April 2022 Mobile App UA and Creative Roundup

Drama drives profitable UA. Our April 2022, Mobile App UA and Creative Roundup shares insights into how dramatic storytelling works across app genres to drive installs. Just like Lily’s Garden or Merge Mansions, story-based episodic ads are increasingly popular for app marketers. Similarly, see how cinematic ad creative attracts paying players at record rates for mobile RPG Genshin Impact. And make the most of your best video assets with our cheat sheet infographic on ad specs that work across TikTok, Snapchat, and Reels.

As a follow-up to last month’s UGC white paper, I’d like to invite you to our 4/28 Webinar: Increase Ad Engagement with Influencers and UGC for TikTok, Snapchat, and Reels. Discover how to efficiently incorporate micro-influencers and user-generated content into your multi-channel app marketing.

This month we celebrated our 9-year anniversary as a company and are thrilled to enter our tenth year with the support of Brainlabs. Want to discuss our full suite of mobile app marketing services? Let’s talk!


See Our Live Action and CG Creative Work 

UA and Creative Trends in April 2022


Video Ad Specs

[Infographic] TikTok + Reels + Snapchat: Video Ad Specs That Work Across Channels

From file types to creative filters, find out which ad specs ensure proper optimization and improve video ad results across media channels.


episodic ads

How to Make the Best Episodic Ads for Your Mobile Game

Every game genre can drive viral installs with episodic ads and deliver the promise of “to be continued…” Discover the pitfalls and pointers from our team of Hollywood storytellers and animators.


Genshin Impact Cinematic AdsHow Genshin Impact Attracts US Spenders With Cinematic Ads

Mobile RPG Genshin Impact attracts high-value spenders by capitalizing on key consumer drives with high-quality animated cutscenes and cinematics.


ugc advertising in 2022 infographic banner

[Infographic] Influencer & UGC Advertising in 2022

See how influencer and UGC ads increase conversions, get insight into the growing UGC Market, and discover UGC advertising trends.


tiktok ugc ads creative guide[Whitepaper] TikTok UGC Ads: 2022 Creative Guide

UGC on TikTok, Snapchat, and Instagram is driving profitable UA across all app categories and presents a massive opportunity for marketers.


Google Paid Search Best Practices

Paid Search Best Practices: Responsive Search Ads

As advertising ecosystems increase Paid Search automation, Responsive Search Ads are a critical capability to drive higher performance.


Infographic: Video Ad Specs That Work on TikTok, Reels & Snapchat

video ad specs across channels april 2022

Download our newest infographic for ad specs and creative recommendations that will work across TikTok, Reels, and Snapchat. 

TikTok, Snapchat, and Reels are increasingly popular channels for contextual video ads, particularly for mobile games. But testing new channels and mastering their respective formats can be daunting, especially for a UA team with limited creative resources. Check out the infographic to maximize your efficiency with video assets that work across channels without extra revisions.


Upcoming Webinar in April 2022

April 2022 Webinar

Register for our 4/28 Webinar: Increase Ad Engagement with Influencers and UGC

Discover how to efficiently incorporate influencers and UGC into multi-channel app marketing and drive mobile ad engagement across all app categories.

Join this webinar to learn about:

  • Common mistakes in influencer and UGC ad creation
  • Influencer and UGC ad effectiveness
  • Leveraging video assets across TikTok, Snapchat, and Reels
  • Influencer advertising creative trends
  • Motivational triggers for UGC ads
  • The growing influencer market

From micro-influencers and reaction videos to captions and meta-commentary, UGC ads across social networks— and on TikTok in particular— are a critical part of any successful growth marketing strategy. Bring your questions!

Join Our Team!

We are hiring across all departments for global, remote positions! Since our founding, we have been fully remote and thrived in this model for nine years! We have proven how working remotely has immense advantages for both employees and employers alike. Come work with us as we enter our 10th year with the support of Brainlabs!

9 years anniversary April 2022

See all of our Global-Remote openings

  • User Acquisition, Senior Manager
  • Group Account Director, Client Services
  • Junior Creative Director
  • Engineering Product Manager
  • Sales and Marketing Manager, Corporate


Consumer Acquisition in the News


Check Out Our Creative Reels!

Reels April 2022

More Creative Trends

Helpful Content

For more information on the UA trends we will be watching in 2022, please contact sales@consumeracquisition.com.

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Creative & UA Best Practices For Facebook, Google, TikTok & Snap ads.

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