Brian Bowman, Author at Consumer Acquisition by Brainlabs

Facebook Creative Fatigue

Posted on May 4, 2021May 5, 2021 by Brian Bowman

We’ve recently evaluated over $150,000,000 in spend and over 1m creatives and have found that 85-95% of Facebook Ads fail. This means you only have a 5-15% chance a new creative outperforms the best asset in your portfolio. And, if a new asset doesn’t outperform your best asset, you lose money running losing ads. While it’s challenging enough to unlock these ‘unicorn’ ads, you also have to simultaneously deal with Facebook creative fatigue.

At some point, your creative will provide diminishing returns and will need to be replaced to maintain financial performance. So, how long can you run an ad before creative fatigue is evident? We analyzed millions in media spend to craft the following suggestions.

Facebook Creative Fatigue

Why is Creative King?

The changes implemented due to the loss of Apple’s IDFA mean creative is still king! Ad account structure changes mean slight variations of winning creative no longer yield massive performance lifts. It’s therefore hard to justify burning finite account slots for testing on iOS. So, while the risk of new concepts failing is exponentially higher than minor adjustments to top-performing ads, the reward is also greater. The potential for success is between 20-500%!

How can you find these unicorn ads, though? A good rule of thumb is that it takes 20-30 original creative concepts to uncover winners. Some accounts, in fact, take as many as 40-50 new concepts to discover unicorn creative.

We created a customized A/B creative testing process to unlock these top-performing ads. (You can learn all about our unique process here in our whitepaper.) Due to iOS14.5 tracking restrictions, all of our creative testing is now done on Android, then ported over to iOS.

Unicorn Ads

Facebook Creative Fatigue Takeaways

There are several major takeaways we uncovered. First, a unicorn ad can be responsible for 20% of total media spend alone! Moderate winner ads also can account for 10-15% of total media spend. These two creative types therefore can be responsible for 35% of your media spend performance. Again, the question becomes, for how long?

Facebook creative fatigue for unicorn and moderate winning ads sets in between 10-14 weeks. At this point, they will no longer provide meaningful volume. We do not recommend pausing and unpausing these ads. Instead, if you want to rest and re-launch winners, pause the content for 8 weeks. Then, relaunch the ads as fresh ads. This results in stronger performance from your recently relaunched content.

What Losing/Testing Ads Look Like

Losing Ads Creative Fatigue

When we test ads, we frequently see “the hockey stick” performance﹘also known as logarithmic decay﹘among losing concepts. This is when creative starts off strongly, but by Week 2 spend drops to <50% of Week 1. The precipitous drop in spend is a result of humans killing weak ads.

Moderate Winners Creative Testing

Moderate Winners Creative Fatigue

Unfortunately, creative testing of moderate winners showed these ads were unable to achieve ROAS scale. These ads quickly die Weeks 4-6.

To successfully exit creative testing, moderate winning ads must exhibit solid KPIs. These include IPM, CTR and initial ROAS. These KPIs are indicative of an ad’s capability to engage in scaled spending. However, the performance of moderate winners frequently erodes as spending is increased. Therefore, it’s critical to keep the total percentage spend to 10-15%.

Unicorn Ads Testing Creative Fatigue

While we see a correlation between moderate and unicorn ads early in the process, that’s where the similarities end. Both types of creative exit testing with good KPIs. But, moderate winners will start to scale in Weeks 2-3 as the creative is launched for new audiences. Their total percentage of the portfolio spend, though, is less. By Week 6, moderate ads performance drops below Week 1 performance. From there, they fall off a cliff.

Unicorn Winners

Accounts with <$500k in monthly spend take 2-3 weeks for unicorn ads to reach maximum scale. One major factor is an abundance of caution from the UA manager. In order to get the most performance out of an ad, the UA manager will hold back opening the creative to too many audiences. Once the ad proves it has legs, however, they expand the creative’s audience delivery.

Unicorn Ads Creative Fatigue

Unicorn ads can be between 5-10% of the total account spend. However, around Week 10, spend drops below the Week 1 level. Facebook Creative fatigue has set in, and the ad is no longer providing meaningful traffic. The ad’s scale opportunity is past, so you need to replace it.

Similarly, accounts with >500k in monthly spend don’t reach their peak spend until Weeks 4-6. Again, this is because of the UA manager’s cautious approach, so the creative can last as long as possible. Even with this approach, high-spending accounts still experience creative fatigue at Week 10. As you can see, the spend drops significantly between Weeks 10-12.

Greater Than 500k Monthly Spend Creative Fatigue

Best of the Best

Some very large accounts can spend $1m+ on a single ad. In fact, the “best of the best” creatives can account for more than 20% of the total account spend. Creative fatigue sets in slower than average, and these ads can last 14 weeks.

Best of the Best Creative Fatigue

Reactivating Old Winners

Finally, common industry practice is to give winning creative “a rest”. UA managers will pause these ads for as little as a few weeks or as long as a few months. Our data suggest that old winners are only able to achieve 50-60% of their original spend velocity. Again, our recommendation is to rest a unicorn ad for 8 weeks before relaunching it. Rather than pausing and unpausing ads, we suggest you launch fresh ads.

Old Winners Creative Fatigue

How We Can Help with Facebook Creative Fatigue

Our Creative Studio provides breakthrough creative ideas for the $150+ million in monthly spend. Consumer Acquisition boasts an elite Hollywood storytelling creative team with vast animation and social advertising experience. Our creative strategy and competitive analysis unlock original concepts that make Facebook, Google, Tiktok, and Snap advertising profitable. So, please reach out to Sales@ConsumerAcquisition.com if you would like to get creative driven by performance and combat creative fatigue and combat creative fatigue.

The Benefits of Working from Home

Posted on April 28, 2021May 4, 2021 by Brian Bowman

As positive rates of Covid cases continue to drop around the U.S., companies are planning to have workers return to the office﹘at least part-time. According to the Washington Post, companies like Citigroup, Ford, and Target are switching to workweeks that involve a few days in the office and other days telecommuting. In fact, Salesforce went so far as to proclaim the “9-to-5-workday is dead.” Now, because of the benefits of working from home, they will offer three work options: flex (1-3 days in the office, the rest remote), fully remote, and office-based.

The Benefits of Working From Home

Newsweek claims that while 83% of CEOs want to return to the office, only 10% of workers want to go back full-time. This can be attributed to health concerns, as 49% of employees say they’re fearful about exposure and infection in the workplace. And, there will be a seismic shift in what office life looks like post-Covid.

Those who are excited to return to the workplace for socialization and comradery with their co-workers may need to lower their expectations. There will be stringent policies in accordance with the CDC’s recommendations and OSHA’s guidelines about social distancing, wearing masks, room occupancies, common room closures, free lunches, and more. For example, Facebook’s Silicon Valley office will return to only 10% maximum capacity in May. When this happens, workers will be required to wear face masks, social distance, and in some cases, get weekly Covid tests.

So, the debate about the efficacy of remote work has reached a fever pitch. Now, there’s more data on the subject than ever because the pandemic caused widespread telecommuting adoption. According to Gallup, 51 percent of the American workforce was working from home in April 2020, during the pandemic’s peak. This may be a precursor of what the future of work looks like. Facebook’s CEO Mark Zuckerberg predicts by the end of this decade, he expects 50% of his staff to be entirely remote. Twitter is allowing its employees to work from home indefinitely, even once Covid restrictions are lifted.

The Case for Remote Work

With Covid’s worst days seemingly behind us, what should companies do to get the most productivity out of their employees? Also, what do workers want that will make them feel safe while performing at a high level?

The fact is, remote work has always been an ideal solution for improved employee satisfaction, productivity, and other benefits, even before the pandemic. Unfortunately, these perks were often ignored because telecommuting went against the status quo and engrained company policies. Working from home has tremendous advantages. Here are the main benefits of working from home.

Increased Productivity

RescueTime found telecommuting employees actually were 4% more productive per day! Apparently, working from home﹘even without someone constantly looking over your shoulder and the increased temptations to find distractions﹘decreased the time people spent on email and communication while simultaneously increasing the amount of actual work they perform in a day. In fact, in one full work year (261 business days), remote workers spent 58 more hours on core work and 256 fewer hours on communication. And, the Wall Street Journal claims that a survey of 10,000 working Americans argues remote work is just as productive or more so than office-based work. Some participants even suggested that working from home increased productivity by 30%!

Shocked? Don’t be. According to The Muse, middle managers waste 35% of their time on unproductive meetings, while upper management devotes as much as 50% of their day to these time-wasters. No wonder everyone’s so stressed!

Improved Work-Life Balance

When you’re stuck in traffic or public transportation before or after work, do you ever wonder how much time you spend commuting? Well, wonder no longer. Data from the U.S. Census Bureau reveals workers in 2019 spent on average 27.6 minutes one way getting to work. Sadly, this all-time high equals 55 minutes per day and 14,407 minutes per year (or 240 hours). An employee spends 10 days of their life solely traveling to work! Obviously, the metrics are worse if you live in a high-density driving city like Los Angeles, San Francisco, Dallas, and others. Yikes!

Now, imagine how long your commute from your bedroom to your home office/living room will take. Your commute time just dropped dramatically, and you no longer are afraid of being late to work. You also don’t have to take half-days because of doctor appointments. And, if you’re a parent, the benefits of working from home are life-changing. Forbes claims parents are 7% more likely to have an improved work-life balance by working from home. And, this percentage exponentially increases when you focus solely on mothers. In fact, moms reported a whopping 30% increase in job satisfaction because of telecommuting.

More Cost-Effective

As Donna Summer says, you “work hard for the money.” So, why not get the most bang for your buck? Well, remote work affords this. (See what I did there?) Glassdoor examined the cost of commuting. For starters, the average gallon of gasoline is $4 and the yearly cost of car insurance is $1,000. Or, if you can use public transportation, this is at least a $135 per month expense. The result? Glassdoor claims the average employee spends $1,483 per year getting to and from work. In other words, based on the national average salary of $51,168, 2.9% of your salary is devoted to getting to work. Even further, Flexjobs claims 38% percent of remote workers say they’re saving at least $5,000 total per year, with 20% arguing their savings are as high as $10,000!

Also, let’s not forget another important factor﹘location, location, location. If you’re not tied down to going to a physical office, you’re not anchored to any place. So, you can move somewhere with a lower cost of living than say, New York or San Francisco. Upwork researchers discovered 52% of employees migrating out of expensive cities plan on buying a house 10% or cheaper than their current residence. This adds up to more money in your bank account.

Increased Freedom

Finally, one of the biggest benefits of working from home is the freedom you gain. On a sunny day, you can take your laptop and work outside. Or, you can do small chores around your house in your downtime. If you’re adventurous, you can set up shop in a different city every few weeks. In fact, Tech Monitor reveals 11 million remote employees in 2020 worked while traveling﹘even during the pandemic.

And, Flexjobs reveals that 38% of people who can work remotely full-time would consider moving to a better or different climate. And, 58% of respondents cite a better quality of life as a reason to work from anywhere﹘literally. Your office is your oyster.

Employer Perks

For companies, remote work isn’t a one-way street of perks. This symbiotic relationship benefits organizations too. OWL Labs found a 62% increase in employee company loyalty for remote workers. Additionally, Flexjobs reports 58% of workers said they will look for a new job if they cannot continue remote work. Your company is playing a dangerous game by forcing the return to the status quo of office-based work.

Also, telecommuting jobs open company talent pools significantly and increase diversity﹘by gender, gender identity, ethnicity, and age range. For example, Yello argues Gen Z wants more “work-life integration.” They crave companies who offer them work flexibility, including remote work possibilities. Remember, this isn’t an insignificant pool. Gen Z makes up 24% of the workforce. So, to recap, you’ll get productive, loyal, and happy employees. And, you can recruit top talent from one-fourth of the job pool. Why wouldn’t your business sign up for that?

Final Thoughts About The Benefits of Working From Home

The benefits of working from home can have a profound impact on both an employee and employer’s life. In fact, Consumer Acquisition has always been remote since our founding in 2013, and we’ve thrived in this model. Consumer Acquisition is a technology-enabled marketing services company. We’ve managed more than $3b in creative and social ad spend for the world’s largest mobile games, apps, and performance advertisers. Recently, we’ve been honored with The Startup Weekly’s 2021 Marketing & Advertising Companies to Watch Award. So, if you’re interested in a meaningful career with the benefits of working from home, visit our jobs page.

Hey Apple, You Suck!

Posted on April 22, 2021August 31, 2021 by Brian Bowman

Apple is trying to deliver the knockout punch to the mobile app marketing industry. Unfortunately, it seems to have connected. First, the loss of the Identifier for Advertisers (IDFA) and Apple’s App Tracking Transparency (ATT) privacy policy is official. This happens on Monday, April 26, 2021. Now, a lot of us mobile advertisers feel like we’re fighting a losing battle against Apple. Currently, Spotify, Epic Games, and others are calling for anti-trust measures against Apple.

Hey Apple, You Suck!

Apple claims to be seeking “fairness” by enacting ATT. But, they prohibit downloading apps unless you download the app directly through the App Store. Also, they get a cool 30% commission charge from downloads. Interestingly, the commission tax isn’t fairly applied. For instance, sales of other goods and services like Uber, Instacart, or Grubhub are not impacted.

Also, Apple is adding a “suggested app ads” feature to App Store. This feature debuts at the end of the month, and suggested apps are displayed prominently on the main page of the App Store. Again, the irony is these suggested apps are based on a user’s Apple ID, so age, interests, previous downloads, and more are factored in. So, how is this seeking “fairness” and focusing on user privacy concerns?

To further highlight Apple’s lack of fairness, they require the use of their proprietary in-app payment system. Yup, Apple forces users to use ApplePay instead of less-expensive payment methods like PayPal. And, this is under the guise of security and privacy protection for consumers. However, Apple still has major issues with App Store Scams and fake apps.

But, Spotify points out how Apple’s desire for “tracking fairness” doesn’t always apply. For example, if a user would like to select a default audio platform that isn’t Apple Music, they can’t. So, Apple Music is your forced default, regardless of your preference. Is Apple acting as a consumer advocate or in their own best interest?

Image Credit: 9to5Mac

ATT Ramifications

I believe iOS14.5 and ATT are Apple’s attempts to wrench back merchandising control from Facebook and Google. Personally, iOS 14.5 is a blatant and overly aggressive tracking change. It’s artificially cloaked as “consumer privacy” to allow Apple to try to claim the moral high ground.

The ramifications of ATT are not exaggerated. Sadly, it’s a tectonic shift that will roll back advertising efficiency 15 years. Unfortunately, Apple was the only party involved in ATT development. This is diametrically opposite of Google’s privacy sandbox, which is being done with open industry participation.

Can Apple really claim the moral high ground? Truthfully, what Apple is doing is defining what they deem as acceptable privacy and tracking. True consumer choice allows users to choose to be tracked or not. So, “who watches the Watchmen?”

Apple users cannot opt-out of being tracked by Apple and app developers. Instead, Apple is drawing an arbitrary line around sharing of tracking information. Yet, they call that “a human right”. So much for privacy! Today, iOS users don’t have a choice to protect their privacy. They cannot use other App Store marketplaces to buy or download apps. They’re forced to use Apple’s AppStore, and can’t pay for purchases through a neutral third party. So, Apple tracks your downloads, purchases, and your music. But, heaven forbid a third-party app does that!

The True Motive of ATT

Unfortunately, this isn’t some conspiracy theory on the fringes of the Internet. Sadly, ATT is﹘in my opinion﹘part of a broader movement to prolong users’ dependency on Apple. Users must use AppStore to find and download any and all apps to their iOS device. And, the AppStore doesn’t have good merchandising or recommendations that are beneficial to the user. In fact, it’s an annoying and unnecessary step between advertising and installing. But, it’s Apple’s attempt to regain control of content distribution on iOS.

Truly, ATT inflicts maximum damage on performance mobile app advertising and the open web. It’s a blatant power grab to consolidate market power. And, it continues to allow Apple to operate its own AppStore closed ecosystem. They still define the rules for privacy. Apple can track and report as they see fit. Yet, they still claim to be a consumer advocate.

Apple is Targeting Third-Parties

ATT is intentionally attacking the third-party ecosystem. Moving forward, this ecosystem will be challenged to personalize and customize advertising. So, you can no longer enhance and enrich a user’s experience through targeted ads. Today, advertisers are very efficient at matching users to interesting apps. In fact, ads are a huge factor in content discovery. But, if app developers can no longer survive on advertising, where do they turn? Oh, right﹘Apple. Yes, Apple has developed a way to force app developers to need them even more.

Monday’s iOS 14 rollout shakes the mobile advertising ecosystem to its core. The small-to-mid-size developers and companies that service those firms will be the most impacted. Unfortunately, the loss of personalization will put the mobile advertising industry back 15 years. The number of ads consumers see will not decrease. However, the number of spam ads (non-personalized) will quickly become overwhelming. Companies in industries with branding dollars like CPG, insurance, pharmaceuticals, and automotive will use their large coffers to inundate mobile app consumers. Will ATT result in a better advertising experience for users? No. But, it will drive lots and lots of ads no one cares to see.

Automation and Account Simplification Will Drive Layoffs

Unfortunately, another consequence of Apple’s ATT will be layoffs. It is basic common sense. If you can’t run advertising as efficiently as you could last month, you are going to pull back the budget. And, if the inability to identify people most interested in an experience, media buying will require fewer people.

And, SKAdNetwork’s very limited tracking capabilities will drive massive consolidation of social advertising accounts. In fact, the gaming and performance industries will see significant account consolidation. Currently, advertisers and agencies have competed and benchmarked each other using unlimited ad accounts. Not anymore. As a result, most mid-to-large advertisers will streamline media buying. They’ll take their only iOS14 accounts in-house and consolidate. Consolidation is all around us Applovin buys Adjust, EA buys Glu Mobile, etc.

What You Can Do

Still, with the loss of IDFA, account simplification, and media buying automation, creative is again king. So, no matter what happens, you still need to prioritize content. Yes, there will be a fundamental shift in creative testing away from the simplicity and purity of A/B testing. Now, you’ll simply upload your assets into asset feeds for “blob optimization.”

Soon, you’ll see a shift from variation and simple creative enhancements to all-new creative concepts. This will cause a massive increase in the need for better, faster, cheaper creative services. Fortunately, Consumer Acquisition can provide this for you with our new CA+ creative services agency.

Here are some creative best practices you can use for your mobile game advertising:

For more information, check out these articles.

Consumer Acquisition Articles

Adapt And Thrive In A Post IDFA World
IDFA Loss Will Kill A/B Creative Testing
The IDFA Armageddon Series: IDFA Armageddon Part I; IDFA Armageddon Part II; IDFA Armageddon Part III

Facebook Articles

Google Articles

Apps-focused
- Please see recommended actions listed on Slide 11 of 2021 iOS14 Changes (attached) to ensure you’re prepared
- Consolidate to 8 or fewer app install campaigns for each of your iOS apps to maintain optimal performance.
- Implement SKAdnetwork by upgrading to the latest version of Google Analytics for Firebase
- Migrate App campaigns off tROAS to tCPA
Web-focused
- Ensure you have implemented the first-party tag, like gTag.js or Google Tag Manager, across your website
- Check to ensure that your website allows arbitrary URL parameters
- Enable Audience Expansion or targeting expansion on Remarketing and Customer Match campaigns and/or include Similar Audiences to recuperate any lost reach
For additional information on iOS 14, check out the following resources:
- Web-focused Help Center article
- Apps-focused Help Center article
- Modeling-focused Help Center article
- Ads on-air educational series
- Google: Helping app developers prepare for Apple’s iOS 14 ATT policy updates
Webkit.org, Restrictions Of Apple’s SKAN
MobileDevMemo Roundup
Appsflyer
Singular
Social Media Examiner
Web checklist

Simulation Games Storm8 Studios’ Home Design Makeover Creative Strategy

Posted on April 21, 2021September 14, 2021 by Brian Bowman

Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down simulation games app ads from Storm8 Studios’ Home Design Makeover with competitive trends & creative recommendations, so you can learn from their creative best practices.

Simulation Games

Home Design Makeover Competitive Analysis

Competitors: Design Home, Redecor, Property Brothers, House Flip, Home Maker, My Home: Design Dreams, HomeCraft, House Designer, Home Design: Caribbean Life, Word Villas, House Flip, Zillow, RedFin, Realtor.com, Homescapes, Gardenscapes, SimCity BuildIt, Design This Home, Decor Dream: Home Design Game and Match-3, My Home Design Story: Episode Choices, Lily’s Garden, Room Flip, Design Master

Top Trending Ads & Platform Distribution

Simulation Games Creative Trends

Home Design Makeover: What’s Working

Renovation Picker
- The familiar format mimics player experience and showcases a range of design options to choose from when completing the task.
Game Trailers
- Showcases game graphics and overall app experience.
Before & After
- Demonstrates overall app experience while engaging potential players.
Design Challenge
- A simple way to inject narrative (helping renovating couple), while showcasing the game.

Simulation Games Iteration Ideas

Renovation Picker
- Try new headers and alternate settings
- Try more obvious fail options
Game Trailers
- Show additional aspects of the game
- Try more situations with a renovating couple
Before & After
- Try more dramatic situations & FAILS
Design Challenge
- Try new characters besides the renovating couple (a wider and more diverse range of characters)
- Try more timed and budget challenges

Simulation Games Creative Trends

Concept: Design Challenge

Create videos that offer new takes on design challenges:

Experiment with different budget constraints: $50 to $50K
Locate design challenges in exciting travel locations: Swiss Chalets, Beach villas in the South of France, or themed rooms
Try more near-miss wins and fails (girder or decoration falls after completion – surprise endings)

Competitors Utilizing Trend:

Design My Room, Home Design: Caribbean Life, Property Brothers, Home Maker, Design Home, Redecor, Homecraft, many others

Player Motivations:

Targets players interested in relaxation, completion & creativity, as well as desire to travel in the current global situation

Concept: Design Challenge/Client

Create videos featuring more client challenges:

Opportunity to humanize the game
Can feature a range of clients that are demanding, eccentric, or indecisive
Adds to game narrative
Can feature female-centered scenarios

Competitors Utilizing Trend:

Home Design: Caribbean Life, Redecor, My Home Design Story: Episode Choices, Design Home

Player Motivations:

Targets players interested in relaxation, completion & creativity, while adding narrative element to app

Concept: Renovation Challenge

Create gameplay concepts that utilize voice over or talk/thought bubbles to mimic player experience:

Adds humor to gameplay
A different way to utilize gameplay
Can impart player tips and tricks

Competitors Utilizing Trend:

Flip & Dive 3D, Drive & Park, many others

Player Motivations:

Targets players interested in humor and achievement

Concept: Game Trailer

Create videos explaining the app in more detail, to differentiate from other design apps and drive home benefits of playing:

Overview of different aspects to attract more players and remove hurdles to trying/downloading:
- Daily challenges
- Leveling up to access more homes/unlocking rooms
- Interior design with real, high-end brands
- Connecting to a creative community
- Improvement of design skills

Competitors Utilizing trend:

Decor Dream: Home Design Game and Match-3, My Home: Design Dreams, My Home Design Story: Episode Choices

Player Motivations:

Targets players interested in design as well as social connection, learning, and competition

Concept: Noob vs. Pro

Create side by side videos that demonstrate achievement within the game:

Highlights levels and learning element of the game
Humorous aspect (Me vs. My BFF, etc.)

Competitors Utilizing trend:

Decor Dream: Home Design Game and Match-3

Player Motivations:

Targets players interested in competition and completion

Concept: Relaxation

Create videos that highlight the relaxation aspect of the game:

Redesign cluttered/hoarded spaces to become peaceful, meditative spaces
Redesigning rooms with an emphasis on feng shui
Decorate rooms for a specific relaxation benefit: nursery, workout room, meditation room, home office
Create testimonial/review videos focused on relaxing elements of the app

Competitors Utilizing Trend:

Design Home, Redecor

Player Motivations:

Targets players interested in relaxation

Concept: Female Story

Create videos that utilize female stories to drive the reason for renovating and/or designing:

Adds a narrative element to the game
Targets female players
Attracts players from other game genres

Competitors Utilizing Trend:

My Home: Design Dreams, Lily’s Garden, Word Villas, Homescapes, Gardenscapes

Player Motivations:

Targets players interested in narrative as well as design & completion

Non-Competitor Concept: Testimonial

Create concepts integrating real reviews of the game:

Attracts players while legitimizing the game
Could be a combination of gameplay and copy or gameplay and video

Non-Competitors Utilizing trend:

Match to Win, Solitaire Epic Adventure, Bingo Clash, Lucky Day, Episode, many others

Player Motivations:

Targets players unfamiliar with the game

Reveal more Simulation Games Storm8 Studio’s Home Design Makeover Secrets!

Download Home Design Makeover Secrets Today!

Check out more of our creative here!

Consumer Acquisition Celebrates Our 8th Anniversary!

Posted on April 14, 2021April 28, 2021 by Brian Bowman

Consumer Acquisition is pleased to celebrate our 8th anniversary! From our humble beginnings in 2013 to being named to Inc.’s 5,000 Fastest-Growing Private Companies in America the past two years in a row, it has been quite the ride so far! Recently, we were named The Startup Weekly’s 2021 Marketing & Advertising Companies to Watch Award.

Consumer Acquisition 8th Anniversary

Our journey has been a rewarding one so far, and we are looking forward to what is next. We would like to thank everyone who has been part of the Consumer Acquisition team. In fact, we would not be here without all of your extraordinary talents, hard work, and contributions. All of which propelled us to the next level.

We are excited to ‘level up’ as we enter our 9th year. In addition, we are experiencing significant growth and have doubled our team in the last twelve months. Now we have team members in 12 countries! We have also launched our new creative division CA+ to expand our creative services and platforms. We offer thumb-stopping creative across live-action, photography, user-generated videos, 2D/3D animation, motion graphics, gameplay capture, and much more.

While we do not want to give out all our secrets just yet, remember that big things are happening for us! If you are interested in performance advertising, creative and user acquisition across Facebook, Google, TikTok, Snap, TV, OTT, and DOOH, come join our team and be part of our exciting future! Make sure you follow us on LinkedIn, IG, Facebook, and Twitter to stay updated on the latest mobile advertising trends for Apple, Facebook, Google, Snap, and TikTok.

The Ad Agency ‘Big Lie’

Posted on April 13, 2021September 17, 2021 by Brian Bowman

The traditional ad agency/production company model is predicated on everyone participating in the ‘Big Lie.’ The ‘Big Lie’ is for how a pro-co charges an agency a 20% mark-up. So, if your total costs is $250K production, the pro-co markup is $50K. Unfortunately, most agencies then markup another 15% – 30%! At even 15%﹘which is $37,500﹘a brand is paying $87,500, or 35%, in fees for a $250K total shoot! Yet, all these parties accept ‘The Big Lie’ as the norm, but it’s anything but.

Now, big brands are wising up to being overcharged costly fees. Brands employ cost consultants who are production experts in every sector of the business. Their job is to unearth what they believe the true costs of a shoot are. These cost-gouging practices have come to light, so brands created their own in-house agencies. This includes world-renowned ones like Airbnb, Chobani Yogurt, Squarespace and Anheuser-Busch. In fact, Forbes claims 78 percent of brands have created their own agency/production company.

But, what if your brand can’t afford to do this? Or, what if your big brand doesn’t have the staff, time or skills to address all the marketing needs across all channels and platforms? How do you combat ‘The Big Lie’ then?

That’s why we created CA+. CA+ gives all brands a viable alternative to the broken agency model, nimbly providing breakthrough creative while delivering transparent costs.

The Typical Ad Agency/Production Company Shoot

Currently, most large commercial shoots yield 2-4 assets upon completion. So, if each shoot on average costs you $250,000 after fees, you can see how quickly the cost of creative assets adds up. But, if you have shoots that filled all the verticals and yielded hundreds of different assets﹘in all shapes and sizes all ready to be a/b tested and recombined﹘your brand can avoid creative fatigue. Suddenly, the inflexibility and expensive nature of commercial shoots is no longer oppressive to your budget, timelines and capabilities.

And, this is where we come in with a better brand / ad agency model.

Why CA+

Our simple idea is to create a scalable new model of production to rise out of the ashes of the old-school, fixed bid, rigid model. This is why CA+ was born. We want to destroy the “firm bid” for good. Unfortunately, firm bids put brands, agencies and production companies in this mess. Budgets are decreasing because of them, and the push toward digital marketing is, in one sense, a direct result of the cancerous firm bid.

The Transparent Pricing Fix!

Transparent pricing differentiates CA+ from all other agency/production company models. This allows a brand to be presented with a cost to create a piece of content, with a fixed 15% mark up. Then, when the shoot is over, clients are given a complete accounting statement with time cards, vendor agreements/invoices, etc. If CA+ goes over budget, we pay the difference. If CA+ saves our clients money, you get a discount on the next project. It’s transparently honest, and this doesn’t exist in a client/vendor relationship. But, we are in it for the long-haul relationships with our clients. Truthfully, we don’t see the value in ‘The Big Lie’ of cost-gouging that brands have experienced for way too long.

How You Get 57% More Money Toward Your Shoot

Let’s circle back to the cost of each shoot. Traditionally, only $162,500 of your budget was going to the actual production costs in the old model. Now, you only pay the 15% fee, which is $37,500. So, instead of the two markup costs that made your total fees reach $87,500, you only pay $37,500. This means 57% more of your budget is devoted to your actual production! Again, if you subscribe to the philosophy creative is king﹘and you should﹘you’re constantly preventing asset fatigue. Imagine what the right media buying team with a proven strategy that leads to a strong ROAS can do with assets that have 57% more production value behind them. Truthfully, your projected yearly profits will sure look a lot better when you forget ‘The Big Lie’.

Mondo Shoots

And, here’s something that should be music to advertisers’ ears everywhere﹘mondo shoots. These shoots allow you to get hundreds of assets rapidly across all mediums. So, if you’re rebranding or building an asset library, you’re not getting the traditional >5 assets the old model yielded. You’re getting hundreds of assets simultaneously. They are:

Photographs, high-quality video, vertical video, landscape, 1×1, etc.
On-location photography of your product or an actor pitching your product across all mediums
Social/influencer assets
Extra assets necessary to A/B test variations and iterations of the original concepts

With CA+, we use multiple smaller sets to quickly move between different creative ideas. And, we have multiple units shooting at the same time. Our mondo shoots give you the freedom to pivot your campaign when the data reveals what’s working.

Creative Driven By Performance

Also, CA+ offers something the traditional agency production model cannot﹘or will not﹘offer. You get:

Data: You can plug into a world-class, proven platform to review content performance. Our platform, AdRules, provides you with competitor trends and ads at the click of a button and comprehensive creative analytics across a variety of platforms.

Results: We deliver high-quality content, and every dollar spent is accounted for.

Speed: We’re known for high-caliber creative, quick video production, and great results. And, we’re providing this for CA+ with live action!

Test Before TV

The ad agency/production company model also features ‘The Small Lie’ involving TV advertising. Unfortunately, TV ads are expensive, and it’s difficult to adjust content midstream. So, your ad buying team uses projected viewership numbers to forecast impressions in hopes your content gets as many eyeballs on it. The ‘Small Lie’ is, there’s no other choice, and you have to run the risk of your expensive creative flopping. But, we don’t subscribe to this philosophy. Instead, we believe in delivering ‘winning’ creative. So, we A/B test your assets on digital platforms like YouTube to collect performance data. Then, we take the most optimized ads and launch them on TV. In other words, we make sure your content is ready for its TV closeup, Mr. DeVille.

Blockbuster Creative for Scalable Advertising

Consumer Acquisition provides blockbuster creative that powers scalable advertising. CA+ offers the following services:

Live Action Video Production
Photography Production
Full Post-Production Services
3D Computer Animation
Gameplay Capture
Branding
AppStore Icon & Video Design and A/B Testing

How We Can Help

So, why CA+? It’s the democratization of video production. And, our elite Hollywood storytelling creative team provides breakthrough creative ideas. Their vast animation and social advertising experience unlocks original creative concepts. These concepts make social, TV/OTT/DOOH/OLV, UGC or influencer campaign advertising profitable. Please reach out to Sales@ConsumerAcquisition.com for creative driven by performance.

Download CA+ Overview Today!

Hypercasual Games Voodoo’s Draw Climber Creative Strategy

Posted on April 8, 2021September 14, 2021 by Brian Bowman

Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down hypercasual games app ads from Voodoo’s Draw Climber with competitive trends & creative recommendations, so you can learn from their creative best practices.

Check Out Our Hypercasual Gaming Reel!

Hypercasual Games

Draw Climber Competitive Analysis

Competitors: Traffic Run, Pick Me Up!, Drive and Park, Clean Road, Stack Ball 3D, Twist Hit!, Traffic Turn, Traffic Racer, Traffic Rush 2, Pixel Toy Car Run 3D, Car Run Racing Fun, Traffic Jam, Road Race 3D, Smashy Road, Tear the Cloth, Bungeet!, Shape Slicer 3D, Jump Race!, Mr. Slice, Rolly Hill, Flip & Dive 3D, Stair Master!, Color Adventure: Draw the Path, Tricky Line: Draw the Part, Ball Slider 3D, Aquapark.io, Jelly Shift: Obstacle Course Game, Rolly Legs, Recharge Please!, Stack Colors!, Epic Race 3D, Slap Kings

Top Trending Ads & Platform Distribution

Hypercasual Games Creative Trends

Draw Climber: What’s Working

Gameplay: Gameplay ads are simple, engaging, and make the game look like a fun challenge. Different backgrounds can be used to augment gameplay and keep the ads from looking too similar.
Headers: Headers challenge players with a variety of achievement, IQ-related, or provocative messaging.

Hypercasual Games Iteration Ideas

Continue gameplay but augment with comedic voice over or talk bubbles
Try influencer or player inset reviews with gameplay
Continue backgrounds but experiment with seasonal or holiday backgrounds
Continue headers but try even more provocative language

Hypercasual Games Creative Trends

Concept: Achievement

Create concepts that focus on achievement and unlocking levels within gameplay:

Higher levels create expectation and offer motivation for players
Headers can be achievement-focused
Overcomes obstacles to downloading and play

Competitors Utilizing Trend:

Stack Ball 3D, Snack.io, many others

Player Motivations:

Targets players interested in achievement

Concept: Timed Challenged

Create concepts that add a timed element to the game:

Add time limits and time-related headers to the climbing task
Finger draws and redraws legs, either winning in time or resulting in a fail

Non-Competitors Utilizing Trend:

Pick Me Up, Traffic Run, many others

Player Motivations:

Targets players interested in achievement

Concept: Comedic Add-On

Create gameplay concepts that utilize voice over or talk/thought bubbles to mimic player experience:

Adds humor to gameplay
A different way to utilize gameplay
Can impart player tips and tricks

Competitors Utilizing Trend:

Flip & Dive 3D, Drive & Park, many others

Player Motivations:

Targets players interested in humor and achievement

Concept: Player Focused

Create concepts that focus on players when they unlock levels, win or fail miserably:

Legitimizes the game
Communicates different game benefits (relaxation, IQ, achievement, etc)

Competitors Utilizing Trend:

Slap Kings

Player Motivations:

Targets players interested in achievement and social connection

Non-Competitor Concept: Testimonial

Create concepts integrating real reviews of the game:

Attracts players while legitimizing the game
Could be a combination of gameplay and copy or gameplay and video

Non-Competitors Utilizing Trend:

Match to Win, Solitaire Epic Adventure, Bingo Clash, Lucky Day

Player Motivations:

Targets players unfamiliar with the game

Non-Competitor Concept: Mental Benefits

Create concepts that leverage mental benefits of playing Draw Climber:

Targets an older demographic (50+)
Test new headers like: “Elevate your IQ,” “Stay on the ball,” and others
Test IQ concepts where fails lower IQ and wins increase it

Competitors Utilizing Trend:

Solitaire, WSOP

Player Motivations:

Targets players interested in self-improvement

Non-Competitor Concept: Picker

Create concepts that add a picker and failure element to the game:

Choose which legs will help you go forward and climb from multiple options
Picking the correct option results in a win or incorrect legs result in a fail

Non-Competitors Utilizing Trend:

Tuscany Villa, Sweet Escapes, many others

Player Motivations:

Targets players interested in achievement and how to play the game

Reveal more Hypercasual Games Voodoo’s Draw Climber Secrets!

Download Draw Climber Secrets Today!

Check out more of our creative here!

Consumer Acquisition Receives The Startup Weekly’s 2021 Marketing & Advertising Companies to Watch Award

Posted on April 5, 2021April 28, 2021 by Brian Bowman

Consumer Acquisition was today recognized by The Startup Weekly as one of the 2021 Marketing & Advertising Companies to Watch. The Startup Weekly presented the Marketing & Advertising Companies to Watch awards to businesses that showcased strong growth and excellence in 2020.

CA+

This falls on the heels of Consumer Acquisition’s recent launch of the agency of its creative service, CA+. CA+ focuses on big-brand thinking, strategy, and creative for clients. Consumer Acquisition has created hundreds of thousands of ads via animation, editorial, and motion graphics. Now, CA+ allows us to offer a wider breadth of services to support mixed media distribution. It also has a more flexible service model. For instance, we create, test, and deploy high-performing live-action, post-production, and 3D animation into the digital ecosystem. Measurable client results are our single focus. CA+ provides creative for TV, OTT, DOOH, Facebook, Google, YouTube, TikTok, Snap, Web, and more. Creative that ranges from integrated brand campaigns to individual asset creation.

What the Award Means to Us

Brian Bowman, CEO of Consumer Acquisition, recently spoke about the award. “We truly appreciate this recognition from The Startup Weekly. Times are changing as Apple is set to remove IDFA. In addition, Facebook and Google have increasingly automated their media buying algorithms. As a result, these changes increase the demands for creative that performs across channels. So, that’s why we launched CA+ and brought on industry veteran Evan Astrowsky as our GM of Creative Studio. Therefore, our creative capabilities are even stronger with his addition and CA+. In fact, we look forward to providing the most scalable, automated, and data-driven creative development in the market today.”

This Year’s Award

This year’s Marketing & Advertising Companies to Watch awards attracted a record number of applications across company stages in the United States. The winners were selected by a panel of judges comprised of top executives, founders, investors, and industry experts. Then, the companies were evaluated based on growth and the strength of the product or service. Also, on their impact on the industry and their commitment to customer success.

“This year’s award recipients represent the very best of entrepreneurial excellence in the United States. The judging panel was thoroughly impressed by the accomplishments of all awardees,” said Peter Justin, Managing Editor of The Startup Weekly.

About The Startup Weekly

The Startup Weekly is a leading independent source of news, insights, interviews, and awards. They provide this information for business builders across all sectors of the economy. Also, the company’s media contributors include founders, business executives, investors, and other thought leaders. So, for those of you pursuing entrepreneurial excellence, The Startup Weekly is committed to establishing a community for you. Visit http://www.thestartupweekly.com for more information.

To learn more about CA+, visit https://www.consumeracquisition.com/ca-plus.

90% of Facebook Ads Fail! Find Out How to Win!

Posted on March 30, 2021June 8, 2021 by Brian Bowman

Today, only 5% -15% of Facebook video ad concepts are successful. So, as many as 85% – 90% of creative doesn’t beat the highest-performing ad, the control ad. If you take media spend away from the best ad to run against the 2nd or 3rd best ad, you lose money. Is there some sort of magic formula, though, to deliver a larger percentage of winning creative to achieve a successful creative rate?

Most likely, the answer is no, unless you get lucky. If you do uncover a winning ad concept, your luck will run out as your high-performing creative fatigues over time. But, there may be a moonshot path to increasing the overall win rate for creative testing with in-app purchase (IAP) titles. The key to increased ‘winning’ creative is through mid-funnel conversion goals and correlation modeling suggesting a First-Purchase CPA or level event that corresponds well to purchase behavior. Find out why here.

High-Velocity Creative Testing

First, let’s focus on current A/B testing best practices. We’ve found success and consistency with high-velocity creative testing through qualification stages. High-velocity creative testing also referred to as high-tempo testing, requires rapid testing and experimentation to yield major growth. The principle being, the more you test and the faster you perform these experiments, the sooner you can uncover a new winning concept and then iterate on what’s working.

Three-Stage Process

We begin our high-velocity creative testing in cost-effective economical geo like the Philippines or India. During Stage 1, we vet creative for higher install per impression (IPM). Next, Stage 2 requires we take the high-IPM winners from Stage 1 and create a separate campaign to monitor KPI targets like return on ad spend (ROAS). Finally, Stage 3 pits assets winnowed from the initial stages against historical winners (control). This process on average yields a 15% win rate across many gaming and eComm apps. And, app advertisers also waste less of their budget by not having to spend 85% on running ‘losing’ creative out to statistical significance. Yes, this process can generate false winners and false losers, but you are likely to spend $200 to $2K on testing to discover ads that reach the standard successful creative rate vs $20K.

The Impact of IDFA Loss

Unfortunately, the impact of Apple’s IDFA loss will cause ramifications for high-velocity creative testing. We discuss the devastating impact it will have on creative A/B testing in this article. So, it may be time to re-imagine creative testing﹘especially when it comes to improving your creative win rate. Again, there are no shortcuts to finding ads that reach the successful creative rate. While creative is king, quality is not a meaningful objective category. Often, assets deemed high-quality fail, while simple concepts become evergreen. This led us to a hypothesis we’re testing…

Mid-Funnel CPA Goals

So, how can we demonstrate value to executives of high-volume creative production? The answer﹘improve the successful creative rate. But, is it possible to attempt this while following a sustainable approach﹘producing less creative or perhaps killing losers faster and spending less on them? For us, we believe one moonshot path is through mid-funnel CPA goals. Currently, we’re using mid-funnel CPA goals to modify the three-phase process to uncover different tiers of targeted KPI winners. These different tiers include:

Evergreen Scale Drivers
Mid-Tier Assets that Meet KPI Targets at Lower Scale
Short-Life Winners that Supplement the Overall Portfolio

In other words, instead of trying to produce more ‘winning’ creative, we’re reevaluating what success looks like. This prevents us from disqualifying ads that previously wouldn’t have been labeled successful.

Step 1

First, track creative assets testing through the current testing framework to establish the current win rate.

Gateways: Engagement A/B test [IPM]> KPI [no champion] > KPI [with champions] > Evergreen [KPI at scale]

Step 2

Next, you need to identify creatives within that 15% that rise to the status of “Evergreen.” What separates a “creative winner” from an Evergreen asset? Scale and endurance. Remember, your campaign will have multiple evergreen assets running at any given time at different stages of their lifecycle. So, new assets must be ready to replace those nearing the end of their lifecycle to sustain the KPI target. Then, map over time the efficiency rise and fall of a successful video. Also, plot the percentage of spend in that timeframe and the number of creative tested.

Key Points:

For this client, on average an evergreen video sustained $16-20K over a six-week period at KPI, or 13% of overall volume.

Step 3

Finally, you question the methods of the three-phase process for mid-funnel business goals. Is Phase 1 necessary since we’re looking for a mid-funnel event that is nearly as frequent as install? Besides, we’re already limited to running Phase 1 in a T1 country (UK), so can we possibly augment Phase 1? Instead, we start with Phase 2 without performing an a/b/c test. Also, we make criteria for live campaigns at a spend threshold / CPA minimum and IPM minimum. Then, we graduate these winning assets to Phase 3, pause them in P2 group, and continue their testing in P2. Ideally, with a direct line to KPI, fewer assets will have CPA efficiency. But, lower IPM ones will be disqualified, yielding more potential winners.

Google UAC

Again, the loss of Apple’s IDFA has a cascade of consequences. One of the ramifications will be how creative is used on Google. If you are running an asset feed ad like Google UAC, you need enough creative combos within the feed to be truly effective. We believe a related chart will be necessary for Facebook AAA for an iOS14 account.

Creative Fatigue

Unfortunately, creative fatigue is very real. Facebook, Google, etc. ads do have a shelf-life, even if they reach “evergreen” status. (Understandably, this may be confusing. Evergreen suggests the content can exist throughout the year. But, every asset reaches a point of diminishing return.) So, how can you recognize when creative fatigue will set in before you see a significant drop-off in performance? And, are all platforms created equally when it comes to the staying power of winning content? Stay tuned for a future article where we give you the definitive guide on how to combat creative fatigue.

IAA Apps vs IAP Apps

Also, does creative fatigue affect IAA apps and IAP apps differently? Sadly, yes. The good news is, we have proven UA strategies that address both app types. Here’s how you can surpass the standard 15% successful creative rate on Facebook and TikTok.

How We Can Help Achieve a Successful Creative Rate

Our Creative Studio provides breakthrough creative ideas for the $150+ million in monthly spend. Consumer Acquisition boasts an elite Hollywood storytelling creative team with vast animation and social advertising experience. Our creative strategy and competitive analysis unlock original concepts that make Facebook, Google, Tiktok, and Snap advertising profitable. And, we’re offering a $5,000 flat rate for A/B media buying testing that can be added to our Creative Studio services. So, please reach out to Sales@ConsumerAcquisition.com if you would like to get creative driven by performance.

Casino Games App Ads Playtika’s Bingo Blitz Creative Strategy

Posted on March 25, 2021September 14, 2021 by Brian Bowman

Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down casino games app ads from Playtika’s Bingo Blitz with competitive trends & creative recommendations, so you can learn from their creative best practices.

Check Out Our Casino Games App Ads Reel!

Bingo Blitz’s Competitive Analysis

Competitors: Bingo: Yatzy Bingo Tournament, Bingo Pop, Bingo Frenzy, Bingo: Lucky Bingo Games, Wizard of Bingo, Bingo Journey, BINGO! World Tour, Bingo Blaze, Bingo Blitz, Bingo Showdown, Bingo Blast, Bingo Clash, GSN Casino, Cash Tornado Slots, Parx Casino, Golden Nugget Online Casino, Club Vegas Slots, Huuuge Casino Slots, Jackpocket, Lucky Lottery Scratchers, Worldwinner, Lucktastic, Lucky Day, HQ Trivia, Coin Dozer, Match to Win: Cash Giveaway, Inbox Dollars, IBotta, Receipt Hog, Shopkick, Swagbucks, Rakuten, Dosh, Solitaire Cash, Solitaire Deluxe 2, Spades Plus, Solitaire Epic Adventure, WSOP

Casino Games App Ads Creative

Bingo Blitz: What’s Working

Influencers: Videos of Luis Fonsi and Nicol Scherzinger have garnered lots of attention on TikTok, Facebook, and other platforms. As spokespeople, they’ve been leveraged in multiple concepts, (even featuring a song by Fonsi). Other influencers include Ellen Degeneres. All influencers integrate with gameplay, design, and Blitzy the Cat.
Gameplay: Gameplay concepts feature Blitzy the Cat and leverage the vibrant game design and graphics, to communicate that this is a more modern version of bingo.
Promo/Offer: Simple concepts promote free gift giveaways to entice players to download or revisit.
Social connection: Player-based concepts promote the social and community aspects of the game.
Seasonal: Concepts centered on holiday themes.

Casino Games App Ads Creative Iteration Ideas

Continue leveraging influencer content in video and image concepts, across multiple platforms.
Try shorter, bite-sized versions of influencer content
Explore other ways to integrate influencers with Blitzy
Use influencer testimonials and more footage of influencers playing the game
Introduce augmented gameplay with voice-over (could feature influencers)
Try integrating the social connection aspect with influencers (having players interact with influencers in-game, or in scenarios like Coin Master has done with celebs)
Use more seasonal concepts focused on different holidays and times of the year

Casino Games App Ads Creative Trends

Concept: Gameplay

Add winning elements to gameplay capture:

Integrate casino-like payout to gameplay
Try short user review headers highlighting fun aspects of game and things to win
Overcomes obstacles to downloading and play

Competitors Utilizing Trend:

Coin Dozer, Bingo Pop, Bingo Blaze, Bingo Showdown, Cash Tornado Slots, many others

Player Motivations:

Targets players unfamiliar with the game and the aspect of playing for cash

Concept: Game Trailer

Create videos that explain the game in more detail:

Shows there’s more to the game than just bingo (prizes, boosts, multiple card play and more)

Competitors Utilizing Trend:

HQ Trivia, Yatzy Bingo Tournament, Bingo Blast, Parx Casino, WorldWinner, many others

Player Motivations:

Targets players unfamiliar with the game and playing for cash

Concept: Player Focused

Create concepts that focus on players when they win prizes, credits, free coins and other extras:

“Real Winners” ideas saturate the category but leveraging the community aspect can differentiate
Focus on the emotional benefit of winning and connecting with other players

Competitors Utilizing Trend:

HQ Trivia, Yatzy Bingo Tournament, Jackpocket, Cash Tornado, Slots, WorldWinner, Lucktastic

Player Motivations:

Targets players interested in social connection and communit

Concept: Testimonial

Create concepts integrating real reviews of the game:

Attracts players while legitimizing the game
Could be a combination of gameplay and copy or gameplay and video
Category saturated with “real winner” video testimonials

Competitors Utilizing Trend:

Match to Win, Solitaire Epic Adventure, Bingo Clash, Lucky Day

Player Motivations:

Targets players unfamiliar with the game and the aspect of playing for cash

Concept: Mental Benefits

Create concepts that leverage the mental benefits of bingo:

Scientific evidence shows playing bingo increases social engagement and improves cognitive function/memory
Targets an older demographic (50+)
Test new headers like: “Elevate your IQ,” “Stay on the ball,” and others
Test IQ concepts where fails lower IQ and wins increase it

Competitors Utilizing Trend:

Solitaire, WSOP

Player Motivations:

Targets players interested in self-improvement & self-preservation

Non-Competitor Concept: Puzzle Challenge

Create split-screen concepts where Bingo puzzle solutions result in helping Blitzy advance in perilous or adventurous situations:

Engages new players from other game genres
Integrates bingo and Blitzy in a new way
Add a narrative element to the game

Non-Competitors Using Trend:

Charm King, Genies & Gems, many others

Player Motivations:

Targets players interested in a narrative element in their games

Non-Competitor Concept: Picker

Create concepts that add a picker and FAIL element to the game:

Give players a timed option to pick the right letter/number combo to achieve Bingo
Finger hovers but can’t complete tasks in the allotted time, resulting in FAIL

Non-Competitors Utilizing Trend:

Tuscany Villa, Sweet Escapes, many others

Player Motivations:

Targets players interested in achievement

Reveal more Casino Games App Ads Playtika: Bingo Blitz Secrets!

Download Bingo Blitz Secrets Today!