to Bots—Just More Strategic

  • by Rafaela Baquero
  • May 2, 2018

Originally seen on AdWeek.  Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements…

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