Recent advancements in Machine Learning and UA bots are disrupting the future of user acquisition in platforms like Facebook & Google. As a result, creative will be the unique differentiator for performance. For example, Facebook can now determine the method consumers are using their platform and target ads accordingly. Hence, a creative studio will deliver […]
In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you must continue achieving profitable user acquisition in order to survive. However, mobile advertising is a constantly changing landscape. And, what is working for you today may not be working for […]
Many advertisers have a “set it and forget it” approach to running user acquisition (UA) campaigns. Thus, using the same creative for endless months, with only minor adjustments to bidding and deprecating segments with the lowest click-thru rate (CTR). A formula for slowly killing click-thru rates, eventually this approach will result in an ever-declining return […]
Originally seen on AdWeek. Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements in the technology have enabled marketers to start measuring real net profits from ads. As a result, allowing small advertisers to effectively compete with large advertisers on a more even playing field. Thanks to machine […]
Filmmaker and Animation Supervisor from Disney Feature Animation, DisneyToons, and Warner Bros., brings entertainment industry expertise to in-house design studio providing creative services to Facebook and Google UAC Advertisers SAN FRANCISCO, Calif. – April 25, 2018 – ConsumerAcquisition.com today announced that filmmaker and animator Mike Merell has joined the company as Creative Director. Merell brings […]
As seen on Moby Affiliates Very quickly, Instagram Ads have become a high priority for marketers. As Instagram has continued to mature as a platform, a variety of new ad formats have been introduced over the past year – Story, Carousel, Slideshow, Video, and Single Image – and with strong effectiveness among audiences. Instagram has […]
Consumer Acquisition’s social creative production platform for advertisers achieves major milestone, celebrates success by offering advertisers FREE services! SAN FRANCISCO, Calif. – March 21, 2018 – ConsumerAcquisition.com, a Facebook and Instagram Marketing Partner offering an end-to-end solution for social advertising user acquisition, announced that its Creative Studio platform has delivered 300,000 video and image creatives […]
This article was originally published on Forbes. User acquisition within the mobile landscape is highly competitive, and media-buying agencies are always under pressure to perform for their clients. However, agencies can become complacent, which leads to underperformance on campaigns — click-through rates dropping and user acquisition costs rising. A stagnating media-buying initiative is ultimately costing […]
Creative Studio Carries Shutterstock’s Library of over 180 Million Images and Videos, Providing Advertisers with Fresh Content and Editing Solutions to Scale Ad Creative SAN FRANCISCO, Calif. – February 2018 – ConsumerAcquisition.com, a Facebook Marketing Partner offering the world’s first end-to-end user acquisition platform, today announced that Shutterstock’s library of over 180 million images and […]
As seen on Mobile Marketing Watch. See the original post here. Facebook Video Ad Trends Facebook video ad trends, or digital and mobile video advertising, have been on the rise among marketers for quite some time, with eMarketer reporting a 67% growth in spending since 2015. Due to a marked improvement in viewability rates, consumers are now beginning […]
