AdRules is a Self-Service Platform for MobileApp Advertising and Lead Generation on Facebook & Instagram

We’ve spent over $275,000,000 buying mobile app installs and leads on Facebook and
Instagram. As a result, we built AdRules to simplify the process of social advertising.


The AdRules self-service platform uses workflow automation to build ads quickly, reduce
management and improve reporting performance over Facebook’s native tools.

Why AdRules


 AdRules simplifies managing budgets, bids and ad set pausing with user-defined rules. Also, launch and test hundreds of ads with a few clicks using templates. In addition, eliminate creative fatigue by identifying poor ad performance and receive recommendations for new ads based on top creative and audiences. Finally, discover net-new audiences from interests, app genre and competitors.

Advanced Reporting

Our reporting enhances Facebook’s native tools with better insights and recommendations. For example, discover clean and simple graphs, see rolled up data across creatives and drill down to uncover the insights that matter most. Also, create unlimited custom metrics, upload data for in-app or offline events. Finally, multiple users and Facebook advertising accounts supported.

Optimize & Bid

Boost your ROI with customizable rules that manage ads around the clock. AdRules user interface allows advertisers to control every rule without writing code.  In addition, Budget Groups and Ad Set Groups support changes across many ad accounts. Also, Facebook automatic bidding and AEO are fully supported.

Designed for Performance


Tired of not being able to launch & manage ads or access reports on your iPhone or Android device? Well, AdRules is designed for mobile devices and desktops allowing you to stay on top of your business while on the go.

No SDK Required

We pull data directly from Facebook’s API, Adjust or Appsflyer, so you don’t need to bloat your code with another SDK.

Best Practices

AdRules is built to help you maximize results by following Facebook and Instagram best practices for creative testing, campaign and ad set structure, and bid/budget changes.

Advanced Reporting

Better reporting, insights, and recommendations than Facebook’s native tools. Also, discover clean and simple graphs. Finally, see rolled up data across creatives and drill down to uncover the insights that matter most.

Built for Mobile Apps

AdRules is designed for mobile app advertising on Facebook and Instagram. The most ad management software is designed for many ad formats, which leads to a product that is “good” at many things but not “great” at anything. AdRules is “great” at mobile app advertising.

Data Integration

Easily upload data into AdRules for in-app or offline events that are not captured by Facebook’s SDK. Also, create unlimited custom metrics like ROI, ROAS, ARPU, and boost performance by watching the metrics that matter.


John Parides

Head of User Acquisition, Glu Mobile

“Consumer Acquisition ramped up within the first several days and capped out our daily budget while delivering CPIs 20% below targets and beating ROAS goals. In addition, they continue to test creative (images and videos), messaging, and targeting and have further reduced CPIs by 60% and increased ROAS 25%. As a result, this team knows Facebook and how to fight off creative and audience fatigue.”

Rich Chew

Sr. Director Growth, Playstudios

richchew-150x150“We have worked with since April 2015. They bring a rigorous, a/b testing approach to maximizing volume and ROAS. In addition, they systematically work through hundreds of quantitative tests to deliver high-paying, quality users. As a result, they have been a consistently high performer with our Facebook media buys.”

Aayush Sakya

Director of User Acquisition, Game Show Network

“We engaged with ConsumerAcquisition to drive mobile app install ads on Instagram while delivering ROAS targets. Also, through vigorous creative testing and an effective approach to intraday optimization, ConsumerAcquisition was able to quickly hit our ROAS targets and earned additional budget as a result. Consequently, I’m very happy with the services provided by Consumer Acquisition and would strongly recommend them to other mobile app advertisers.”

Adam Zbar

CEO, Sun Basket

adamzbar“ delivers outstanding Facebook advertising results for Sun Basket. They reduced our CAC and fueled user acquisition growth to levels that far exceeded our expectations. Also, their passion for creative testing and attention to metrics drove profitability. In addition, the quality of work reflects their experience and expertise in Facebook advertising. As a result, I highly recommend these guys.”

Eric White

Director of Mobile Marketing, EBATES

“I previously worked with and they consistently delivered strong results for mobile app user acquisition for our shopping app. When I joined Ebates, I knew they would be a good fit to help drive our mobile app user acquisition strategy. Once again, they quickly optimized our business and reduced CPI 31% and reduced cost per app registration 56% and that allowed us to scale. I would highly recommend Consumer Acquisition to any mobile app advertiser that’s looking for strong results on Facebook.”

Noah Godfrey

Founder, Checkout51

“Consumer Acquisition has helped us grow our app installs while initially beating our cost targets by 54%. They have excelled in a/b testing and have discovered new creative strategies through their rigorous testing process. They have successfully scaled our spend to +$1 million per month and we look forward to continuing to work with them to find new areas to grow.

Manu Sharma

VP Growth & Data Science, Shopkick

manu“ConsumerAcquisition has delivered amazing results from mobile app install advertising on Facebook. With a relentless focus on creative testing and audience expansion, this team has reduced our cost-per-install, increased user engagement and delivered profitability at scale. The cost savings vs. other agencies and bid management solutions has been tremendous.”

Sean Fox

Co-President & Chief Revenue Officer,

2“ConsumerAcquisition helped us establish our Facebook user acquisition channel, trained our team and then handed over all the accounts. By working closely together, we grew the channel meaningfully in two quarters and continue to build our Facebook business with the approach ConsumerAcquisition installed. In addition, they provided some great feedback and ideas to optimize our landing pages that help lift conversion rates meaningfully. Facebook is tough to conquer, but this team brings tremendous knowledge and experience to that task and gives you a great shot at success.

Tyson Woeste

VP Marketing, TRUECar

Tyson“ConsumerAcquisition pairs deep automotive experience with an impressive track record for Facebook advertising. They worked with us to build our Facebook acquisition channel on the web, optimized ad spend for both new and returning users to meet our cost targets. They’ve also impressed me by driving an incredibly low cost for mobile app installs. These guys are all about performance, and I recommend them to any company who wants to grow.

Alex Tikhman

Executive Vice President, Monclarity

“We’re very proud of our innovative Brainwell App to help people of all ages. However, Facebook ad spend with other partners proved unsuccessful. Consumer Acquisition’s unique Managed Services solution, original creative and highly efficient AdRules Platform has yielded our most rapid high-quality new user growth. This team knows how to scale Facebook!”

Finding Success With Consumer Acquisition