Brian Bowman, Author at Consumer Acquisition by Brainlabs

ConsumerAcquisition.com Top 10 U.S. Mobile App Advertising Agency

Posted on November 30, 2015April 21, 2021 by Brian Bowman

ConsumerAcquisition.com is a Top 10 U.S. Mobile App Advertising Agency. We are profitably spending millions acquiring mobile app installs for our clients this holiday season. Therefore, if you are in the market for a new mobile app agency or bidding technology, contact sales@consumeracquisition.com.

Mobile App Advertising Agency

Consumer Acquisition provides creative services and solutions for social advertisers. From our creative studio to our fully-managed user acquisition services and SaaS tools, we understand the greatest ROI comes from creative testing. With an unmatched ability to produce videos and images at scale, we have the tools to help your social advertising efforts stand out from competitors.

Fully-Managed Facebook UA

As a result of our recipe for growth, clients finding success with us include MachineZone, Ford.com, TrueCar.com, Perk, PlayStudios, Smule, and ShopKick. In addition, FanDuel, MobilityWare, PlayDraft, Bills.com, Path.com, and Real Networks. Also, Blend, TheFind.com, SunBasket, Brilliant.co, Skylock, and Find& Save.

Self-Service Facebook Bidding Technology

In addition, AdRules is our self-service Facebook & Instagram bid management bid platform. Most noteworthy, it has outperformed all other solutions by 23%.

See the article for a full list of agencies

About Consumer Acquisition

Founded in 2013, ConsumerAcquisition.com is a technology-enabled marketing services company that has managed over $3 billion in social ad spend for the world’s largest mobile apps and performance advertisers.

Consumer Acquisition provides end-to-end creative and user acquisition services for mobile apps and web-based performance advertisers. In addition, we drive game-changing results through creativity, data-driven optimization, and a relentless focus on financial performance. We are buoyed by our proprietary technology that enables every member of our global team to make decisions based on business outcomes.

Finally, ConsumerAcquisition.com is the leader in mobile app advertising on Facebook and Instagram. Also, we provide a full-service Facebook agency and self-service technology for mobile app user acquisition. In addition, we have acquired over 40 million mobile app installs and focus on gaming, e-commerce, automotive, financial services, and entertainment.

Consumer Acquisition has no outside investors, is profitable and growing. We operate across Facebook, Google, TikTok, Snap, and Apple Search Ads.

Facebook Ads Tested: Find Out What Works & Why

Posted on November 9, 2015April 21, 2021 by Brian Bowman

We’ve tested over 100,000 Facebook ads to find out what works & why. Learn how to optimize your ad creative & improve your user acquisition!

Every business wants more customers, more app installs, and more money. Yet a lot of businesses are ignoring where customers are living and advertising to those users: Facebook.

Facebook Ads Tested

With more than 1 billion users and 150 million active daily users in North America alone, Facebook is capturing a greater share of consumer traffic than any other single website (aside from streaming video sites). Further, with its options for targeting and “lookalike” modeling, Facebook delivers high-quality traffic matching outperforming what Google offers.

So, if you want to reach your target audience, chances are they’re on Facebook. As a result, you’d better learn something about Facebook ads quickly if you want to grow traffic or APP INSTALLS or both. Facebook advertising, if done right, can be a powerful source of customers, traffic, and dollars.

In this whitepaper, you’ll learn Facebook advertising best practices and how to scientifically optimize ad campaigns for the best results possible.

Our Scientific Approach to Social Advertising

There’s a lot of hype on the internet about “quick, easy success on Facebook.” Don’t buy it. Yes, Facebook advertising works extremely well, once you know the rules. But we approach advertising scientifically.

As a result, we’ve learned from trial-and-error, through hundreds of thousands of campaigns. In addition, understanding the right creative choices on Facebook is critical to success. Inexperience can lead to expensive failures. Therefore, User Acquisition best practices involve systematic testing and reinvention.

Facebook Agency Tips & Best Practices

Don’t get discouraged. Our Facebook agency is going to share some of the key things we’ve learned. Also, we don’t want you to fail out the gate, following overly simplistic advice from other articles.

If you don’t understand the rules, you will throw your money away. That is unless you’re one of the very few people who magically “get lucky” on the first try. Finally, we’ll explain how Facebook advertising is different from advertising in other media. And we’ll teach you how to make solid creative choices. So, what are you waiting for?

Here are some of the Facebook advertising best practices that will be covered:

Facebook advertising works when it’s DONE RIGHT, and traffic quality now rivals Google’s.
Choosing the right image is critical!
Photos: Why Stock Photos Aren’t the Answer
Optimizing Ad Copy Matters
Brand Boldly
Plan to Test & Fail More than You Succeed
Never Rest & Keep it Fresh

Facebook Advertising: 3 Keys to Facebook Success

Posted on October 19, 2015April 21, 2021 by Brian Bowman

Facebook advertising can be overly complex, but the formula for winning is simple. If you can master these 3 keys to Facebook success, you’ll be able to keep your user acquisition costs low at scale.

Facebook Advertising: 3 Keys to Facebook Success

1. Optimize Creative

The difference in performance between an optimized ad and a poor performer can be extreme. If your creative has not been optimized for performance, you can pay 10X (or more) the costs you would pay with optimized creative. Test aggressively and always search for new winners. Even if you’ve spent millions already, there’s a great chance you can get +20% more efficient overnight.

2. Scale Winners Right Now

Facebook advertisers face significant swings in costs, often up to 50% in a given day for an individual ad. When an ad is performing well, there’s an opportunity to quickly scale at a low cost. Traditional ad management software commonly misses opportunities to scale ads that are performing better right now than they have historically, as historical data is heavily weighed into today’s decisions.

3. Predict Losers and Pause Them Early

When testing a high volume of ads on Facebook, some will perform well but many will perform poorly. Keep a close eye on CTR% and conversion rates on early spend (we’re talking 10 clicks) as a predictor of an ad’s quality. Roll the dice on the ads that look good and quickly shut down the ads that show signs of risk. If you wait for statistical relevance before making a decision on each ad, you’ll see a ton of wasteful spend.

Facebook Success

Simple, right? With a commitment to aggressive creative testing and smart ad management software, you’ll be able to master the 3 keys to successful Facebook advertising.

TheFind.com acquired by Facebook!

Posted on March 13, 2015April 21, 2021 by Brian Bowman

We are excited to announce that Facebook acquires TheFind! TheFind is a personalized shopping search engine to help improve its commerce ads. TheFind’s product allowed people to get customized recommendations for products while searching through its massive database of products. As a result, TheFind could help Facebook better match not just a company to a user, but make sure the products shown in the ads are things they’re likely to buy.

Facebook Acquires TheFind

First of all, congratulations to Siva, Ramneek, Shashi, Zoran & Josh!

It has been such a pleasure to be your agency for the past 18-months and helping to drive your Facebook mobile app install strategy! Most importantly, we look forward to seeing the impact you make on Facebook eCommerce advertising.

Also,
Here is TechCrunch’s article on the acquisition.

In addition,
Here’s a case study on how TheFind worked with ConsumerAcquisition to build their paid Facebook acquisition channel.

Finally,
Download the full case study here

About Consumer Acquisition

Founded in 2013, Consumer Acquisition provides creative services, fully-managed user acquisition services, and SaaS tools for social advertisers. We understand the greatest ROI comes from creative testing and we have an unmatched ability to produce videos and images at scale. Our creative studio supports Facebook, Instagram, Google App Campaign, Snap, Pinterest, and IAB formats and our AdRules platform supports Facebook and Google App Campaign.

In January 2019, we announced that we’re now offering Google App Campaign for managed services and expanded our managed services offerings, and tiered them for advertisers of all budget sizes. We also enhanced AdRules with new workflow automation features: AdBuilder Express & Audience Builder Express. The platform offers the industry’s lowest fees; 60 days free, then 0.7% of spend.

Google Premier Partner

In May 2019, we were awarded a Google Premier Partner Badge; recognizing Consumer Acquisition as a leading social advertising and creative solution. Consumer Acquisition is Google’s only Partner in North America with a Creative and Premiere Certification. The Google Partner Program is a highly selective program designed to help customers identify the highest performing and most reliable companies based on their Google App Campaign social advertising and creative needs.

A company must meet several requirements in order to qualify as a Google Premier Partner. According to Google, “Achieving Partner status means that your company has demonstrated AdWords skill and expertise, met Google ad spend requirements, delivered company agency and client revenue growth, and sustained and grown its client base.” Premier Partners are held to an even higher standard and must demonstrate expert-level AdWords knowledge and performance in order to achieve this badge.

Facebook Marketing Partner

In addition to being a Google Premier Partner, we’re a Facebook Marketing Partner badged in Creative and AdTech. So, we’re uniquely positioned to help you with Facebook and Google App Campaign and creative and UA optimization. Contact us if you’d like to discuss how we can help with Creative or User Acquisition services.

Learn more about our Creative Studio.

Does Your Facebook Agency Suck? Here’s How To Know for Sure.

Posted on January 20, 2015April 21, 2021 by Brian Bowman

Does Your Facebook Agency Suck? Are you confident your current ad agency or in-house marketing team is maximizing the efficiency of your ad dollars on Facebook, Twitter, and Google? Are you like most companies we speak with? Can you do better? Challenge your current agency or in-house team to a bakeoff with at least one other organization. As a result, you’ll almost always walk away with a more efficient ad campaign. At the very least, you’ll validate the effectiveness of your performance and walk away with a sanity check.

Does Your Facebook Agency Suck?

What is a bakeoff?

A bakeoff is a competition between two or more agencies and/or your in-house marketing team. The competition can be a “winner takes all” scenario, where the winner of the bakeoff secures the advertiser’s business. Or, you can allocate a percentage of your budget to the winning agency to keep the competition and learnings for your internal team.

Declaring a winner

Prior to the competition, the advertiser will provide a set of guidelines (generally cost, quality, and volume targets at a minimum) and a time period for the bakeoff (generally 60-90 days). At the end of the bakeoff, declare the organization with the highest return on ad spend as the winner.

Measuring the efficiency of competitors in the bakeoff

Most Facebook advertisers will look at multiple metrics when declaring a bakeoff winner. For instance, costs generally increase with scale for performance marketers, so it’s possible for an agency to show a low cost-per-action on low volume. But this low-cost-per-action may not hold at scale. Make sure the advertiser considers scale in the efficiency equation. Many advertisers will also give more weight to recent data. For example, if an agency has a big win on day 50 of a 60-day bakeoff, it is possible the agency will win the last 10 days of the bakeoff after losing the first 50. In addition to advertising metrics, consider the agency fees when declaring a winner.

Create a level playing field

A Facebook agency will generally win with a combination of better ad creative and better bidding techniques. It’s important to create a level playing field for the agencies while also shielding them from one another’s creative processes. For instance, if you have an ad that performs well (prior to starting the bakeoff), provide the same ad to both agencies and let them each iterate from there without sharing subsequent ads. Do not share any additional progress or wins between agencies (ad creative, bid techniques, etc.) once the bakeoff begins.

What happens after declaring the winner?

After declaring a winner, the advertiser should put the winning agency in the best position to succeed. Create a level playing field by sharing learnings from the other organization(s) that participated in the bakeoff. Also, stop withholding any additional information.

The Facebook Advertiser almost always wins at the end of a bakeoff

The Facebook advertiser will almost always walk away from a winner in the bakeoff. If a new agency comes in and beats the performance of your existing agency or in-house marketing team, then an advertiser’s performance will immediately improve. The advertiser will gain peace of mind and will know their agency is providing effective results after an existing agency wins. And it’s likely they will fight to retain your business, inspired to work harder and think differently. As a result, this causes them to gain efficiencies during the bakeoff period.

Take the ConsumerAcquisition Bakeoff Challenge!

We’re challenging your existing agency or in-house team to a 60-day bakeoff (Facebook, Google, and/or Twitter traffic).
We charge a flat fee of $15K for a 60-day bakeoff ($7,500 per month) in addition to media fees.
For the bakeoff period, we use our own ad accounts (Facebook, Google, etc) to protect intellectual property. You prepay media fees.
If we win the bakeoff and enter a contract extension, we expose our advertising methods with full transparency (including all intellectual property).
We will pre-negotiate an exclusive 180-day extension that’s triggered upon winning the bakeoff (on day 60 or sooner if declared winner early).
What do you have to lose? Does your Facebook agency suck?

You can download our free white paper “100K Facebook Ads Tested: Here’s What Works!” and review our recent Client Testimonials.

Ridiculous Trick To Increase Profit 40% From Facebook Ad Testing

Posted on December 22, 2014April 21, 2021 by Brian Bowman

Who doesn’t want better performance from their Facebook advertising dollars? There are many variables to take into account when you run advertising on Facebook. What image you use, what bid option to select, and who to target are just a few of the many things that can impact how your ad performs. In turn, it affects how much ROI you see. As a result, trying to optimize all of these pieces at the same time can be very challenging and cost you a significant amount of money. So, identifying one piece and focusing on Facebook ad testing can really help you squeeze out more efficiency from your ads and learn faster.

Increase Profits From Facebook Ad Testing

Challenging Your Headline

A/B testing Facebook advertising headlines can increase your profit by 40% or more. Also, challenging your current headline with something new and different can help boost your performance. It’s quick to set up, by simply creating a clone of the ad and changing the headline to a new one. As a result, you may be able to increase CTRs 10-50%, lower CPCs. In turn, you will achieve a lower cost per app installs.

Facebook Ad Testing

We are continually running Facebook ad testing on headlines in the campaigns we manage. The user acquisition success rate is less than 20% but some help takes our performance to the next level. With one of my clients, I recently challenged a long-running headline that was 78 characters long and a fragmented sentence. I replaced it with a shorter, 31 characters long, more playful message that mimics what an average person would post on FB. The new shorter playful message had a 32% increase in CTR and CPC dropped by 18!

Facebook Advertising

No matter how much of a lift in CTR or how much of a decrease in CPC, any improvement moves performance in the right direction. Pile up a bunch of small wins and in no time, you’ll start seeing it impact the whole account. Now it’s your turn, kick your Facebook advertising up a notch.

Yahoo Announces Gemini App Install Ads Marketplace

Posted on December 19, 2014April 21, 2021 by Brian Bowman

Gemini App Install Ads

Yahoo recently announced that U.S. advertisers can promote their apps using Gemini app install ads. Most importantly, Yahoo Gemini is the only marketplace that offers search and native advertising in one advertising platform. With Gemini, you are empowered with insightful data, brand-safe premium content, and advanced technologies. As a result, Gemini delivers engaging search and native advertising campaigns that really drive user acquisition results.

Yahoo Ads

While Yahoo is painfully late to the mobile app install market, it is hard to ignore its reach of over 550 million monthly mobile users. Also, Yahoo’s ads will appear on their mobile websites like Tumblr, Yahoo App, News, Weather, Sports, Finance, and other sites.

Tumblr’s Ads

Tumblr’s new mobile app advertisers can experiment with varying formats to see how users of the site respond. In addition, Tumblr will allow mobile app advertisers to target the site’s largely Millennial audience. This is based on interests, site activity, as well as location, and gender.

What’s the catch? You can’t access their tool self-service. You must have a managed account and work through their team.