When we start working with a new client, we begin by evaluating the ads of their top competitors. Why? Because…
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Having trouble scaling your Facebook advertising account? Facebook has some recommendations for you. They’ve outlined them in a new advertising…
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Top-performing video ads are able to capture the attention of their target audience within seconds. But, it’s difficult to develop…
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Why Ad Creative is critical… “Don’t like the weather? Don’t worry — it’ll change soon.” It’s an old joke about…
Read MoreUser Acquisition is dead, so what’s next for UA managers and social advertisers? Forget everything you thought you knew about…
Read MoreFinding a winning video ad can be difficult. Often, advertisers have to test many different variables. For every one of…
Read MoreHaving an internal marketing team is critical for businesses to reach and sustain the highest possible net profit. In order…
Read MoreIn September 2018, Facebook launched Stories Ads to global advertisers. This ad format offers marketers a new way to engage…
Read MoreFacebook launched Campaign Budget Optimization (CBO) a year ago to give social marketers the option for machine learning to control…
Read MoreScaling Social Advertising: A Guide for Game Publishers… Developing and publishing a game has many challenges, and the go-to-market launch…
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