Facebook Ad Testing: Find Out What Works & Why
- by Brian Bowman | November 9, 2015
- Facebook Advertising
- Mobile App Installs
- Comments (48)
Every business wants more customers, more app installs, and more money. Yet a lot of businesses are ignoring where customers are living and advertising to those users: Facebook.
With more than 1 billion users and 150 million active daily users in North America alone, Facebook is capturing a greater share of consumer traffic than any other single website (aside from streaming video sites). Further, with its options for targeting and “lookalike” modeling, Facebook delivers high-quality traffic matching outperforming what Google offers.
So, if you want to reach your target audience, chances are they’re on Facebook. As a result, you’d better learn something about Facebook ads quickly if you want to grow traffic or APP INSTALLS or both. Facebook advertising, if done right, can be a powerful source of customers, traffic, and dollars.
In this whitepaper, you’ll learn Facebook advertising best practices and how to scientifically optimize ad campaigns for the best results possible.
Our Scientific Approach to Social Advertising
There’s a lot of hype on the internet about “quick, easy success on Facebook.” Don’t buy it. Yes, Facebook advertising works extremely well, once you know the rules. But we approach the advertising scientifically.
As a result, we’ve learned from trial-and-error, through hundreds of thousands of campaigns. In addition, understanding the right creative choices on Facebook is critical to success. Inexperience can lead to expensive failures. Therefore, User Acquisition best practices involve systematic testing and reinvention.
Facebook Agency Tips & Best Practices
Don’t get discouraged. Our Facebook agency is going to share some of the key things we’ve learned. Also, we don’t want you to fail out the gate, following overly simplistic advice from other articles.
If you don’t understand the rules, you will throw your money away. That is unless you’re one of the very few people who magically “get lucky” on the first try. Finally, we’ll explain how Facebook advertising is different from advertising in other media. And we’ll teach you how to make solid creative choices. So, what are you waiting for?
Here are some of the Facebook advertising best practices that will be covered:
- Facebook advertising works when it’s DONE RIGHT, and traffic quality now rivals Google’s.
- Choosing the right image is critical!
- Photos: Why Stock Photos Aren’t the Answer
- Optimizing Ad Copy Matters
- Brand Boldly
- Plan to Test & Fail More than You Succeed
- Never Rest & Keep it Fresh