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How to Improve Mobile App User Acquisition in Q1 2019

How to Improve Mobile App User Acquisition in Q1 2019

  • by Rafaela Baquero
  • December 21, 2018

Facebook has over 2.27 billion global monthly active users according to a recent report by Statista. With so many users,…

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Facebook and Google Third Party AdTech is Dead

Facebook and Google Third Party AdTech is Dead

  • by Rafaela Baquero
  • December 5, 2018

As seen on Venture Beat. Consumer Acquisition said it believes Facebook and Google third-party adtech is dead. Or perhaps the way to say it…

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Facebook App Advertising: 8 Tips for Great Campaigns

Facebook App Advertising: 8 Tips for Great Campaigns

  • by Pam Neeley
  • December 2, 2018

This article was covered on Chief Marketer. Want to blow some advertising budget? Facebook is a good place to do…

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Creative Fatigue: What Is It And How Much Creative You Need To Stay Ahead of It

Creative Fatigue: What Is It And How Much Creative You Need To Stay Ahead of It

  • by Rafaela Baquero
  • November 28, 2018

This article was also covered in Marketing Interactive. Nothing lasts forever. Especially in advertising.  Creative fatigue – when an ad’s performance…

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2018 July’s Highlight Reel

  • by Rafaela Baquero
  • July 25, 2018

In an effort to showcase our creative more frequently, we’re producing monthly highlight reels to show our best work. Our July’s…

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How to Make Vibrant Facebook Video Ads from Your Static Image Assets

  • by Rafaela Baquero
  • June 28, 2018

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users…

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3 Ways to Take Advantage of Facebook’s New Advertising Algorithm

  • by Rafaela Baquero
  • June 25, 2018

Over the past several years, machine learning on platforms like Facebook and Google has reduced the level of effort needed…

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Our Team Discusses The Future of User Acquisition at MAU 2018

  • by Rafaela Baquero
  • May 24, 2018

Recent advancements in Machine Learning and UA bots are disrupting the future of user acquisition in platforms like Facebook &…

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Why Creative Matters in Mobile Advertising

  • by Rafaela Baquero
  • May 21, 2018

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users…

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Your Facebook Ad Creative is Killing Your ROI: Key Mistakes and How to Fix Them

  • by Rafaela Baquero
  • May 6, 2018

Many advertisers have a “set it and forget it” approach to running user acquisition (UA) campaigns. Thus, using the same…

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