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A Guide to Google UAC Best Practices

A Guide to Google UAC Best Practices

  • by Brian Bowman
  • March 12, 2019

Initially, to streamline the process for advertisers, Google created Universal App Campaigns (UAC); allowing these advertisers to promote their apps…

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How to Launch a Mobile App Campaign with Facebook Ads & Google UAC

How to Launch a Mobile App Campaign with Facebook Ads & Google UAC

  • by Brian Bowman
  • March 5, 2019

Launching a new free-to-play app can be difficult if you’re starting completely from scratch. That’s because most resources about how…

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Facebook & Google UAC AdTech Changes: What Does This Mean for Advertising in 2019?

Facebook & Google UAC AdTech Changes: What Does This Mean for Advertising in 2019?

  • by Brian Bowman
  • February 26, 2019

In the past year, Facebook and Google UAC optimization algorithms have drastically improved, creating a level playing field for social…

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How to Produce Data-Driven Ads and Adhere to Brand Guidelines

How to Produce Data-Driven Ads and Adhere to Brand Guidelines

  • by Brian Bowman
  • February 15, 2019

There are two types of marketers: brand marketers and data-driven marketers. Brand marketers spend their time thinking about visibility and…

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How to Improve Mobile App User Acquisition in Q1 2019

  • by Rafaela Baquero
  • December 21, 2018

Facebook has over 2.27 billion global monthly active users according to a recent report by Statista. With so many users,…

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Facebook and Google Third Party AdTech is Dead

  • by Rafaela Baquero
  • December 5, 2018

As seen on Venture Beat. Consumer Acquisition said it believes Facebook and Google third-party adtech is dead. Or perhaps the way to say it…

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Facebook App Advertising: 8 Tips for Great Campaigns

  • by Pam Neeley
  • December 2, 2018

This article was covered on Chief Marketer. Want to blow some advertising budget? Facebook is a good place to do…

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Creative Fatigue: What Is It And How Much Creative You Need To Stay Ahead of It

  • by Rafaela Baquero
  • November 28, 2018

This article was also covered in Marketing Interactive. Nothing lasts forever. Especially in advertising.  Creative fatigue – when an ad’s performance…

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Strategies for How to Test your Facebook Ad Campaigns

  • by Rafaela Baquero
  • November 28, 2018

As seen on Clickz. Facebook has two features to help determine which creative is best: Dynamic Creative Optimization (DCO), and…

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Facebook Holiday Advertising: How To Win When Ad Costs Rise 25%

  • by Rafaela Baquero
  • November 20, 2018

As seen on MarTech Advisor. Late Q4 is unlike any other advertising environment of the year. Ad costs typically spike…

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