AdRules is a Self-Service Platform for Mobile App Advertising on Facebook & Instagram

30 DAYS FREE

We’ve spent over $100,000,000 buying mobile app installs and leads on Facebook and Instagram. We built AdRules to simplify the process of Facebook advertising.

The AdRules self-service platform uses workflow automation to build ads quickly, reduce management and improve reporting performance over Facebook’s native tools.

Why AdRules



Automation

AdRules simplifies managing budgets, bids and ad set pausing with user-defined rules. Launch and test hundreds of ads with a few clicks using templates. Eliminate creative fatigue by identifying poor ad performance and receive recommendations for new ads based on top creative and audiences. Discover net-new audiences from interests, app genre and competitors.

Advanced Reporting

AdRules Advanced Reporting platform is FREE and enhances the capabilities of Facebook’s Ad Manager and Power Editor with better reporting, insights and recommendations. Discover clean and simple graphs. See rolled up data across creatives and drill down to uncover the insights that matter most. Create unlimited custom metrics like ROI, ROAS, ARPU and upload data for in app or offline events. Multiple users and Facebook advertising accounts supported.

Optimize

Boost your ROI with a fully customizable rules that manages your ads around the clock. Every business is different, and every business’ ads should be managed differently. AdRules has a simple user interface that allows advertisers to control every rule without writing code. Advertisers start with optimized default rules, and have the option to customize the rules for their unique business.



Designed for Performance



Mobile-First

Tired of not being able to launch & manage ads or easily access reports on your smartphone? AdRules is designed for mobile devices and desktops allowing advertisers to stay on top of their business while on the go. Your team is more likely to “check in” after hours when it can be done easily from any device.

Simple UI

AdRules offers a simplified UI for easy performance management. Enter a CPI/CPA target and daily budget, then choose between Minimizing CPI/CPA or Maximizing Volume. Advanced advertisers can quickly customize settings without writing code.

Built for Mobile Apps

AdRules is designed specifically for mobile app advertising on Facebook and Instagram. Most ad management software is designed for many ad formats across a variety of traffic channels, which leads to a product that is “good” at many things but not “great” at anything. AdRules is “great” at mobile app install advertising.



No SDK Required

We pull data directly from Facebook’s API, Adjust or Appsflyer, so you don’t need to bloat your code with another SDK.

Advanced Reporting

AdRules Advanced Reporting platform is FREE and enhances the capabilities of Facebook’s Ad Manager and Power Editor with better reporting, insights and recommendations. Discover clean and simple graphs. See rolled up data across creatives and drill down to uncover the insights that matter most.

Data Integration

Easily upload data into AdRules for in-app or offline events that are not captured by Facebook’s SDK. Create unlimited custom metrics like ROI, ROAS, ARPU and boost performance by watching the metrics that matter most.



Pricing
30 Days Free
Advanced Reporting
  • FREE or $199/mth for 15 min updates
  • Reporting & Ad Recommendations
  • Data updates every 2 hours for free
  • Smart phone compatible
  • Month-to-month contract
  • Unlimited Facebook Accounts
30 Days Free
Optimize, Build & Report
  • Starts at $249/mth or 5% of spend
  • Optimize, Build, Advanced Reporting
  • Data updates every 15 minutes
  • Smart phone compatible
  • Month-to-month contract
  • Unlimited Facebook accounts
Testimonials


Finding Success With Consumer Acquisition
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