Brian Bowman, Author at Consumer Acquisition by Brainlabs

Post IDFA CPMs Have Skyrocketed! What’s Up?

Posted on June 1, 2021September 14, 2021 by Brian Bowman

Apple killed the IDFA. Armageddon was upon us﹘or so we thought. iOS 14.5 was a landmark update that boasted App Tracking Transparency (ATT) and was supposed to have an asteroid-like impact on the mobile app industry. The rollout of iOS 14.5 has been super slow and Facebook CPMs are up…So what’s up with all that?

On Monday, May 24, 2021, iOS 14.6 was released. As MobileDevMemo points out, “Why did Apple slow-roll the adoption of variants of iOS 14.5, which unveiled (arguably) the feature that most impacts the mobile app economy since the launch of the App Store?” What’s really going on here?

iOS 14.5 Adoption Speed

As the graph indicates, the consumer adoption rate has been particularly slow. Why? As MobileDevMemo argues, Apple may have been concerned about advertisers and publishers. CPMs for opted-out iOS 14.5 users are much lower than CPMs for opted-in users, as predicted. Most advertisers and publishers weren’t prepared for iOS 14.5 because a lot hadn’t completed their SKAdNetwork integrations before iOS 14.5 was released. If iOS 14.5 was adopted at the same pace as previous prominent releases, advertisers and publishers would have negatively impacted. Now, these publishers / mobile app developers can acclimate to the new mobile app advertising world order, while Apple temporarily mutes the impact on the developer ecosystem.

Attribution After iOS 14.5: What Does the Data Tell Us About Why the Apocalypse is So Quiet?

Apple claims they removed IDFA to provide privacy as a human right. So why does Apple set the “Allow Apps to Request to Track” setting off and disabled by default, essentially not giving users a choice? In addition, why is Apple’s claim of privacy concern for users paramount, yet instead of immediately releasing all the features, they’re doing a slow rollout of ATT to prevent a seismic and devastating shift to the mobile app ecosystem?

Because, as we argue, this was never about privacy. A deliberately paced IDFA Armageddon (IDFA Armageddon Part I; IDFA Armageddon Part II; IDFA Armageddon Part III) obfuscates Apple’s true motives.

Apple’s True Motives

I believe iOS14.5 and ATT are Apple’s attempts to wrench back merchandising control over app distribution. It is nothing more than an elegant PR spin to position Apple to try to claim the moral high ground.

The removal of ATT is a tectonic shift that will roll back advertising efficiency for 15 years. Unfortunately, Apple did not seek industry input or discussion during the development of SKAN. In addition, Apple was the only party involved in ATT planning and development. To me, ATT was done to prolong users’ dependency on Apple and the AppStore. Users must use only Apple’s AppStore to find and download apps and mobile app developers must use Apple’s payment mechanisms if a consumer would like to perform an in-app purchase … so Apple gets to define what privacy is – Apple and first parties can get all the data but 3rd parties can not.

Consumers can not opt-out of Apple tracking their downloads via a 3rd party app store, nor can consumers pay for the purchase via a neutral 3rd party like Paypal or Venmo, etc. Why did Apple do all this? Simple, the AppStore has poor merchandising and poor recommendations. It is an unnecessary step between the app advertiser and the user installing the app.

What’s Up With Rising CPMs?

Across multiple platforms, CPMs have oscillated since IDFAs rollout. We’re not sure exactly why, but it appears the platforms may be adjusting their algorithms for this post-IDFA world. Below are CPM graphs across several mobile app gaming advertisers in unrelated genres across platforms.

Facebook romance games apps developer saw their CPMs return to their high levels seen in April.

A Facebook hidden object developer saw CPMs increase using both Facebook’s automated app ads (AAA) and their standard algorithm.

Facebook simulation games developer has seen a volatile last two weeks, CPMs going above $10, but then coming back down close to the start of May.

Another Facebook simulation app developer has seen CPMs increase 4x the amount they started at in May.

For comparison, this Facebook desk client saw a minimal impact possibly due to running desktop-only campaigns.

Additional comparison, this client didn’t appear impacted perhaps due to not running Facebook value or AEO purchase events.

This wellness app developer’s Facebook website AEO purchase spiked, then reverted within four days.

TikTok CPMs Spiked Too!

For TikTok, there was a spike as well. One app developer saw a higher spend of around 5/14 (normal), and a spike over Memorial Weekend.

Similarly, another TikTok developer experienced a CPM bump mid-month, and then another just before Memorial Weekend.

Finally, a TikTok sports app developer also experienced the CPM bump mid-month. Now, their CPM is trending up towards the end of the month/Memorial Weekend.

Google CPMs are Up

Google CPMs rose from the start of the month, peaked and stabilized for about 10 days then slightly decreased the past week.

Interestingly, an app developer sees a spike every 7 days in the US. But, overall CPMs are stable.

Another Google client saw their CPMs steadily rising throughout last month despite pulling back on spend the last 2 weeks of the month.

Survive and Thrive Post IDFA

The way to maintain profitable mobile app advertising and to survive and thrive post-IDFA world is through creative optimization. With IDFA effectively dead, and both Facebook and Google moving to automated media buying, the last meaningful lever mobile app developers have is creative. Those who don’t adapt to the creative is king philosophy will die.

How We Can Help?

Consumer Acquisition can help you create a unique creative learning agenda with a custom asset creation pipeline. This allows for the production of a steady stream of breakthrough creative ideas and assets to stay ahead of creative fatigue. Through our Creative Studio, we provide better, cheaper, faster asset production which enables agile production for rapid creative testing.

Founded in 2013, ConsumerAcquisition.com is a technology-enabled marketing services company that has managed over $3 billion in creative and social ad spend for the world’s largest mobile apps and web-based performance advertisers. We provide a creative studio and user acquisition services for Facebook, Google, TikTok, Snap, and Apple Search social advertisers. Contact Sales@ConsumerAcquisition.com to discuss your POST-IDFA creative strategy, a creative learning agenda, and ways to improve the profitability of your mobile app advertising.

The Benefits of Working from Home

Posted on April 28, 2021May 4, 2021 by Brian Bowman

As positive rates of Covid cases continue to drop around the U.S., companies are planning to have workers return to the office﹘at least part-time. According to the Washington Post, companies like Citigroup, Ford, and Target are switching to workweeks that involve a few days in the office and other days telecommuting. In fact, Salesforce went so far as to proclaim the “9-to-5-workday is dead.” Now, because of the benefits of working from home, they will offer three work options: flex (1-3 days in the office, the rest remote), fully remote, and office-based.

The Benefits of Working From Home

Newsweek claims that while 83% of CEOs want to return to the office, only 10% of workers want to go back full-time. This can be attributed to health concerns, as 49% of employees say they’re fearful about exposure and infection in the workplace. And, there will be a seismic shift in what office life looks like post-Covid.

Those who are excited to return to the workplace for socialization and comradery with their co-workers may need to lower their expectations. There will be stringent policies in accordance with the CDC’s recommendations and OSHA’s guidelines about social distancing, wearing masks, room occupancies, common room closures, free lunches, and more. For example, Facebook’s Silicon Valley office will return to only 10% maximum capacity in May. When this happens, workers will be required to wear face masks, social distance, and in some cases, get weekly Covid tests.

So, the debate about the efficacy of remote work has reached a fever pitch. Now, there’s more data on the subject than ever because the pandemic caused widespread telecommuting adoption. According to Gallup, 51 percent of the American workforce was working from home in April 2020, during the pandemic’s peak. This may be a precursor of what the future of work looks like. Facebook’s CEO Mark Zuckerberg predicts by the end of this decade, he expects 50% of his staff to be entirely remote. Twitter is allowing its employees to work from home indefinitely, even once Covid restrictions are lifted.

The Case for Remote Work

With Covid’s worst days seemingly behind us, what should companies do to get the most productivity out of their employees? Also, what do workers want that will make them feel safe while performing at a high level?

The fact is, remote work has always been an ideal solution for improved employee satisfaction, productivity, and other benefits, even before the pandemic. Unfortunately, these perks were often ignored because telecommuting went against the status quo and engrained company policies. Working from home has tremendous advantages. Here are the main benefits of working from home.

Increased Productivity

RescueTime found telecommuting employees actually were 4% more productive per day! Apparently, working from home﹘even without someone constantly looking over your shoulder and the increased temptations to find distractions﹘decreased the time people spent on email and communication while simultaneously increasing the amount of actual work they perform in a day. In fact, in one full work year (261 business days), remote workers spent 58 more hours on core work and 256 fewer hours on communication. And, the Wall Street Journal claims that a survey of 10,000 working Americans argues remote work is just as productive or more so than office-based work. Some participants even suggested that working from home increased productivity by 30%!

Shocked? Don’t be. According to The Muse, middle managers waste 35% of their time on unproductive meetings, while upper management devotes as much as 50% of their day to these time-wasters. No wonder everyone’s so stressed!

Improved Work-Life Balance

When you’re stuck in traffic or public transportation before or after work, do you ever wonder how much time you spend commuting? Well, wonder no longer. Data from the U.S. Census Bureau reveals workers in 2019 spent on average 27.6 minutes one way getting to work. Sadly, this all-time high equals 55 minutes per day and 14,407 minutes per year (or 240 hours). An employee spends 10 days of their life solely traveling to work! Obviously, the metrics are worse if you live in a high-density driving city like Los Angeles, San Francisco, Dallas, and others. Yikes!

Now, imagine how long your commute from your bedroom to your home office/living room will take. Your commute time just dropped dramatically, and you no longer are afraid of being late to work. You also don’t have to take half-days because of doctor appointments. And, if you’re a parent, the benefits of working from home are life-changing. Forbes claims parents are 7% more likely to have an improved work-life balance by working from home. And, this percentage exponentially increases when you focus solely on mothers. In fact, moms reported a whopping 30% increase in job satisfaction because of telecommuting.

More Cost-Effective

As Donna Summer says, you “work hard for the money.” So, why not get the most bang for your buck? Well, remote work affords this. (See what I did there?) Glassdoor examined the cost of commuting. For starters, the average gallon of gasoline is $4 and the yearly cost of car insurance is $1,000. Or, if you can use public transportation, this is at least a $135 per month expense. The result? Glassdoor claims the average employee spends $1,483 per year getting to and from work. In other words, based on the national average salary of $51,168, 2.9% of your salary is devoted to getting to work. Even further, Flexjobs claims 38% percent of remote workers say they’re saving at least $5,000 total per year, with 20% arguing their savings are as high as $10,000!

Also, let’s not forget another important factor﹘location, location, location. If you’re not tied down to going to a physical office, you’re not anchored to any place. So, you can move somewhere with a lower cost of living than say, New York or San Francisco. Upwork researchers discovered 52% of employees migrating out of expensive cities plan on buying a house 10% or cheaper than their current residence. This adds up to more money in your bank account.

Increased Freedom

Finally, one of the biggest benefits of working from home is the freedom you gain. On a sunny day, you can take your laptop and work outside. Or, you can do small chores around your house in your downtime. If you’re adventurous, you can set up shop in a different city every few weeks. In fact, Tech Monitor reveals 11 million remote employees in 2020 worked while traveling﹘even during the pandemic.

And, Flexjobs reveals that 38% of people who can work remotely full-time would consider moving to a better or different climate. And, 58% of respondents cite a better quality of life as a reason to work from anywhere﹘literally. Your office is your oyster.

Employer Perks

For companies, remote work isn’t a one-way street of perks. This symbiotic relationship benefits organizations too. OWL Labs found a 62% increase in employee company loyalty for remote workers. Additionally, Flexjobs reports 58% of workers said they will look for a new job if they cannot continue remote work. Your company is playing a dangerous game by forcing the return to the status quo of office-based work.

Also, telecommuting jobs open company talent pools significantly and increase diversity﹘by gender, gender identity, ethnicity, and age range. For example, Yello argues Gen Z wants more “work-life integration.” They crave companies who offer them work flexibility, including remote work possibilities. Remember, this isn’t an insignificant pool. Gen Z makes up 24% of the workforce. So, to recap, you’ll get productive, loyal, and happy employees. And, you can recruit top talent from one-fourth of the job pool. Why wouldn’t your business sign up for that?

Final Thoughts About The Benefits of Working From Home

The benefits of working from home can have a profound impact on both an employee and employer’s life. In fact, Consumer Acquisition has always been remote since our founding in 2013, and we’ve thrived in this model. Consumer Acquisition is a technology-enabled marketing services company. We’ve managed more than $3b in creative and social ad spend for the world’s largest mobile games, apps, and performance advertisers. Recently, we’ve been honored with The Startup Weekly’s 2021 Marketing & Advertising Companies to Watch Award. So, if you’re interested in a meaningful career with the benefits of working from home, visit our jobs page.

Consumer Acquisition Celebrates Our 8th Anniversary!

Posted on April 14, 2021April 28, 2021 by Brian Bowman

Consumer Acquisition is pleased to celebrate our 8th anniversary! From our humble beginnings in 2013 to being named to Inc.’s 5,000 Fastest-Growing Private Companies in America the past two years in a row, it has been quite the ride so far! Recently, we were named The Startup Weekly’s 2021 Marketing & Advertising Companies to Watch Award.

Consumer Acquisition 8th Anniversary

Our journey has been a rewarding one so far, and we are looking forward to what is next. We would like to thank everyone who has been part of the Consumer Acquisition team. In fact, we would not be here without all of your extraordinary talents, hard work, and contributions. All of which propelled us to the next level.

We are excited to ‘level up’ as we enter our 9th year. In addition, we are experiencing significant growth and have doubled our team in the last twelve months. Now we have team members in 12 countries! We have also launched our new creative division CA+ to expand our creative services and platforms. We offer thumb-stopping creative across live-action, photography, user-generated videos, 2D/3D animation, motion graphics, gameplay capture, and much more.

While we do not want to give out all our secrets just yet, remember that big things are happening for us! If you are interested in performance advertising, creative and user acquisition across Facebook, Google, TikTok, Snap, TV, OTT, and DOOH, come join our team and be part of our exciting future! Make sure you follow us on LinkedIn, IG, Facebook, and Twitter to stay updated on the latest mobile advertising trends for Apple, Facebook, Google, Snap, and TikTok.

Card Games Mattel’s UNO! Creative Strategy

Posted on May 12, 2021September 14, 2021 by Brian Bowman

Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. The combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down card games app ads from Mattel’s UNO! with competitive trends & creative recommendations, so you can learn from their creative best practices.

Card Games

UNO! Competitive Analysis

Competitors: Zynga Solitaire, Solitaire Deluxe 2, Solitaire TriPeaks, Solitaire Cube, 21 Blitz Solitaire Card Game, Solitaire Time Warp, Solitaire Epic Adventures, Fairway Solitaire, Microsoft Solitaire, Solitaire, World of Solitaire: Klondike, Rummy Royale, Gin Rummy Stars, Spades Royale, Bingo Town, Zynga Poker, Blackjackist, Backgammon Live, Chess Royale, Classic Solitaire, Solitaire Cruise, Solitaire Grand Harvest, Solitaire: Play Card Game & Win Giveaway

Top Trending Ads & Platform Distribution

Card Games Creative Trends

UNO! Makeover: What’s Working

Player Focused:
- Gameplay concepts showcase types of players and PVP
- Pickers challenge players to make the correct move

Puzzle Challenges:
- Simple card-based puzzle challenges measure mental prowess
- Hidden object and design-based challenges engage players from other game genres

Live-Action:
- Live-action gameplay concepts combine nostalgic elements of UNO board game with mobile game.

Card Games Iteration Ideas

Player Focused:
- Try other player types (e.g., “The Rookie,” “The Shark,” etc.)
- Use more situational concepts that challenge the player to make the right move
- Attempt other PVP concepts with a more diverse range of players

Puzzle Challenges:
- Continue card-based challenges but leverage the hidden object/card match aspect more
- Try other illustrations for design-based puzzles (e.g., puppy, flag, etc)
- Try mental benefits within the IQ-concepts

Live-Action:
- Create shorter versions of live-action concepts
- Try alternate music tracks on all concepts

Card Games Creative Trends

Concept: Gameplay

Experiment with different styles, backgrounds, and headers in gameplay:

Experiment with fails within gameplay
Try timed “non-relaxation” gameplay
Use sped-up and slowed down gameplay
Test short review headers/emojis and challenging headers

Competitors Utilizing Trend:

Solitaire TriPeaks, Solitaire, Solitaire Card Game Classic, World of Solitaire, many others

Player Motivations:

Targets players interested in challenge, completion, and customization

Concept: Gameplay/Seasonal

Experiment with different holiday styles, backgrounds, and headers in gameplay:

Try holiday backgrounds and card faces
Try short holiday-related headers, e.g. “Beat Holiday Stress”

Competitors Utilizing Trend:

Solitaire Tripeaks, Fairway Solitaire, Solitaire

Player Motivations:

Targets players with holiday-relevant messaging

Concept: Game Trailer

Create videos that explain the game of UNO! in more detail:

Shows there’s more to the game than just UNO! (variety of rules, real-time matches, tournaments, leaderboards, 2v2 matches)
Introduces potential players to new forms of UNO!
Game tutorial to overcome player hesitation

Competitors Utilizing Trend:

Solitaire TriPeaks, Solitaire Cube, 21 Blitz, Blackjackist, many others

Player Motivations:

Targets players unfamiliar with the game

Concept: Comedic Add-Ons

Create concepts that add humor to gameplay:

Voice over (player completing the game, play by play, subtitles)
Inset character with talk/thought bubbles/emojis or other icons

Competitors Utilizing trend:

Solitaire Deluxe 2, Gin Rummy Stars, World of Solitaire

Player Motivations:

Targets players interested in entertainment in addition to puzzles

Concept: Relaxation

Create concepts that leverage the relaxing benefits of the game:

Try “Calm” like relaxation and meditation backgrounds and slow gameplay and/or card play
Card playing relieves stress, boosts the immune system, improves motor skills, and increases memory function and socialization
Test new relaxation headers that speak to the benefits of stress relief

Competitors Utilizing trend:

Microsoft Solitaire, Solitaire, World of Solitaire, Chess Royale, Solitaire Deluxe 2

Player Motivations:

Targets players interested in benefits of relaxation

Concept: Mental Benefits

Create concepts that leverage the mental benefits of card games:

Card playing relieves stress, boosts the immune system, improves motor skills, and increases memory function and socialization
Test new headers relating to scientific evidence of card playing
Experiment with different IQ headers

Competitors Utilizing Trend:

Microsoft Solitaire, Solitaire, World of Solitaire: Klondike, Chess Royale

Player Motivations:

Targets players interested in self-improvement, mastery, and completion

Concept: Player Testimonials

Create concepts featuring player reviews of the game:

Experiment with inset player reviews talking to a camera
Try written reviews in combination with gameplay
Try meme style images with player “testimonials”
Legitimizes game and overcomes hurdles to downloading

Competitors Utilizing Trend:

Solitaire Cube, Solitaire: Epic Adventures, Solitaire Deluxe 2, Solitaire: Play Card Game & Win Giveaway

Player Motivations:

Targets players unfamiliar with the game

Concept: Puzzle Challenge

Create videos with “puzzle challenges” to engage potential players:

Not constrained by gameplay
Utilize FAILS to demonstrate a challenge
Attracts players from other types of puzzle games

Competitor/Share of Voice:

Domino Master Zynga Poker, Solitaire Cruise, Chess Royale, Gin Rummy Stars

Player Motivations:

Targets players interested in challenge and completion

Concept: Influencers

Create concepts utilizing influencers:

Use Cameo to obtain celebrity endorsements of the Mobility brand and apps
Legitimizes game

Competitor/Share of Voice:

Solitaire Cube, 21 Blitz

Player Motivations:

Targets players who are attracted to celebrities

Reveal more Card Games Mattel’s UNO! Secrets!

Download UNO! Secrets Today!

Check out more of our creative here!

Simulation Games Storm8 Studios’ Home Design Makeover Creative Strategy

Posted on April 21, 2021September 14, 2021 by Brian Bowman

Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down simulation games app ads from Storm8 Studios’ Home Design Makeover with competitive trends & creative recommendations, so you can learn from their creative best practices.

Simulation Games

Home Design Makeover Competitive Analysis

Competitors: Design Home, Redecor, Property Brothers, House Flip, Home Maker, My Home: Design Dreams, HomeCraft, House Designer, Home Design: Caribbean Life, Word Villas, House Flip, Zillow, RedFin, Realtor.com, Homescapes, Gardenscapes, SimCity BuildIt, Design This Home, Decor Dream: Home Design Game and Match-3, My Home Design Story: Episode Choices, Lily’s Garden, Room Flip, Design Master

Top Trending Ads & Platform Distribution

Simulation Games Creative Trends

Home Design Makeover: What’s Working

Renovation Picker
- The familiar format mimics player experience and showcases a range of design options to choose from when completing the task.
Game Trailers
- Showcases game graphics and overall app experience.
Before & After
- Demonstrates overall app experience while engaging potential players.
Design Challenge
- A simple way to inject narrative (helping renovating couple), while showcasing the game.

Simulation Games Iteration Ideas

Renovation Picker
- Try new headers and alternate settings
- Try more obvious fail options
Game Trailers
- Show additional aspects of the game
- Try more situations with a renovating couple
Before & After
- Try more dramatic situations & FAILS
Design Challenge
- Try new characters besides the renovating couple (a wider and more diverse range of characters)
- Try more timed and budget challenges

Simulation Games Creative Trends

Concept: Design Challenge

Create videos that offer new takes on design challenges:

Experiment with different budget constraints: $50 to $50K
Locate design challenges in exciting travel locations: Swiss Chalets, Beach villas in the South of France, or themed rooms
Try more near-miss wins and fails (girder or decoration falls after completion – surprise endings)

Competitors Utilizing Trend:

Design My Room, Home Design: Caribbean Life, Property Brothers, Home Maker, Design Home, Redecor, Homecraft, many others

Player Motivations:

Targets players interested in relaxation, completion & creativity, as well as desire to travel in the current global situation

Concept: Design Challenge/Client

Create videos featuring more client challenges:

Opportunity to humanize the game
Can feature a range of clients that are demanding, eccentric, or indecisive
Adds to game narrative
Can feature female-centered scenarios

Competitors Utilizing Trend:

Home Design: Caribbean Life, Redecor, My Home Design Story: Episode Choices, Design Home

Player Motivations:

Targets players interested in relaxation, completion & creativity, while adding narrative element to app

Concept: Renovation Challenge

Create gameplay concepts that utilize voice over or talk/thought bubbles to mimic player experience:

Adds humor to gameplay
A different way to utilize gameplay
Can impart player tips and tricks

Competitors Utilizing Trend:

Flip & Dive 3D, Drive & Park, many others

Player Motivations:

Targets players interested in humor and achievement

Concept: Game Trailer

Create videos explaining the app in more detail, to differentiate from other design apps and drive home benefits of playing:

Overview of different aspects to attract more players and remove hurdles to trying/downloading:
- Daily challenges
- Leveling up to access more homes/unlocking rooms
- Interior design with real, high-end brands
- Connecting to a creative community
- Improvement of design skills

Competitors Utilizing trend:

Decor Dream: Home Design Game and Match-3, My Home: Design Dreams, My Home Design Story: Episode Choices

Player Motivations:

Targets players interested in design as well as social connection, learning, and competition

Concept: Noob vs. Pro

Create side by side videos that demonstrate achievement within the game:

Highlights levels and learning element of the game
Humorous aspect (Me vs. My BFF, etc.)

Competitors Utilizing trend:

Decor Dream: Home Design Game and Match-3

Player Motivations:

Targets players interested in competition and completion

Concept: Relaxation

Create videos that highlight the relaxation aspect of the game:

Redesign cluttered/hoarded spaces to become peaceful, meditative spaces
Redesigning rooms with an emphasis on feng shui
Decorate rooms for a specific relaxation benefit: nursery, workout room, meditation room, home office
Create testimonial/review videos focused on relaxing elements of the app

Competitors Utilizing Trend:

Design Home, Redecor

Player Motivations:

Targets players interested in relaxation

Concept: Female Story

Create videos that utilize female stories to drive the reason for renovating and/or designing:

Adds a narrative element to the game
Targets female players
Attracts players from other game genres

Competitors Utilizing Trend:

My Home: Design Dreams, Lily’s Garden, Word Villas, Homescapes, Gardenscapes

Player Motivations:

Targets players interested in narrative as well as design & completion

Non-Competitor Concept: Testimonial

Create concepts integrating real reviews of the game:

Attracts players while legitimizing the game
Could be a combination of gameplay and copy or gameplay and video

Non-Competitors Utilizing trend:

Match to Win, Solitaire Epic Adventure, Bingo Clash, Lucky Day, Episode, many others

Player Motivations:

Targets players unfamiliar with the game

Reveal more Simulation Games Storm8 Studio’s Home Design Makeover Secrets!

Download Home Design Makeover Secrets Today!

Check out more of our creative here!

Hypercasual Games Voodoo’s Draw Climber Creative Strategy

Posted on April 8, 2021September 14, 2021 by Brian Bowman

Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down hypercasual games app ads from Voodoo’s Draw Climber with competitive trends & creative recommendations, so you can learn from their creative best practices.

Check Out Our Hypercasual Gaming Reel!

Hypercasual Games

Draw Climber Competitive Analysis

Competitors: Traffic Run, Pick Me Up!, Drive and Park, Clean Road, Stack Ball 3D, Twist Hit!, Traffic Turn, Traffic Racer, Traffic Rush 2, Pixel Toy Car Run 3D, Car Run Racing Fun, Traffic Jam, Road Race 3D, Smashy Road, Tear the Cloth, Bungeet!, Shape Slicer 3D, Jump Race!, Mr. Slice, Rolly Hill, Flip & Dive 3D, Stair Master!, Color Adventure: Draw the Path, Tricky Line: Draw the Part, Ball Slider 3D, Aquapark.io, Jelly Shift: Obstacle Course Game, Rolly Legs, Recharge Please!, Stack Colors!, Epic Race 3D, Slap Kings

Top Trending Ads & Platform Distribution

Hypercasual Games Creative Trends

Draw Climber: What’s Working

Gameplay: Gameplay ads are simple, engaging, and make the game look like a fun challenge. Different backgrounds can be used to augment gameplay and keep the ads from looking too similar.
Headers: Headers challenge players with a variety of achievement, IQ-related, or provocative messaging.

Hypercasual Games Iteration Ideas

Continue gameplay but augment with comedic voice over or talk bubbles
Try influencer or player inset reviews with gameplay
Continue backgrounds but experiment with seasonal or holiday backgrounds
Continue headers but try even more provocative language

Hypercasual Games Creative Trends

Concept: Achievement

Create concepts that focus on achievement and unlocking levels within gameplay:

Higher levels create expectation and offer motivation for players
Headers can be achievement-focused
Overcomes obstacles to downloading and play

Competitors Utilizing Trend:

Stack Ball 3D, Snack.io, many others

Player Motivations:

Targets players interested in achievement

Concept: Timed Challenged

Create concepts that add a timed element to the game:

Add time limits and time-related headers to the climbing task
Finger draws and redraws legs, either winning in time or resulting in a fail

Non-Competitors Utilizing Trend:

Pick Me Up, Traffic Run, many others

Player Motivations:

Targets players interested in achievement

Concept: Comedic Add-On

Create gameplay concepts that utilize voice over or talk/thought bubbles to mimic player experience:

Adds humor to gameplay
A different way to utilize gameplay
Can impart player tips and tricks

Competitors Utilizing Trend:

Flip & Dive 3D, Drive & Park, many others

Player Motivations:

Targets players interested in humor and achievement

Concept: Player Focused

Create concepts that focus on players when they unlock levels, win or fail miserably:

Legitimizes the game
Communicates different game benefits (relaxation, IQ, achievement, etc)

Competitors Utilizing Trend:

Slap Kings

Player Motivations:

Targets players interested in achievement and social connection

Non-Competitor Concept: Testimonial

Create concepts integrating real reviews of the game:

Attracts players while legitimizing the game
Could be a combination of gameplay and copy or gameplay and video

Non-Competitors Utilizing Trend:

Match to Win, Solitaire Epic Adventure, Bingo Clash, Lucky Day

Player Motivations:

Targets players unfamiliar with the game

Non-Competitor Concept: Mental Benefits

Create concepts that leverage mental benefits of playing Draw Climber:

Targets an older demographic (50+)
Test new headers like: “Elevate your IQ,” “Stay on the ball,” and others
Test IQ concepts where fails lower IQ and wins increase it

Competitors Utilizing Trend:

Solitaire, WSOP

Player Motivations:

Targets players interested in self-improvement

Non-Competitor Concept: Picker

Create concepts that add a picker and failure element to the game:

Choose which legs will help you go forward and climb from multiple options
Picking the correct option results in a win or incorrect legs result in a fail

Non-Competitors Utilizing Trend:

Tuscany Villa, Sweet Escapes, many others

Player Motivations:

Targets players interested in achievement and how to play the game

Reveal more Hypercasual Games Voodoo’s Draw Climber Secrets!

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Consumer Acquisition Receives The Startup Weekly’s 2021 Marketing & Advertising Companies to Watch Award

Posted on April 5, 2021April 28, 2021 by Brian Bowman

Consumer Acquisition was today recognized by The Startup Weekly as one of the 2021 Marketing & Advertising Companies to Watch. The Startup Weekly presented the Marketing & Advertising Companies to Watch awards to businesses that showcased strong growth and excellence in 2020.

CA+

This falls on the heels of Consumer Acquisition’s recent launch of the agency of its creative service, CA+. CA+ focuses on big-brand thinking, strategy, and creative for clients. Consumer Acquisition has created hundreds of thousands of ads via animation, editorial, and motion graphics. Now, CA+ allows us to offer a wider breadth of services to support mixed media distribution. It also has a more flexible service model. For instance, we create, test, and deploy high-performing live-action, post-production, and 3D animation into the digital ecosystem. Measurable client results are our single focus. CA+ provides creative for TV, OTT, DOOH, Facebook, Google, YouTube, TikTok, Snap, Web, and more. Creative that ranges from integrated brand campaigns to individual asset creation.

What the Award Means to Us

Brian Bowman, CEO of Consumer Acquisition, recently spoke about the award. “We truly appreciate this recognition from The Startup Weekly. Times are changing as Apple is set to remove IDFA. In addition, Facebook and Google have increasingly automated their media buying algorithms. As a result, these changes increase the demands for creative that performs across channels. So, that’s why we launched CA+ and brought on industry veteran Evan Astrowsky as our GM of Creative Studio. Therefore, our creative capabilities are even stronger with his addition and CA+. In fact, we look forward to providing the most scalable, automated, and data-driven creative development in the market today.”

This Year’s Award

This year’s Marketing & Advertising Companies to Watch awards attracted a record number of applications across company stages in the United States. The winners were selected by a panel of judges comprised of top executives, founders, investors, and industry experts. Then, the companies were evaluated based on growth and the strength of the product or service. Also, on their impact on the industry and their commitment to customer success.

“This year’s award recipients represent the very best of entrepreneurial excellence in the United States. The judging panel was thoroughly impressed by the accomplishments of all awardees,” said Peter Justin, Managing Editor of The Startup Weekly.

About The Startup Weekly

The Startup Weekly is a leading independent source of news, insights, interviews, and awards. They provide this information for business builders across all sectors of the economy. Also, the company’s media contributors include founders, business executives, investors, and other thought leaders. So, for those of you pursuing entrepreneurial excellence, The Startup Weekly is committed to establishing a community for you. Visit http://www.thestartupweekly.com for more information.

To learn more about CA+, visit https://www.consumeracquisition.com/ca-plus.

90% of Facebook Ads Fail! Find Out How to Win!

Posted on March 30, 2021June 8, 2021 by Brian Bowman

Today, only 5% -15% of Facebook video ad concepts are successful. So, as many as 85% – 90% of creative doesn’t beat the highest-performing ad, the control ad. If you take media spend away from the best ad to run against the 2nd or 3rd best ad, you lose money. Is there some sort of magic formula, though, to deliver a larger percentage of winning creative to achieve a successful creative rate?

Most likely, the answer is no, unless you get lucky. If you do uncover a winning ad concept, your luck will run out as your high-performing creative fatigues over time. But, there may be a moonshot path to increasing the overall win rate for creative testing with in-app purchase (IAP) titles. The key to increased ‘winning’ creative is through mid-funnel conversion goals and correlation modeling suggesting a First-Purchase CPA or level event that corresponds well to purchase behavior. Find out why here.

High-Velocity Creative Testing

First, let’s focus on current A/B testing best practices. We’ve found success and consistency with high-velocity creative testing through qualification stages. High-velocity creative testing also referred to as high-tempo testing, requires rapid testing and experimentation to yield major growth. The principle being, the more you test and the faster you perform these experiments, the sooner you can uncover a new winning concept and then iterate on what’s working.

Three-Stage Process

We begin our high-velocity creative testing in cost-effective economical geo like the Philippines or India. During Stage 1, we vet creative for higher install per impression (IPM). Next, Stage 2 requires we take the high-IPM winners from Stage 1 and create a separate campaign to monitor KPI targets like return on ad spend (ROAS). Finally, Stage 3 pits assets winnowed from the initial stages against historical winners (control). This process on average yields a 15% win rate across many gaming and eComm apps. And, app advertisers also waste less of their budget by not having to spend 85% on running ‘losing’ creative out to statistical significance. Yes, this process can generate false winners and false losers, but you are likely to spend $200 to $2K on testing to discover ads that reach the standard successful creative rate vs $20K.

The Impact of IDFA Loss

Unfortunately, the impact of Apple’s IDFA loss will cause ramifications for high-velocity creative testing. We discuss the devastating impact it will have on creative A/B testing in this article. So, it may be time to re-imagine creative testing﹘especially when it comes to improving your creative win rate. Again, there are no shortcuts to finding ads that reach the successful creative rate. While creative is king, quality is not a meaningful objective category. Often, assets deemed high-quality fail, while simple concepts become evergreen. This led us to a hypothesis we’re testing…

Mid-Funnel CPA Goals

So, how can we demonstrate value to executives of high-volume creative production? The answer﹘improve the successful creative rate. But, is it possible to attempt this while following a sustainable approach﹘producing less creative or perhaps killing losers faster and spending less on them? For us, we believe one moonshot path is through mid-funnel CPA goals. Currently, we’re using mid-funnel CPA goals to modify the three-phase process to uncover different tiers of targeted KPI winners. These different tiers include:

Evergreen Scale Drivers
Mid-Tier Assets that Meet KPI Targets at Lower Scale
Short-Life Winners that Supplement the Overall Portfolio

In other words, instead of trying to produce more ‘winning’ creative, we’re reevaluating what success looks like. This prevents us from disqualifying ads that previously wouldn’t have been labeled successful.

Step 1

First, track creative assets testing through the current testing framework to establish the current win rate.

Gateways: Engagement A/B test [IPM]> KPI [no champion] > KPI [with champions] > Evergreen [KPI at scale]

Step 2

Next, you need to identify creatives within that 15% that rise to the status of “Evergreen.” What separates a “creative winner” from an Evergreen asset? Scale and endurance. Remember, your campaign will have multiple evergreen assets running at any given time at different stages of their lifecycle. So, new assets must be ready to replace those nearing the end of their lifecycle to sustain the KPI target. Then, map over time the efficiency rise and fall of a successful video. Also, plot the percentage of spend in that timeframe and the number of creative tested.

Key Points:

For this client, on average an evergreen video sustained $16-20K over a six-week period at KPI, or 13% of overall volume.

Step 3

Finally, you question the methods of the three-phase process for mid-funnel business goals. Is Phase 1 necessary since we’re looking for a mid-funnel event that is nearly as frequent as install? Besides, we’re already limited to running Phase 1 in a T1 country (UK), so can we possibly augment Phase 1? Instead, we start with Phase 2 without performing an a/b/c test. Also, we make criteria for live campaigns at a spend threshold / CPA minimum and IPM minimum. Then, we graduate these winning assets to Phase 3, pause them in P2 group, and continue their testing in P2. Ideally, with a direct line to KPI, fewer assets will have CPA efficiency. But, lower IPM ones will be disqualified, yielding more potential winners.

Google UAC

Again, the loss of Apple’s IDFA has a cascade of consequences. One of the ramifications will be how creative is used on Google. If you are running an asset feed ad like Google UAC, you need enough creative combos within the feed to be truly effective. We believe a related chart will be necessary for Facebook AAA for an iOS14 account.

Creative Fatigue

Unfortunately, creative fatigue is very real. Facebook, Google, etc. ads do have a shelf-life, even if they reach “evergreen” status. (Understandably, this may be confusing. Evergreen suggests the content can exist throughout the year. But, every asset reaches a point of diminishing return.) So, how can you recognize when creative fatigue will set in before you see a significant drop-off in performance? And, are all platforms created equally when it comes to the staying power of winning content? Stay tuned for a future article where we give you the definitive guide on how to combat creative fatigue.

IAA Apps vs IAP Apps

Also, does creative fatigue affect IAA apps and IAP apps differently? Sadly, yes. The good news is, we have proven UA strategies that address both app types. Here’s how you can surpass the standard 15% successful creative rate on Facebook and TikTok.

How We Can Help Achieve a Successful Creative Rate

Our Creative Studio provides breakthrough creative ideas for the $150+ million in monthly spend. Consumer Acquisition boasts an elite Hollywood storytelling creative team with vast animation and social advertising experience. Our creative strategy and competitive analysis unlock original concepts that make Facebook, Google, Tiktok, and Snap advertising profitable. And, we’re offering a $5,000 flat rate for A/B media buying testing that can be added to our Creative Studio services. So, please reach out to Sales@ConsumerAcquisition.com if you would like to get creative driven by performance.

The Ad Agency ‘Big Lie’

Posted on April 13, 2021September 17, 2021 by Brian Bowman

The traditional ad agency/production company model is predicated on everyone participating in the ‘Big Lie.’ The ‘Big Lie’ is for how a pro-co charges an agency a 20% mark-up. So, if your total costs is $250K production, the pro-co markup is $50K. Unfortunately, most agencies then markup another 15% – 30%! At even 15%﹘which is $37,500﹘a brand is paying $87,500, or 35%, in fees for a $250K total shoot! Yet, all these parties accept ‘The Big Lie’ as the norm, but it’s anything but.

Now, big brands are wising up to being overcharged costly fees. Brands employ cost consultants who are production experts in every sector of the business. Their job is to unearth what they believe the true costs of a shoot are. These cost-gouging practices have come to light, so brands created their own in-house agencies. This includes world-renowned ones like Airbnb, Chobani Yogurt, Squarespace and Anheuser-Busch. In fact, Forbes claims 78 percent of brands have created their own agency/production company.

But, what if your brand can’t afford to do this? Or, what if your big brand doesn’t have the staff, time or skills to address all the marketing needs across all channels and platforms? How do you combat ‘The Big Lie’ then?

That’s why we created CA+. CA+ gives all brands a viable alternative to the broken agency model, nimbly providing breakthrough creative while delivering transparent costs.

The Typical Ad Agency/Production Company Shoot

Currently, most large commercial shoots yield 2-4 assets upon completion. So, if each shoot on average costs you $250,000 after fees, you can see how quickly the cost of creative assets adds up. But, if you have shoots that filled all the verticals and yielded hundreds of different assets﹘in all shapes and sizes all ready to be a/b tested and recombined﹘your brand can avoid creative fatigue. Suddenly, the inflexibility and expensive nature of commercial shoots is no longer oppressive to your budget, timelines and capabilities.

And, this is where we come in with a better brand / ad agency model.

Why CA+

Our simple idea is to create a scalable new model of production to rise out of the ashes of the old-school, fixed bid, rigid model. This is why CA+ was born. We want to destroy the “firm bid” for good. Unfortunately, firm bids put brands, agencies and production companies in this mess. Budgets are decreasing because of them, and the push toward digital marketing is, in one sense, a direct result of the cancerous firm bid.

The Transparent Pricing Fix!

Transparent pricing differentiates CA+ from all other agency/production company models. This allows a brand to be presented with a cost to create a piece of content, with a fixed 15% mark up. Then, when the shoot is over, clients are given a complete accounting statement with time cards, vendor agreements/invoices, etc. If CA+ goes over budget, we pay the difference. If CA+ saves our clients money, you get a discount on the next project. It’s transparently honest, and this doesn’t exist in a client/vendor relationship. But, we are in it for the long-haul relationships with our clients. Truthfully, we don’t see the value in ‘The Big Lie’ of cost-gouging that brands have experienced for way too long.

How You Get 57% More Money Toward Your Shoot

Let’s circle back to the cost of each shoot. Traditionally, only $162,500 of your budget was going to the actual production costs in the old model. Now, you only pay the 15% fee, which is $37,500. So, instead of the two markup costs that made your total fees reach $87,500, you only pay $37,500. This means 57% more of your budget is devoted to your actual production! Again, if you subscribe to the philosophy creative is king﹘and you should﹘you’re constantly preventing asset fatigue. Imagine what the right media buying team with a proven strategy that leads to a strong ROAS can do with assets that have 57% more production value behind them. Truthfully, your projected yearly profits will sure look a lot better when you forget ‘The Big Lie’.

Mondo Shoots

And, here’s something that should be music to advertisers’ ears everywhere﹘mondo shoots. These shoots allow you to get hundreds of assets rapidly across all mediums. So, if you’re rebranding or building an asset library, you’re not getting the traditional >5 assets the old model yielded. You’re getting hundreds of assets simultaneously. They are:

Photographs, high-quality video, vertical video, landscape, 1×1, etc.
On-location photography of your product or an actor pitching your product across all mediums
Social/influencer assets
Extra assets necessary to A/B test variations and iterations of the original concepts

With CA+, we use multiple smaller sets to quickly move between different creative ideas. And, we have multiple units shooting at the same time. Our mondo shoots give you the freedom to pivot your campaign when the data reveals what’s working.

Creative Driven By Performance

Also, CA+ offers something the traditional agency production model cannot﹘or will not﹘offer. You get:

Data: You can plug into a world-class, proven platform to review content performance. Our platform, AdRules, provides you with competitor trends and ads at the click of a button and comprehensive creative analytics across a variety of platforms.

Results: We deliver high-quality content, and every dollar spent is accounted for.

Speed: We’re known for high-caliber creative, quick video production, and great results. And, we’re providing this for CA+ with live action!

Test Before TV

The ad agency/production company model also features ‘The Small Lie’ involving TV advertising. Unfortunately, TV ads are expensive, and it’s difficult to adjust content midstream. So, your ad buying team uses projected viewership numbers to forecast impressions in hopes your content gets as many eyeballs on it. The ‘Small Lie’ is, there’s no other choice, and you have to run the risk of your expensive creative flopping. But, we don’t subscribe to this philosophy. Instead, we believe in delivering ‘winning’ creative. So, we A/B test your assets on digital platforms like YouTube to collect performance data. Then, we take the most optimized ads and launch them on TV. In other words, we make sure your content is ready for its TV closeup, Mr. DeVille.

Blockbuster Creative for Scalable Advertising

Consumer Acquisition provides blockbuster creative that powers scalable advertising. CA+ offers the following services:

Live Action Video Production
Photography Production
Full Post-Production Services
3D Computer Animation
Gameplay Capture
Branding
AppStore Icon & Video Design and A/B Testing

How We Can Help

So, why CA+? It’s the democratization of video production. And, our elite Hollywood storytelling creative team provides breakthrough creative ideas. Their vast animation and social advertising experience unlocks original creative concepts. These concepts make social, TV/OTT/DOOH/OLV, UGC or influencer campaign advertising profitable. Please reach out to Sales@ConsumerAcquisition.com for creative driven by performance.

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Casino Games App Ads Playtika’s Bingo Blitz Creative Strategy

Posted on March 25, 2021September 14, 2021 by Brian Bowman

Creative is an advertiser’s best opportunity for a competitive advantage in social advertising. Soon, the combination of Facebook’s and Google’s Media buying automation with Apple’s removal of IDFA will make ‘winning’ creative ﹘the five percent of Facebook videos that are successful﹘of paramount importance. Here we break down casino games app ads from Playtika’s Bingo Blitz with competitive trends & creative recommendations, so you can learn from their creative best practices.

Check Out Our Casino Games App Ads Reel!

Bingo Blitz’s Competitive Analysis

Competitors: Bingo: Yatzy Bingo Tournament, Bingo Pop, Bingo Frenzy, Bingo: Lucky Bingo Games, Wizard of Bingo, Bingo Journey, BINGO! World Tour, Bingo Blaze, Bingo Blitz, Bingo Showdown, Bingo Blast, Bingo Clash, GSN Casino, Cash Tornado Slots, Parx Casino, Golden Nugget Online Casino, Club Vegas Slots, Huuuge Casino Slots, Jackpocket, Lucky Lottery Scratchers, Worldwinner, Lucktastic, Lucky Day, HQ Trivia, Coin Dozer, Match to Win: Cash Giveaway, Inbox Dollars, IBotta, Receipt Hog, Shopkick, Swagbucks, Rakuten, Dosh, Solitaire Cash, Solitaire Deluxe 2, Spades Plus, Solitaire Epic Adventure, WSOP

Casino Games App Ads Creative

Bingo Blitz: What’s Working

Influencers: Videos of Luis Fonsi and Nicol Scherzinger have garnered lots of attention on TikTok, Facebook, and other platforms. As spokespeople, they’ve been leveraged in multiple concepts, (even featuring a song by Fonsi). Other influencers include Ellen Degeneres. All influencers integrate with gameplay, design, and Blitzy the Cat.
Gameplay: Gameplay concepts feature Blitzy the Cat and leverage the vibrant game design and graphics, to communicate that this is a more modern version of bingo.
Promo/Offer: Simple concepts promote free gift giveaways to entice players to download or revisit.
Social connection: Player-based concepts promote the social and community aspects of the game.
Seasonal: Concepts centered on holiday themes.

Casino Games App Ads Creative Iteration Ideas

Continue leveraging influencer content in video and image concepts, across multiple platforms.
Try shorter, bite-sized versions of influencer content
Explore other ways to integrate influencers with Blitzy
Use influencer testimonials and more footage of influencers playing the game
Introduce augmented gameplay with voice-over (could feature influencers)
Try integrating the social connection aspect with influencers (having players interact with influencers in-game, or in scenarios like Coin Master has done with celebs)
Use more seasonal concepts focused on different holidays and times of the year

Casino Games App Ads Creative Trends

Concept: Gameplay

Add winning elements to gameplay capture:

Integrate casino-like payout to gameplay
Try short user review headers highlighting fun aspects of game and things to win
Overcomes obstacles to downloading and play

Competitors Utilizing Trend:

Coin Dozer, Bingo Pop, Bingo Blaze, Bingo Showdown, Cash Tornado Slots, many others

Player Motivations:

Targets players unfamiliar with the game and the aspect of playing for cash

Concept: Game Trailer

Create videos that explain the game in more detail:

Shows there’s more to the game than just bingo (prizes, boosts, multiple card play and more)

Competitors Utilizing Trend:

HQ Trivia, Yatzy Bingo Tournament, Bingo Blast, Parx Casino, WorldWinner, many others

Player Motivations:

Targets players unfamiliar with the game and playing for cash

Concept: Player Focused

Create concepts that focus on players when they win prizes, credits, free coins and other extras:

“Real Winners” ideas saturate the category but leveraging the community aspect can differentiate
Focus on the emotional benefit of winning and connecting with other players

Competitors Utilizing Trend:

HQ Trivia, Yatzy Bingo Tournament, Jackpocket, Cash Tornado, Slots, WorldWinner, Lucktastic

Player Motivations:

Targets players interested in social connection and communit

Concept: Testimonial

Create concepts integrating real reviews of the game:

Attracts players while legitimizing the game
Could be a combination of gameplay and copy or gameplay and video
Category saturated with “real winner” video testimonials

Competitors Utilizing Trend:

Match to Win, Solitaire Epic Adventure, Bingo Clash, Lucky Day

Player Motivations:

Targets players unfamiliar with the game and the aspect of playing for cash

Concept: Mental Benefits

Create concepts that leverage the mental benefits of bingo:

Scientific evidence shows playing bingo increases social engagement and improves cognitive function/memory
Targets an older demographic (50+)
Test new headers like: “Elevate your IQ,” “Stay on the ball,” and others
Test IQ concepts where fails lower IQ and wins increase it

Competitors Utilizing Trend:

Solitaire, WSOP

Player Motivations:

Targets players interested in self-improvement & self-preservation

Non-Competitor Concept: Puzzle Challenge

Create split-screen concepts where Bingo puzzle solutions result in helping Blitzy advance in perilous or adventurous situations:

Engages new players from other game genres
Integrates bingo and Blitzy in a new way
Add a narrative element to the game

Non-Competitors Using Trend:

Charm King, Genies & Gems, many others

Player Motivations:

Targets players interested in a narrative element in their games

Non-Competitor Concept: Picker

Create concepts that add a picker and FAIL element to the game:

Give players a timed option to pick the right letter/number combo to achieve Bingo
Finger hovers but can’t complete tasks in the allotted time, resulting in FAIL

Non-Competitors Utilizing Trend:

Tuscany Villa, Sweet Escapes, many others

Player Motivations:

Targets players interested in achievement

Reveal more Casino Games App Ads Playtika: Bingo Blitz Secrets!

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