Recent advancements in Machine Learning and UA bots are disrupting the future of user acquisition in platforms like Facebook & Google. As a result, creative will be the unique differentiator for performance. For example, Facebook can now determine the method consumers are using their platform and target ads accordingly. Hence, a creative marketplace will deliver a large volume of creatives at scale, ultimately delivering success.
To learn what you can do to adapt your strategy and to prepare for these changes, watch our CEO Brian Bowman, and CMO Tom Young discuss the future of the industry at MAU 2018 in Vegas.
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