Every business wants more customers, more downloads, and more money. Yet a lot of businesses are ignoring where customers are living and advertising to those users: Facebook. With more than 1 billion users and 150 million active daily users in North America alone, Facebook is capturing a greater share of consumer traffic than any other single website (aside from streaming video sites). Further, with its options for targeting and “lookalike” modeling, Facebook delivers high-quality traffic matching outperforming what Google offers. If you want to reach your audience, chances are they’re on Facebook, and you’d better learn something about Facebook marketing quickly if you want to grow traffic or downloads or both. Advertising on Facebook, done right, can be a powerful source of customers, traffic, and dollars.
Tip #1: Facebook marketing works, when it’s DONE RIGHT, and traffic quality now rivals Google’s.
There’s a lot of hype on the internet about “quick, easy success on Facebook.” Don’t buy it. Yes, Facebook marketing works extremely well, once you know how the rules. We approach the advertising scientifically, and we’ve learned from trial-and-error, through hundreds of thousands of campaigns. Understanding the right creative choices on Facebook is critical to success, and inexperience can lead to expensive failures. Best practices involve systematic testing and reinvention.
Don’t get discouraged, because we’re going to share some of the key things we’ve learned. We don’t want you to fail out the gate, following overly simplistic advice from other articles. If you don’t understand the rules, you will throw your money away, unless you’re one of the very few people who magically “gets lucky” on the first try. We’ll explain how advertising on Facebook is different from advertising in other media. We’ll teach you how to make solid creative choices. So what are you waiting for?
To learn a more, get our full white paper on Facebook creative best practices. We’ll explain these tips in more detail, with examples and specifics. See examples of good ads and what makes them good.
Tip #2: Choosing the right image is critical!
Tip #3: Photos: Why Stock Photos Aren’t the Answer
Tip #4: Optimizing Ad Copy Matters
Tip #5: Brand Boldly
Tip #6: Plan to Test & Fail More than You Succeed
Tip #7: Never Rest & Keep it Fresh
About Us: Consumer Acquisition has acquired more than 40 million mobile app users on Facebook and Instagram. With a focus on gaming, ecommerce, automotive, financial services and entertainment verticals, we have developed a unique process to reduce costs at high scale. Our AdRules™ ad management software utilizes custom algorithms for each mobile app. AdRules™ was launched for internal use in January 2015 and is now available to advertiser.
To learn how we can help your business with Facebook & Instagram acquisition, please contact Sales@ConsumerAcquisition.com.