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How Internal and External Marketing Teams Can Work Together

How Internal and External Marketing Teams Can Work Together

  • by Brian Bowman
  • April 16, 2019

Having an internal marketing team is critical for businesses to reach and sustain the highest possible net profit. In order…

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5 Tips for Creating Facebook Stories Ads

5 Tips for Creating Facebook Stories Ads

  • by Brian Bowman
  • April 9, 2019

In September 2018, Facebook launched Stories Ads to global advertisers. This ad format offers marketers a new way to engage…

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What Marketers Need to Know About Facebook’s Campaign Budget Optimization

What Marketers Need to Know About Facebook’s Campaign Budget Optimization

  • by Brian Bowman
  • April 2, 2019

Facebook launched Campaign Budget Optimization (CBO) a year ago to give social marketers the option for machine learning to control…

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Scaling Social Advertising: A Guide for Game Publishers

Scaling Social Advertising: A Guide for Game Publishers

  • by Brian Bowman
  • March 26, 2019

Developing and publishing a game has many challenges, and the go-to-market launch plan is typically reserved for the last several…

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How to Produce Data-Driven Ads and Adhere to Brand Guidelines

  • by Brian Bowman
  • February 15, 2019

There are two types of marketers: brand marketers and data-driven marketers. Brand marketers spend their time thinking about visibility and…

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Consumer Acquisition Launches Performance Templates and Automated Video Production for Social Advertising

  • by Brian Bowman
  • February 12, 2019

Facebook and Google App Campaign (formerly Google UAC) social advertisers can save time and money using customizable performance video templates…

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A Guide to Creating Facebook Video Ads Using Still Images

  • by Brian Bowman
  • February 8, 2019

If you want to run more video ads on Facebook, but lack video footage, try creating the ads with still…

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How to Create 100x Ads with Quantitative Creative Testing

  • by Brian Bowman
  • February 1, 2019

Facebook advertising gets more competitive every year. The social platform now offers a variety of advertising tools (like value bidding)…

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Google App Campaign & Tiered Managed Services Offered by Consumer Acquisition With Enhanced Workflow and Automation Features

  • by Rafaela Baquero
  • January 22, 2019

Leading social ad creative studio and user acquisition platform expands services and SaaS platform for mobile advertisers, reveals over $1…

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How to Improve Mobile App User Acquisition in Q1 2019

  • by Rafaela Baquero
  • December 21, 2018

Facebook has over 2.27 billion global monthly active users according to a recent report by Statista. With so many users,…

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