10X your Facebook Creative Testing!

Creative Ideas For Facebook Advertisers


ConsumerAcquisition.com has spent over $200 million and produced over 250,000 creative tests, so you don’t have to.

Our white paper details several types of tests we’ve run. Download today to learn what we’ve found works.



ConsumerAcquisition.com is the first and only end-to-end UA platform offering a Creative Marketplace. Advertisers submit creative briefs to our marketplace, review creatives from a network of designers, select winners, and pay only for performance.


To help advertisers drive successful creative innovation at scale, we offer a pay-for-performance Creative Marketplace for Facebook and Instagram.  We’ve produced 250,000 ads and spent $200,000,000 million in Facebook advertising.


In our creative marketplace, advertisers receive fresh images and videos from our global network of designers and editors and they only pay for the creatives they run. To save time, we offer a free concierge service to help with creative brief writing and designer feedback. Advertisers also get access to a free reporting tool for automatic ad launch recommendations


Tip #1: Most ads on Facebook and Instagram have a 5% chance of hitting your financial goals.  You’re going to fail a lot!

>>> Try the Creative Marketplace TODAY!  <<<


Concepts vs Variations – focus on what drives results and minimizes financial waste.   Concepts are new designs not based on winning composition or elements, and are the driver of success with Facebook.  Variations leverage pieces of winning images and ads. They reposition existing elements to create something similar but new.







• Image Layout
• Grid Layouts
• Text In Image
• Colors (Saturated & Background)
• Mobile Device vs. No Mobile Device
• Calls To Action
• Characters or No Characters
• User Generated vs. Stock Photos
• Background Images
• Image & Video Aspect Ratios
• Logo
• One Product vs. Multiple Products




>>> Try the Creative Marketplace TODAY!  <<<


To learn a more, download our full white paper on creative ideas for Facebook advertisers. We’ll explain these creative elements in more detail, with hundreds of examples. Download NOW!









About Us: Founded in 2013, ConsumerAcquisition.com offers the first end-to-end user acquisition solution with a creative marketplace for ad creation, AI-powered campaign automation and action-based reporting for Facebook Advertisers. We have acquired over 75 million app installs and leads for Glu Mobile, PlayStudios, Checkout51, Sunbasket, Ford, PlayDots, EBATES and many more.


To learn how we can help your business with Facebook & Instagram acquisition, please contact Sales@ConsumerAcquisition.com.

Download Today!


John Parides

Head of User Acquisition, Glu Mobile

“Consumer Acquisition ramped up within the first several days and capped out our daily budget while delivering CPIs 20% below targets and beating ROAS goals. They continue to test creative (images and videos), messaging, and targeting and have further reduced CPIs by 60% and increased ROAS 25%. This team knows Facebook and how to fight off creative and audience fatigue.”

Rich Chew

Sr. Director Growth, Playstudios

richchew-150x150“We have worked with ConsumerAcquisition.com since April 2015. They bring a rigorous, a/b testing approach to maximizing volume and ROAS. They systematically work through hundreds of quantitative tests to deliver high-paying, quality users. They have been a consistently high performer with our Facebook media buys.”

Aayush Sakya

Director of User Acquisition, Game Show Network

“We engaged with ConsumerAcquisition to drive mobile app install ads on Instagram while delivering ROAS targets. Through vigorous creative testing and an effective approach to intraday optimization, ConsumerAcquisition was able to quickly hit our ROAS targets and earned additional budget as a result. I’m very happy with the services provided by ConsumerAcquisition and would strongly recommend them to other mobile app advertisers.”

Adam Zbar

CEO, Sun Basket

adamzbar“ConsumerAcquisition.com delivers outstanding Facebook advertising results for Sun Basket. They reduced our CAC and fueled user acquisition growth to levels that far exceeded our expectations. Their passion for creative testing and attention to metrics drove profitability. The quality of work reflects their experience and expertise in Facebook advertising. I highly recommend these guys.”

Eric White

Director of Mobile Marketing, EBATES

“I previously worked with ConsumerAcquisition.com and they consistently delivered strong results for mobile app user acquisition for our shopping app. When I joined Ebates, I knew they would be a good fit to help drive our mobile app user acquisition strategy. Once again, they quickly optimized our business and reduced CPI 31% and reduced cost per app registration 56% and that allowed us to scale. I would highly recommend Consumer Acquisition to any mobile app advertiser that’s looking for strong results on Facebook.”

Noah Godfrey

Founder, Checkout51

“Consumer Acquisition has helped us grow our app installs while initially beating our cost targets by 54%. They have excelled in a/b testing and have discovered new creative strategies through their rigorous testing process. They have successfully scaled our spend to +$1 million per month and we look forward to continue to work with them to find new areas to grow.

Manu Sharma

VP Growth & Data Science, Shopkick

manu“ConsumerAcquisition has delivered amazing results from mobile app install advertising on Facebook. With a relentless focus on creative testing and audience expansion, this team has reduced our cost-per-install, increased user engagement and delivered profitability at scale. The cost savings vs. other agencies and bid management solutions has been tremendous.”

Sean Fox

Co-President & Chief Revenue Officer, Bills.com

2“ConsumerAcquisition helped us establish our Facebook user acquisition channel, trained our team and then handed over all the accounts. By working closely together, we grew the channel meaningfully in two quarters and continue to build our Facebook business with the approach ConsumerAcquisition installed. In addition, they provided some great feedback and ideas to optimize our landing pages that help lift conversion rates meaningfully. Facebook is tough to conquer, but this team brings tremendous knowledge and experience to that task and gives you a great shot at success.

Tyson Woeste

VP Marketing, TRUECar

Tyson“ConsumerAcquisition pairs deep automotive experience with an impressive track record for Facebook advertising. They worked with us to build our Facebook acquisition channel on the web, optimized ad spend for both new and returning users to meet our cost targets. They’ve also impressed me by driving an incredibly low cost for mobile app installs. These guys are all about performance, and I recommend them to any company who wants to grow.

Alex Tikhman

Executive Vice President, Monclarity

“We’re very proud of our innovative Brainwell App to help people of all ages. However, Facebook ad spend with other partners proved unsuccessful. Consumer Acquisition’s unique Managed Services solution, original creative and highly efficient AdRules Platform has yielded our most rapid high-quality new user growth. This team knows how to scale Facebook!”

Finding Success With Consumer Acquisition