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Audience Builder Express: Building Facebook Audiences in a Flash

Audience Builder Express: Building Facebook Audiences in a Flash

  • by Brian Bowman
  • May 14, 2019

In mobile app marketing, complacency kills. Every ad you produce, no matter how good your creative is, will flame out…

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Google launches App ad creative partner program featuring ConsumerAcquisition.com

Google launches App ad creative partner program featuring ConsumerAcquisition.com

  • by
  • May 8, 2019

SAN FRANCISCO, Calif. — May 8, 2019 — Today during Google I/O’s keynote address, ConsumerAcquisition.com was announced as one of…

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Why User Acquisition is Dead and Facebook & Google Creative are King!

Why User Acquisition is Dead and Facebook & Google Creative are King!

  • by Brian Bowman
  • April 30, 2019

User Acquisition is dead, so what’s next for UA managers and social advertisers? Forget everything you thought you knew about…

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How to Edit Thousands of Videos with Our Bulk Video Editing Tool

How to Edit Thousands of Videos with Our Bulk Video Editing Tool

  • by Brian Bowman
  • April 24, 2019

Finding a winning video ad can be difficult. Often, advertisers have to test many different variables. For every one of…

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What Marketers Need to Know About Facebook’s Campaign Budget Optimization

  • by Brian Bowman
  • April 2, 2019

Facebook launched Campaign Budget Optimization (CBO) a year ago to give social marketers the option for machine learning to control…

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Scaling Social Advertising: A Guide for Game Publishers

  • by Brian Bowman
  • March 26, 2019

Developing and publishing a game has many challenges, and the go-to-market launch plan is typically reserved for the last several…

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Replace Thousands of Videos with the New AdBuilder Express

  • by Brian Bowman
  • March 21, 2019

The AdBuilder tool helps Facebook advertisers create campaigns with a drag and drop system, while also empowering them to edit…

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How to Conquer Mobile App Marketing on a Budget

  • by Susan Faraguna
  • March 19, 2019

For too long, smaller developers have been left out in the cold—a huge loss for the industry and for consumers….

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How Can You Work with Consumer Acquisition

  • by Brian Bowman
  • March 14, 2019

We aren’t here to replace internal marketing teams—we’re here to support them. Instead, we’re here to augment your work. We…

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A Guide to Google App Campaign Best Practices

  • by Brian Bowman
  • March 12, 2019

Initially, to streamline the process for advertisers, Google created Google App Campaigns; allowing these advertisers to promote their apps across…

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