Having an internal marketing team is critical for businesses to reach and sustain the highest possible net profit. In order…
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In September 2018, Facebook launched Stories Ads to global advertisers. This ad format offers marketers a new way to engage…
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Facebook launched Campaign Budget Optimization (CBO) a year ago to give social marketers the option for machine learning to control…
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Developing and publishing a game has many challenges, and the go-to-market launch plan is typically reserved for the last several…
Read MoreLaunching a new free-to-play app can be difficult if you’re starting completely from scratch. That’s because most resources about how…
Read MoreIn the past year, Facebook and Google App Campaign optimization algorithms have drastically improved, creating a level playing field for…
Read MoreThere are two types of marketers: brand marketers and data-driven marketers. Brand marketers spend their time thinking about visibility and…
Read MoreFacebook and Google App Campaign (formerly Google UAC) social advertisers can save time and money using customizable performance video templates…
Read MoreIf you want to run more video ads on Facebook, but lack video footage, try creating the ads with still…
Read MoreFacebook advertising gets more competitive every year. The social platform now offers a variety of advertising tools (like value bidding)…
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