• by Brian Bowman
• November 13, 2019

The holiday shopping season is upon us. For advertisers, Q4 and particularly the week surrounding Black Friday is unlike any…

• by Brian Bowman
• October 21, 2019

A new year — a new decade — is just two months away. As you think ahead to your staffing…

• by Brian Bowman
• October 7, 2019

It’s a mobile world. With more apps and app discovery channels than ever before, the opportunities for advertisers are simply…

• by Brian Bowman
• September 27, 2019

The machines have arrived…and now it’s time for advertising managers to step back from many of the tasks that used…

• by Brian Bowman
• September 11, 2019

Recently, we spoke with AdExchanger’s Allison Schiff about our perspective on the impact of Facebook’s and Google’s improving algorithms for…

• by Brian Bowman
• August 22, 2019

Google’s App Campaigns launched five important new features that will change the way user acquisition managers do their jobs. Here’s…