Our fees are a variable percentage of Facebook media spend based on the solution we provide.

Managed Services – Standard Terms

  • Fully-managed Facebook & Instagram creative, bidding and optimization services. We’ll design and produce all images & videos and manage performance.
  • 3 month minimum term.
  • Minimum monthly fee is the greater of $15,000 or 15% of spend based on the discount table below.
  • 50% discount for U.S. based venture-backed startups in exchange for ½% equity, vesting evenly monthly over 24 months.
  • Unlimited Facebook accounts
Managed Services Pricing
Facebook % of Media Spend Fees
Media Spend % Fee Tiers Cumulative Fee Media Fee Details Cumulative % of spend
$100,000 15.00% $15,000 $15,000 15.0% of 1st $100,0000 15.00%
$150,000 14.50% $7,250 $22,250 14.5% of next $50,000 14.83%
$200,000 14.00% $7,000 $29,250 14.0% of next $50,000 14.63%
$250,000 13.50% $6,750 $36,000 13.5% of next $50,000 14.40%
$300,000 13.00% $6,500 $42,500 13.0% of next $50,000 14.17%
$350,000 12.50% $6,250 $48,750 12.5% of next $50,000 13.93%
$400,000 12.00% $6,000 $54,750 12.0% of next $50,000 13.69%
$450,000 11.50% $5,750 $60,500 11.5% of next $50,000 13.44%
$500,000 11.00% $5,500 $66,000 11.0% of next $50,000 13.20%
$550,000 10.50% $5,250 $71,250 10.5% of next $50,000 12.95%
$600,000 10.00% $5,000 $76,250 10.0% of next $50,000 12.71%
$650,000 10.00% $5,000 $81,250 10.0% of next $50,000 12.50%
$700,000 10.00% $5,000 $86,250 10.0% of next $50,000 12.32%
$750,000 10.00% $5,000 $91,250 10.0% of next $50,000 12.17%
$800,000 10.00% $5,000 $96,250 10.0% of next $50,000 12.03%
$850,000 10.00% $5,000 $101,250 10.0% of next $50,000 11.91%
$900,000 10.00% $5,000 $106,250 10.0% of next $50,000 11.81%
$950,000 10.00% $5,000 $111,250 10.0% of next $50,000 11.71%
$1,000,000 10.00% $5,000 $116,250 10.0% of next $50,000 11.63%
Over $1MM 10.00% 10.00%

Self-Services (AdRules)

  • Facebook and Instagram ad management platform offering the ability to optimize, build and report.
  • Month-to-month agreement, with no long term contracts.
  • Minimum monthly fee is the greater of $249 or 5% of spend based on the discount table below.
  • Data updates every 15 minutes.
  • Smartphone compatible.
  • Unlimited Facebook accounts.
AdRules: Self-Service Pricing
AdRules Fees: Facebook % of Media Spend Fees
FB Spend % Spend Fee Cumulative Fee Details
< $100,000 5.00% $5,000 5.0% of first $100,00 (min $249)
$250,000 4.50% $6,750 $11,750 4.5% of next $150,000
$500,000 4.00% $10,000 $21,750 4.0% of next $250,000
$750,000 3.50% $8,750 $30,500 3.5% of next $250,000
$1,000,000 3.00% $7,500 $38,000 3.0% of next $250,000
$2,000,000 2.50% $25,000 $63,000 2.5% of next $1,000,000
$50K maximum for any month

Creative Marketplace

  • Month-to-month agreement, no long-term contracts.
  • AdRules optimization not required, does not interfere with other ad management solutions.
  • Creatives purchased CMP may only be used with accounts connected to AdRules for reporting and tracking.
  • Creative concepts received from CMP may not be replicated for 90 days from delivery.
  • Any creative purchased through CMP may be used in any ad set or account connected into AdRules reporting.
  • Free advanced reporting and automatic ad publishing through AdRules.
  • Advanced rules to identify & replace poor performing ads.
  • Unlimited Facebook accounts.
  • Advertiser payment terms are Net 30
  • Non-fixed rate designers will be paid 50% of revenue received by advertisers. Amount subject to change at any time.
Creative Marketplace Pricing
Creative Marketplace minimum monthly spend on Facebook $0 – $74,999 $75,000 – $149,000 Over $150,000
Our fee is based on Creative Marketplace spend in Facebook 5% 3% 2%
Min Monthly Fee (waived if % of spend is greater) $299
Dedicated account manager to guide brief & artist feedback No No Yes
Free Advanced Reporting Yes Yes Yes

Support - We offer much more than just services and tools…

We offer a broad range of support options to help you when you need it most.
  • Email Support: access to unlimited email help at support@consumeracquisition.com.
  • Online Videos: For quick self-help.
  • Chat Support offered 6am PT to 6pm PT.  
  • Online Help
  • Dedicated Slack communication channel for any client spending above $150,000 per month.
  • For AdRules, we offer 20 hours of free training. 
  • Consulting: Designed to help you tackle optimization, rules, testing, tips & tricks and more.  $1,000 for 4 hours.

Testimonials

John Parides

Head of User Acquisition, Glu Mobile


“Consumer Acquisition ramped up within the first several days and capped out our daily budget while delivering CPIs 20% below targets and beating ROAS goals. They continue to test creative (images and videos), messaging, and targeting and have further reduced CPIs by 60% and increased ROAS 25%. This team knows Facebook and how to fight off creative and audience fatigue.”

Rich Chew

Sr. Director Growth, Playstudios


richchew-150x150“We have worked with ConsumerAcquisition.com since April 2015. They bring a rigorous, a/b testing approach to maximizing volume and ROAS. They systematically work through hundreds of quantitative tests to deliver high-paying, quality users. They have been a consistently high performer with our Facebook media buys.”

Aayush Sakya

Director of User Acquisition, Game Show Network


“We engaged with ConsumerAcquisition to drive mobile app install ads on Instagram while delivering ROAS targets. Through vigorous creative testing and an effective approach to intraday optimization, ConsumerAcquisition was able to quickly hit our ROAS targets and earned additional budget as a result. I’m very happy with the services provided by ConsumerAcquisition and would strongly recommend them to other mobile app advertisers.”

Adam Zbar

CEO, Sun Basket


adamzbar“ConsumerAcquisition.com delivers outstanding Facebook advertising results for Sun Basket. They reduced our CAC and fueled user acquisition growth to levels that far exceeded our expectations. Their passion for creative testing and attention to metrics drove profitability. The quality of work reflects their experience and expertise in Facebook advertising. I highly recommend these guys.”

Eric White

Director of Mobile Marketing, EBATES


“I previously worked with ConsumerAcquisition.com and they consistently delivered strong results for mobile app user acquisition for our shopping app. When I joined Ebates, I knew they would be a good fit to help drive our mobile app user acquisition strategy. Once again, they quickly optimized our business and reduced CPI 31% and reduced cost per app registration 56% and that allowed us to scale. I would highly recommend Consumer Acquisition to any mobile app advertiser that’s looking for strong results on Facebook.”

Noah Godfrey

Founder, Checkout51


“Consumer Acquisition has helped us grow our app installs while initially beating our cost targets by 54%. They have excelled in a/b testing and have discovered new creative strategies through their rigorous testing process. They have successfully scaled our spend to +$1 million per month and we look forward to continue to work with them to find new areas to grow.

Manu Sharma

VP Growth & Data Science, Shopkick


manu“ConsumerAcquisition has delivered amazing results from mobile app install advertising on Facebook. With a relentless focus on creative testing and audience expansion, this team has reduced our cost-per-install, increased user engagement and delivered profitability at scale. The cost savings vs. other agencies and bid management solutions has been tremendous.”

Sean Fox

Co-President & Chief Revenue Officer, Bills.com


2“ConsumerAcquisition helped us establish our Facebook user acquisition channel, trained our team and then handed over all the accounts. By working closely together, we grew the channel meaningfully in two quarters and continue to build our Facebook business with the approach ConsumerAcquisition installed. In addition, they provided some great feedback and ideas to optimize our landing pages that help lift conversion rates meaningfully. Facebook is tough to conquer, but this team brings tremendous knowledge and experience to that task and gives you a great shot at success.

Tyson Woeste

VP Marketing, TRUECar


Tyson“ConsumerAcquisition pairs deep automotive experience with an impressive track record for Facebook advertising. They worked with us to build our Facebook acquisition channel on the web, optimized ad spend for both new and returning users to meet our cost targets. They’ve also impressed me by driving an incredibly low cost for mobile app installs. These guys are all about performance, and I recommend them to any company who wants to grow.

Alex Tikhman

Executive Vice President, Monclarity


“We’re very proud of our innovative Brainwell App to help people of all ages. However, Facebook ad spend with other partners proved unsuccessful. Consumer Acquisition’s unique Managed Services solution, original creative and highly efficient AdRules Platform has yielded our most rapid high-quality new user growth. This team knows how to scale Facebook!”

Finding Success With Consumer Acquisition