Trending Posts

 

How Internal and External Marketing Teams Can Work Together

How Internal and External Marketing Teams Can Work Together

  • by Brian Bowman
  • April 16, 2019

Having an internal marketing team is critical for businesses to reach and sustain the highest possible net profit. In order…

Read More
5 Tips for Creating Facebook Stories Ads

5 Tips for Creating Facebook Stories Ads

  • by Brian Bowman
  • April 9, 2019

In September 2018, Facebook launched Stories Ads to global advertisers. This ad format offers marketers a new way to engage…

Read More
What Marketers Need to Know About Facebook’s Campaign Budget Optimization

What Marketers Need to Know About Facebook’s Campaign Budget Optimization

  • by Brian Bowman
  • April 2, 2019

Facebook launched Campaign Budget Optimization (CBO) a year ago to give social marketers the option for machine learning to control…

Read More
Scaling Social Advertising: A Guide for Game Publishers

Scaling Social Advertising: A Guide for Game Publishers

  • by Brian Bowman
  • March 26, 2019

Developing and publishing a game has many challenges, and the go-to-market launch plan is typically reserved for the last several…

Read More

How to Launch a Mobile App Campaign with Facebook Ads & Google App Campaigns

  • by Brian Bowman
  • March 5, 2019

Launching a new free-to-play app can be difficult if you’re starting completely from scratch. That’s because most resources about how…

Read More

Facebook & Google App Campaign AdTech Changes: What Does This Mean for Advertising in 2019?

  • by Brian Bowman
  • February 26, 2019

In the past year, Facebook and Google App Campaign optimization algorithms have drastically improved, creating a level playing field for…

Read More

How to Produce Data-Driven Ads and Adhere to Brand Guidelines

  • by Brian Bowman
  • February 15, 2019

There are two types of marketers: brand marketers and data-driven marketers. Brand marketers spend their time thinking about visibility and…

Read More

Consumer Acquisition Launches Performance Templates and Automated Video Production for Social Advertising

  • by Susan Faraguna
  • February 12, 2019

Facebook and Google App Campaign (formerly Google UAC) social advertisers can save time and money using customizable performance video templates…

Read More

A Guide to Creating Facebook Video Ads Using Still Images

  • by Brian Bowman
  • February 8, 2019

If you want to run more video ads on Facebook, but lack video footage, try creating the ads with still…

Read More

How to Create 100x Ads with Quantitative Creative Testing

  • by Brian Bowman
  • February 1, 2019

Facebook advertising gets more competitive every year. The social platform now offers a variety of advertising tools (like value bidding)…

Read More