2K WWE Super Card Case Study

Case Study: How 2K WWE SuperCard increased ROAS!

2K is the publisher of popular gaming titles, such as NBA 2K17 and MAFIA III. 2K wanted to scale their user acquisition efforts for their mobile application, 2k WWE SuperCard, with a focus on return on ad spend (ROAS).

RESULTS

+137% increase ROAS

GOAL

Maximizing return on ad spends (ROAS) while hitting their daily spend goals on Facebook.

AD FORMAT

 Mobile App Install Ads on Facebook.

BIDDING & BUDGETING

Automated bidding and budgeting with AdRules to deliver positive ROAS while maintaining client’s budget goals.

SCALE PERFORMANCE

+140 creative combinations tested with top performers scaled to 75+ audiences.

WORKFLOW AUTOMATION

Automated campaign management workflow with AdRules, by automating a/b testing for images/videos and ad copy, audience analysis, and ad launch recommendations.

CREATIVE OPTIMIZATION

By the first full month of the campaign, Consumer Acquisition was able to deliver ROAS of 137% while reaching 2K’s daily spend goals. As a result, this was achieved through aggressive creative development and optimization.

Jeff Klein | Digital Media Supervisor| MODCo Media

“Consumer Acquisition has been a valuable partner in driving profitable mobile app installs on Facebook. They are experts with a/b testing on creatives and audiences to deliver on our volume as well as our return on ad spend goals. Also, they have been continuously driving profitable results, which has led to our decision to expand our relationship to include Instagram spend too.”
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