Initially, to streamline the process for advertisers, Google created Universal App Campaigns (UAC); allowing these advertisers to promote their apps…
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Launching a new free-to-play app can be difficult if you’re starting completely from scratch. That’s because most resources about how…
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In the past year, Facebook and Google UAC optimization algorithms have drastically improved, creating a level playing field for social…
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There are two types of marketers: brand marketers and data-driven marketers. Brand marketers spend their time thinking about visibility and…
Read MoreFacebook has over 2.27 billion global monthly active users according to a recent report by Statista. With so many users,…
Read MoreAs seen on Venture Beat. Consumer Acquisition said it believes Facebook and Google third-party adtech is dead. Or perhaps the way to say it…
Read MoreThis article was covered on Chief Marketer. Want to blow some advertising budget? Facebook is a good place to do…
Read MoreThis article was also covered in Marketing Interactive. Nothing lasts forever. Especially in advertising. Creative fatigue – when an ad’s performance…
Read MoreAs seen on Clickz. Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and…
Read MoreAs seen on MarTech Advisor. Late Q4 is unlike any other advertising environment of the year. Ad costs typically spike…
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