Trending Posts

 

2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs Rise

2019 Black Friday & Q4 Facebook Ad Playbook: How to Stay Efficient When Costs Rise

  • by Brian Bowman
  • November 13, 2019

The holiday shopping season is upon us. For advertisers, Q4 and particularly the week surrounding Black Friday is unlike any…

Read More
Growth Teams in 2020: How the Shrinking UA Department will Impact Your Strategy

Growth Teams in 2020: How the Shrinking UA Department will Impact Your Strategy

  • by Brian Bowman
  • October 21, 2019

A new year — a new decade — is just two months away. As you think ahead to your staffing…

Read More
7 Best Practices for Google Video App Ads That Helped Us Boost ROAS By 70% *

7 Best Practices for Google Video App Ads That Helped Us Boost ROAS By 70% *

  • by Brian Bowman
  • October 7, 2019

It’s a mobile world. With more apps and app discovery channels than ever before, the opportunities for advertisers are simply…

Read More
Don’t Fear the Machines: Why Letting Google and Facebook’s Algorithms Manage Your User Acquisition Advertising Is a Good Idea

Don’t Fear the Machines: Why Letting Google and Facebook’s Algorithms Manage Your User Acquisition Advertising Is a Good Idea

  • by Brian Bowman
  • September 27, 2019

The machines have arrived…and now it’s time for advertising managers to step back from many of the tasks that used…

Read More
What’s Next for UA Managers? A Creative-First Focus.

What’s Next for UA Managers? A Creative-First Focus.

  • by Brian Bowman
  • September 11, 2019

Recently, we spoke with AdExchanger’s Allison Schiff about our perspective on the impact of Facebook’s and Google’s improving algorithms for…

Read More
5 New Features from Google, Updates to AdRules, and Our New Google Premier Partner Status

5 New Features from Google, Updates to AdRules, and Our New Google Premier Partner Status

  • by Brian Bowman
  • August 22, 2019

Google’s App Campaigns launched five important new features that will change the way user acquisition managers do their jobs. Here’s…

Read More

Read our Whitepapers!

For Creative Best Practices for Facebook & Google social advertising. 

You have Successfully Subscribed!