Table of Contents

 

Section 1: Creative Testing

 

  • Our Unique Way
  • Statistical Significance vs Cost-Effective
    • Why so expensive?
    • What to do?
  • IPM Testing Is Cost-Effective

 

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Section 2: How We Test Creative Now

 

  • First A/A test of video creative
  • Second A/A test of video creative
  • Third A/A test of video creative
  • Fourth A/A test of video creative
  • IMP Testing Summary

 

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Section 3: Creative Testing Recommendations 2.0

 

  • Facebook’s Creative Recommendations for Game Marketers in 2021
  • What happens when those iOS 14 privacy filters go up?
  • Our 3-Step Creative Testing Process (In-App-Purchases)
    • First Phase: IPM Test
    • Second Phase: Initial ROAS
    • Third Phase: ROAS Scale
    • Testing assumptions and non-standard practices
  • Our 3-Step Creative Testing Process for IAA (In-App-Advertising)
    • First Phase: IPM Test
    • Second Phase: Initial RPM
    • Third Phase: ROAS Scale
  • Automation on Facebook AAA and Google UAC
    • Facebook’s AAA
    • Google UAC
  • Creative Sizes Best Practice

 

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Section 4: Special Offers

 

  • Free Creative Inspiration
  • Free Mobile App Industry Benchmarks

 

GO TO SECTION

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