Real Case Study

Case Study: How Real Networks increased mobile app installs by 319%!

RealNetworks creates products and services that make it easier for people to access and enjoy digital media on the devices and platforms they choose to use. Whether it’s music, movies, games, live streaming video, or apps that help them keep close to the people who matter most, RealNetworks thrives on giving people the fresh and entertaining experiences they deserve—whenever, wherever they want.

RESULTS

+319% mobile app installs 

-44% reduction CPI

GOAL

Increase Facebook mobile app installs while reducing CPI. New users should convert to subscribers at the normal rate.

.

35%

CPI reduction came from +50 a/b ad copy test

 +300

Audiences tested, 65% volume & subs came from keyword clusters

+150

Images created & tested, drove 62% reduction in CPI

-23%

CPI achieved moving into Facebook’s native tools & leveraging oCPM

Doug Wheeler | Marketing| Real Networks

“ConsumerAcquisition is relentless in their pursuit of growth and optimization of subscribers and app installs on our behalf. They have decreased cost-per-install and increased mobile installs 1000%. In addition, they work with our team to optimize Facebook & Twitter mobile app installs, Google acquisition and landing pages. As a result, they have successfully scaled our business and we continue to be impressed with their 24/7 responsiveness.”
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